Discussion
Pull strategy is marketing, advertising and sales promotion activity aimed at including trial, purchase and repurchase by
Answer: C
A pull strategy is marketing, advertising and sales promotion activity aimed at inducing trial, purchase and repurchase by the consumer. The aim is to create demand in the end user so that the consumer asks for the product and pulls it through the dealer and retailer. This is the opposite of a push strategy, which aims at the dealer, the retailer and the sales force, who are pushed to stock and sell the product. So the dealer, the retailer and the sales person in options A, B and D are wrong, and the keyed answer is the consumer, option C.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development