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Statement: "Television X - the neighbour's envy, the owner's pride" - A T.V. advertisement.

Assumptions:

1. Catchy slogans appeal to people.

2. People are envious of their neighbours superior possessions.

3. People want to be envied by their neighbours.

  • A.Only I and II are implicit
  • B.Only II and III are implicit
  • C.Only I and III are implicit
  • D.All are implicit
  • E.None of these

Answer: A

Correct answer: Only I and II are implicit

The slogan is coined because a catchy phrase takes hold - assumption I - and it plays on the neighbour’s envy, which presupposes that people do envy their neighbours’ better possessions, assumption II. Only I and II are implicit.

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