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MH SET 2015: 6 September, Paper III, Management

  • Date: 6 September 2015
  • Paper code: AUG-51315
  • Language: Bilingual
  • 20 pages
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Test Booklet No.
                                                                                                                    M
                                                            MANAGEMENT
Signature and Name of Invigilator                                                                Seat No.
1. (Signature) .........................................                                                  (In figures as in Admit Card)
      (Name) ................................................                    Seat No. ..............................................................
2. (Signature) .........................................                                                   (In words)

      (Name) ................................................                      OMR Sheet No.

AUG - 51315                                                                                         (To be filled by the Candidate)
Time Allowed : 2½ Hours]                                                                            [Maximum Marks : 150
Number of Pages in this Booklet : 20                                                   Number of Questions in this Booklet : 75
                     Instructions for the Candidates
1.        Write your Seat No. and OMR Sheet No. in the space provided            1.
          on the top of this page.
2.        This paper consists of 75 objective type questions. Each question
          will carry two marks. All questions of Paper-III will be compulsory,   2.
          covering entire syllabus (including all electives, without options).
3.        At the commencement of examination, the question booklet
          will be given to the student. In the first 5 minutes, you are
          requested to open the booklet and compulsorily examine it as           3.
          follows :
          (i)      To have access to the Question Booklet, tear off the
                   paper seal on the edge of this cover page. Do not accept
                                                                                         (i)
                   a booklet without sticker-seal or open booklet.
          (ii)     Tally the number of pages and number of questions
                   in the booklet with the information printed on the                    (ii)
                   cover page. Faulty booklets due to missing pages/
                   questions or questions repeated or not in serial
                   o rder or any other discre pancy should not be
                   accepted and correct booklet should be obtained
                   from the invigilator within the period of 5 minutes.
                   Afterwards, neither the Question Booklet will be
                   replaced nor any extra time will be given. The same
                   may please be noted.
          (iii)    After this verification is over, the OMR Sheet Number
                   should be entered on this Test Booklet.                               (iii)
4.        Each question has four alternative responses marked (A), (B),
          (C) and (D). You have to darken the circle as indicated below on
          the correct response against each item.                                4.                       (A), (B), (C)   (D)
          Example : where (C) is the correct response.

                             A        B                 D
                                                                                                    (C)
5.        Your responses to the items are to be indicated in the OMR
          Sheet given inside the Booklet only. If you mark at any place                                   A        B              D
          other than in the circle in the OMR Sheet, it will not be evaluated.
                                                                                 5.
6.        Read instructions given inside carefully.
7.        Rough Work is to be done at the end of this booklet.
8.        If you write your Name, Seat Number, Phone Number or put               6.
          any mark on any part of the OMR Sheet, except for the space            7.
          allotted for the relevant entries, which may disclose your             8.
          identity, or use abusive language or employ any other unfair
          means, you will render yourself liable to disqualification.
9.        You have to return original OMR Sheet to the invigilator at the
          end of the examination compulsorily and must not carry it with         9.
          you outside the Examination Hall. You are, however, allowed
          to carry the Test Booklet and duplicate copy of OMR Sheet on
          conclusion of examination.
10.       Use only Blue/Black Ball point pen.                                    10.
11.       Use of any calculator or log table, etc., is prohibited.               11.
12.       There is no negative marking for incorrect answers.                    12.
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AUG - 51315/III
                              Management
                                  Paper III
Time Allowed : 2½ Hours]                                   [Maximum Marks : 150
Note : This Paper contains Seventy Five (75) multiple choice questions, each
        question carrying Two (2) marks. Attempt All questions.


