Discussion
When rater's ratings are heavily influenced either by behaviour exhibited by the ratee during the early stages of the review period or by outcomes or behour exhibited by the ratee near the end of the review period is known as :
Answer: B
This is the Primacy and Recency Effect.
In performance appraisal, the primacy effect is the rater's tendency to be swayed by what the employee did early in the review period, and the recency effect by what the employee did just before the review (printed 'behour' for behaviour). Either way, the rating does not reflect the whole period.
The halo effect is letting one outstanding trait colour the rating on all others, regardless of timing. The status effect is rating holders of higher-level jobs more favourably, and 'rater effect' is a general term for rater bias rather than this particular error.
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