Discussion
Delivery services offered by restaurants and other food chains in our market on phone calls are examples of :
Answer: B
Phone-order delivery services are examples of direct marketing.
Direct marketing reaches customers directly and lets them order without going through a store or intermediary: by telephone, mail, catalogue, television or online. A restaurant that takes orders on the phone and delivers to the customer's door sells directly to the consumer.
Sales promotion is a short-term incentive such as a discount or coupon. Publicity is unpaid media coverage. Personal selling is face-to-face persuasion by a salesperson; taking a customer's phone order is not selling in that sense.
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