1.   The desire of a person to own           3.   The Life-cycle Hypothesis deals

     unique product is called :                   with :

                                                  (A) Various stages in the life of
     (A) Snob effect
                                                      products
     (B) Giffen Paradox
                                                  (B) Individual consumption and
     (C) Bandwagon effect                             available resources

     (D) Autonomous demand                        (C) Consumption     of     current

                                                      income
2.   Costs which are actually incurred

     or provided for by an individual             (D) Proportion     of      income

                                                      consumed by household
     or a firm for the purchase of

     goods and services from the             4.   The period of economic thoughts

                                                  of classical and pre-classical
     market is called :
                                                  economists is called :
     (A) Social Cost
                                                  (A) Pre-Keynesian era
     (B) Private Cost
                                                  (B) Post-Keynesian era
     (C) Long run Cost
                                                  (C) Keynesian revolution

     (D) Explicit Cost                            (D) Monetarism
                                         3                                    [P.T.O.
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5.   The method of advertisement that         7.   “People         can      learn        through

     convinces current purchasers that             observation and direct experience”

     they made the right choice is :               comes under :


     (A) Reminder advertisement                    (A) Classical conditioning


                                                   (B) Operant conditioning
     (B) Reinforcement advertisement

                                                   (C) Social learning theory
     (C) Informative advertisement

                                                   (D) One to one interaction theory
     (D) Persuasive advertisement

                                              8.   Expectancy model stands for :
6.   If a superior has 6 subordinates,
                                                   (A) Expectancy                       Valence-
     then total number of relationships
                                                         Instrumentality (EVI)
     among     them   under   span   of

                                                   (B) Instrumentality-Expectancy-
     control will be :
                                                         Valence (IEV)
     (A) 202
                                                   (C) V a l e n c e - I n s t r u m e n t a l i t y -
     (B) 242
                                                         Expectancy (VIE)

     (C) 222
                                                   (D) I n s t r u m e n t a l i t y - V a l e n c e -

     (D) 262                                             Expectancy (IVE)

                                          4
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9.   A   company    should   begin   to       11. ........................... involves taking

     implement     an   organizational             parts of several similar jobs rather

     change :                                      than one complete job to validate

     (A) After the strategic plans have            the selection test.

         been developed
                                                   (A) Predictive validity

     (B) Once resistance to change has
                                                   (B) Concurrent validity
         been dealt with
                                                   (C) Synthetic validity
     (C) As it develops its strategic
                                                   (D) Flexible validity
         plan

                                              12. ............................ is a device or
     (D) Once the change strategy has

         been evaluated                            situation that        replicates      job

                                                   demands at an off-the-job site.
10. In Fiedler’s theory, LPC means :

                                                   (A) Brainstorming
     (A) Least preferred co-worker


     (B) Low preferred co-worker                   (B) Simulation


     (C) Least preferred colleague                 (C) Artificial Intelligence


     (D) Low preferred colleague                   (D) Task Requirement

                                          5                                          [P.T.O.
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13. .............................. is a training          15. Disputes that arise from day to

     technique by which management                            day   workers    grievances   or

     trainees are allowed to work full                        complaints are known as :

     time       analysing             and   solving
                                                              (A) Grievance Disputes

     problems in other departments.
                                                              (B) Unfair Labour Practices

     (A) Group Learning
                                                              (C) Interest Disputes

     (B) Research Learning
                                                              (D) Recognition Disputes

     (C) Action Learning
                                                          16. XYZ Ltd. has a Debt Equity Ratio

     (D) Job Learning                                         of 1.5 as compared to industry

14. WPM crystallizes the concept                              average of 1.3. It means that the

     of ......................... .                           firm has :


     (A) Social Security                                      (A) Higher Liquidity


     (B) Labour Laws                                          (B) Higher Financial Risk


     (C) Industrial Democracy                                 (C) Higher Profitability


     (D) Labour Welfare                                       (D) Higher Capital Employed

                                                      6
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17. ................................ do not have a       20. Operating leverage is calculated
      fixed date of redemption.                              as :

                                                             (A) Contribution     EBIT
      (A) Open ended funds
                                                             (B) EBIT     PBT
      (B) Closed ended funds                                 (C) EBIT     Interest

      (C) Diversified funds                                  (D) EBIT     Tax

                                                         21. If Dell Computer was seen as
      (D) Both (A) and (B)
                                                             having a 120 percent market
                                                             share and a close competitor was
18. Financial Planning deals with :
                                                             seen as having 90 percent market

