Discussion
Unlike physical goods, services are produced and .......................... simultaneously.
Answer: B
Services are produced and consumed simultaneously.
This is the inseparability of services: a haircut, a lecture or a flight is produced at the same time as the customer consumes it, usually with the customer present. A physical good, by contrast, is made, stored, sold and consumed later.
Inseparability, along with intangibility, variability and perishability, is one of the four characteristics that distinguish services. 'Launched', 'created' and 'maximized' do not describe the relationship between production and the customer.
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