Discussion
Assertion (A) : Advertisement must cope up with cultural environment and value system of the society.
Reason (R) : Advertisements provide knowledge to the society about the products and services.
Answer: B
Both are correct, as keyed. Advertising must fit the cultural environment and value system of the society it addresses, or it offends or fails, so (A) is correct. Advertisements also inform society about products and services, so (R) is correct as a statement.
The answer is that both are correct; the options saying that either is incorrect, or both are incorrect, do not fit the key. Note that the key does not require (R) to explain (A), as the options give only correct or not correct for each statement.
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