      (A) Preparation          of    financial               share, the market share analysis

           statements                                        (measurement) would express
                                                             as :
      (B) Planning for a capital issue                       (A) Overall market share

      (C) Preparing budgets                                  (B) Served market share

                                                             (C) Relative market share
      (D) Preparing policies
                                                             (D) Dual market share
19. Collection of debtors would :                        22. Public health campaigns designed
                                                             to reduce alcoholism, drug abuse,
      (A) Increase in current ratio
                                                             smoking and obesity are all
                                                             examples of :
      (B) Decrease in current ratio
                                                             (A) Internal marketing
      (C) No effect on current ratio
                                                             (B) Social marketing

      (D) Increase        debtor     turnover                (C) Organization marketing
           ratio                                             (D) Person marketing
                                                     7                                   [P.T.O.
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23. Which     one    of    the    following       25. Ultimately, the amount of steel

   reflects    the        correct   logical           sold to General Motors depends
   sequence of related concepts ?                     on the consumer’s demand for GM

   (A) Positioning, Segmentation,                     cars   and    trucks.       From       the

       Targeting                                      standpoint         of      the        steel

   (B) Segmentation, Positioning,                     manufacturer,           which    of    the

       Targeting                                      following demand form is most

   (C) Targeting,          Segmentation,              pertinent ?

       Positioning                                    (A) Derived demand

   (D) Segmentation,             Targeting,           (B) Inelastic demand
       Positioning
                                                      (C) Geographic demand
24. All of the following would be
                                                      (D) Relational demand
   among the “dos and don’ts” of
                                                  26. The productivity of a system is
   questionnaire design except :
                                                      determined by the :
   (A) make questions as simple as

       possible                                       (A) Ratio of output to input

   (B) Make the question specific                     (B) Ratio     of        efficiency       to

                                                          effectiveness
   (C) Ensure that fixed responses

       overlap                                        (C) Product of input and output

   (D) Avoid hypothetical questions                   (D) Addition of input and output
                                              8
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27. “First come first served” is a rule       30. Queuing theory is also called
    associated with :
                                                  as :
    (A) Project planning
                                                  (A) Weaving line theory
    (B) Production scheduling
                                                  (B) Systematic theory
    (C) Quality control
                                                  (C) Waiting line theory
    (D) Inventory control

28. Walter Shewhart is one of the                 (D) Tail theory

    important contributors to :               31. In case of normal distribution,
    (A) Assembly line                             about 68% of data lies within :

    (B) Quality control
                                                  (A) X + Quartile Deviation
    (C) Just-in-time
                                                  (B) X + Standard Deviation
    (D) Productivity measurement
                                                  (C) X + 2 Standard Deviation
29. Linear programming problem
    can be solved graphically when                (D) X + Mean Deviation

    the number of variable/s is/              32. Sampling frame :
    are :
                                                  (A) must have repeated entries
    (A) Only one
                                                  (B) is listing of all the units of
    (B) Two
                                                         the population
    (C) More than two but less than
        five                                      (C) is circular

    (D) Three                                     (D) is a triangle

                                          9                                   [P.T.O.
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33. If two dice are thrown, the
                                                  35. A computer based information
   probability that sum of points is
   less than 9 is :                                  system is needed, because :

         1
   (A)                                               (i)   The size of organizations have
         3

         13                                                become large and data is
   (B)
         18
                                                           massive
       1
   (C)
       6
                                                     (ii) Timely dicisions are to be
         1
   (D)                                                     taken based on available data
         2

34. Hardware and Software placed                     (iii) Computers are available

   between an organisation’s internal                (iv) Difficult to get clerks to

   network and external network to                         process data

   prevent outsiders from invading
                                                     Which of the following combinations
   private networks is ................. .
                                                     is correct ?

