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Select the correct sequence of stages of a layout :

  • A.Rough, Comprehensive, Semicomprehensive, Artwork
  • B.Comprehensive, Semicomprehensive, Rough, Artwork
  • C.Comprehensive, Rough, Semicomprehensive, Artwork
  • D.Rough, Semi-comprehensive, Comprehensive, Artwork

Answer: D

The stages of a layout in advertising design move from the rough sketch to the finished work: Rough, Semi-comprehensive (semi-comp), Comprehensive, and Artwork. So the answer is Rough, Semi-comprehensive, Comprehensive, Artwork.

The options that put the comprehensive before the rough, or the comprehensive before the semi-comprehensive, invert the increasing level of finish. The rough is a quick idea sketch, the comprehensive is a close copy of the final design, and the semi-comprehensive lies between them.

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