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State whether the following is true or false.
A perfectly neutral white is always judged whiter than a slightly blue-tinted sample of the same reflectance factor.

  • A.False only at small scales
  • B.True
  • C.False
  • D.True only at large scales

Answer: C

Preference studies show the opposite. Given equal reflectance, most observers choose the slightly bluish sample as the whiter of the two, which is precisely why blueing agents and fluorescent whiteners have been used for centuries.

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