   (A) Cyber Blockade
                                                     (A) (ii) and (iii)

   (B) Gateway
                                                     (B) (i) and (ii)

   (C) Firewire                                      (C) (i) and (iv)

   (D) Firewall                                      (D) (iii) and (iv)

                                             10
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36. According to BCG-matrix ‘Dogs’                38. Joint venture strategy is, when :
    are characterised by :
                                                      (A) The company joins hand with
    (A) High market share and low
                                                          two of its competitors to
        industrial growth
                                                          augment/increase production
    (B) High     demand        and   high
        growth rate                                   (B) The company just provides
                                                          technology for a new business
    (C) Low      market    share      and
                                                          unit
        operate in industries with low
        growth rate                                   (C) The company just markets
    (D) Low market attractiveness                         the    products    of   another
        and low market share                              company

37. According to Glueck and Jauch                     (D) The company joins hand with
    the implementation of strategy                        another company to create
    involves :
                                                          and promote a new joint
    (A) Leadership implementation,                        business entity
        Resource               allocation,
                                                  39. The business policy of a company
        Organizational structuring
                                                      involves formulation of which one
    (B) Organizational structuring,
                                                      of the following :
        Hiring       People,    Resource
        allocation                                    (A) Vision, mission and business

    (C) Resource               allocation,                objectives
        Organizational structuring,                   (B) Vision and mission only
        Management Policies
                                                      (C) Mission      and        business
    (D) Leadership implementation,
                                                          objectives
        Resource               allocation,
        Organizational structuring,                   (D) Business     objectives     and
        Management Policies                               corporate strategy
                                             11                                     [P.T.O.
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40. In   divisional      organizational         42. Entrepreneurs can stimulate their
    structure the responsibility for
                                                    own creativity and encourage it
    achieving profit rests with :
                                                    among workers by :
    (A) The Finance Vice-President of
                                                    (A) Expecting       and   tolerating
         a division
                                                        failure
    (B) The Board of Management of

         a company                                  (B) Avoiding problems

    (C) The General Managers of
                                                    (C) Limiting rewards
         individual divisions
                                                    (D) Not taking chances
    (D) The CEO/President of the

         company                                43. Which stage of the creative


41. Which     of   the    following   is            process requires one to develop a

    alternatively called corporate                  solid   understanding       of   the

    venturing ?                                     problem or decision ?

    (A) Entrepreneurship
                                                    (A) Investigation
    (B) Act of starting a new venture
                                                    (B) Preparation
    (C) Intrapreneurship
                                                    (C) Illumination
    (D) Offering new products by an

         existing company                           (D) Verification

                                           12
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44. ........................... is a graphical
                                                      46. One of the following is not a right
     technique        that      encourages
                                                          of consumer :
     thinking on both sides of the

     brain,     visually      displays   the              (A) The right to be protected

     various relationships among the                          from harmful products
     ideas, and improves the ability to
                                                          (B) The right to be fairly priced
     view a problem from many sides.

     (A) Brainstorming                                    (C) The      right   to   adequate

     (B) Mind-mapping                                         information

     (C) Prototyping                                      (D) The right to be offered a

     (D) Group think                                          choice    that    includes   the

45. The       process    of    determining                    products that consumers truly
     whether an entrepreneur’s idea is
                                                              want
     a viable foundation for creating a

     successful business is known as                  47. Hedonistic Calculus is given by :

     a/an :
                                                          (A) Jeremy Bentham
     (A) Business plan
                                                          (B) John Stuart Mill
     (B) Strategic analysis
                                                          (C) Kohlberg
     (C) Industry analysis

     (D) Feasibility analysis                             (D) Carol Gilligan

                                                 13                                    [P.T.O.
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48. ........................... refers to strategic        50. Warranty is .......................... .

