Discussion
Match the following :
| a. Transit | i. Indoor media |
| b. Television | ii. Outdoor media |
| c. Direct mail | iii. Hangings |
| d. Point of purchase | iv. By Mail |
Codes : a b c d
Answer: A
Transit advertising is outdoor media (ii); television is an indoor medium (i); direct mail is advertising by mail (iv); and point of purchase material includes hangings (iii). The code is a-ii, b-i, c-iv, d-iii.
The other codes mismatch. For example, i iv iii ii calls transit an indoor medium and point of purchase an outdoor one, and iii ii i iv matches transit with hangings, which does not follow.
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