Discussion
One advantage, publicity may enjoy over advertising, is
Answer: A
The advantage that publicity may enjoy over advertising is credibility. Publicity reaches the public as news or editorial matter that the organisation has not paid for, so readers tend to trust it more than a paid advertisement that is plainly meant to sell.
Selectivity is wrong because advertising usually targets chosen media and audiences better than publicity can. Control is wrong because the advertiser pays and decides the message, timing and placement, while with publicity the press decides what to print. Simplicity is wrong because it is no particular property of publicity.
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