Discussion
Which of the following is an example of sales promotional tool ?
Answer: B
A money refund offer is an example of a sales promotional tool. Sales promotion uses short term incentives such as refunds, rebates, coupons, samples and contests to push the buyer to purchase.
The media mix is the choice of media channels for advertising and is part of media planning. Market segmentation is the division of the market into groups of buyers. Consumer promotion is a category of sales promotion, a heading under which the tools fall, not a tool in itself, so it does not answer a question asking for an example of a tool.
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