Discussion
Statement: The sale of a particular product has gone down considerably causing great concern to the company.
Courses of Action:
1. The company should make a proper study of rival products in the market.
2. The price of the product should be reduced and quality improved.
Answer: A
Correct answer: Only I follows
Course 1 is the sensible first step: find out why sales have fallen by studying what the rivals are offering. Course 2 prescribes a cut in price and a rise in quality before the cause is even known, and doing both at once may only deepen the loss. Only I follows.
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