      process involving stakeholder                             (A) an assurance to replace the

      assessment to create long-term                                  product

      relationship with customers, while                        (B) a guarantee for performance

      maintaining,         supporting        and                (C) an expression to make good

      enhancing             the         natural                       the losses

      environment.                                              (D) an assurance given to buyer
                                                                      that they will be compensated
      (A) Eco-strategy
                                                                      in case the product does not
      (B) Green marketing                                             perform       upto     reasonable
                                                                      expectation
      (C) Superfund authorization
                                                           51. Which of the following statements
      (D) Recycle          and       reprocess                  about arbitration is true ?
           management
                                                                (A) Binding arbitration can lead
49. Use of fossil fuels has led to                                    to a trial if both parties are

      substantial growth in global                                    not satisfied with the decision

      emissions of ........................... and              (B) The neutrality of arbiter is
                                                                      guaranteed by the selection
      greenhouse effect, contributing to
                                                                      process
      global warming.
                                                                (C) The process of arbitral follows
      (A) Sulphur dioxide                                             the same rules as used in a

      (B) Nitrogen                                                    court case

                                                                (D) Disputes are open to public
      (C) Hydrogen
                                                                      view as soon as the involved
      (D) Carbon dioxide                                              parties agree to arbitration
                                                      14
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52. Hiring permanent employees of             54. Agreement by a company to
    another firm, who possess certain            compensate     executives     with
    specialized skills on period basis
                                                 bonuses and benefits if they
    to meet short term requirements
                                                 should be displaced by a merger
    means :
                                                 or acquisition is termed as :
    (A) Employee bonding
                                                 (A) Golden Hanshake
    (B) Employee equity
                                                 (B) Golden Parachute
    (C) Employee leasing

    (D) Employee parity                          (C) Perks

53. Fair wage is :                               (D) Fringe Benefits

    (A) Wage which is above the               55. Bars as method of performance
        minimum wage but below the
                                                 appraisal refers to :
        living wage
                                                 (A) Behaviour approval rationing
    (B) Wage which is below the
                                                     system
        minimum wage but below the
        living wage                              (B) Behaviour anchored rating

    (C) Wage    which is    equal   to               scale

        minimum wage but above
                                                 (C) Behaviour       adding       to
        the living wage
                                                     rationality scale
    (D) Wage     which     is   above
                                                 (D) Behaviour     and   rational
        minimum wage and above
                                                     system
        the living wage

                                         15                                   [P.T.O.
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56. Balanced Score-card :                                  58. If a marketing researcher selects
    (A) is a technique to balance                              the most accessible population
        different business operations                          members, he or she would have
    (B) is a means of performance                              selected the ..................... sampling
        measurement that gives                                 method.
        manager a chance to look at
                                                               (A) Simple random
        their company from the
        perspectives of internal and                           (B) Stratified random
        external customers, employees,
                                                               (C) Judgement
        and shareholders
    (C) is scanning the environment                            (D) Convenience
        to   know    environmental                         59. Which of the following is a
        constraint
                                                               psychographic characteristic of a
    (D) is a balanced score obtained                           consumer ?
        in various functional areas
                                                               (A) Age
57. What is the correct logical
    sequence in the Lavidge and                                (B) Lifestyle
    Steiner model     of attitude
                                                               (C) Occupation
    formation (Hierarchy of effects
    model of communication).                                   (D) Economic Status
    (A) Awareness-Liking-Knowledge-                        60. Amazon.com and Expedia.com are
        Preference-Conviction                                  best described as .........................
    (B) U n a w a r e n e s s - A w a r e n e s s -            that sell products and services
        Knowledge-Liking-Preference-                           directly to final buyers via the
        Conviction
                                                               Internet.
    (C) U n a w a r e n e s s - L i k i n g -
                                                               (A) Search engines
        Awareness-Knowledge-
        Preference-Conviction                                  (B) Content sites
    (D) U n a w a r e n e s s - A w a r e n e s s -            (C) Transaction sites
        Knowledge-Conviction-Liking-
        Preference                                             (D) e-tailers

                                                      16
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                                                  63. The ability of a company to meet
61. Which one of the following is not
                                                      each customer’s requirements to
    a   characteristic      of   personal             prepare      on      a    mass      basis
                                                      individualy designed products,
    selling ?
                                                      services,          programs          and
                                                      communications is referred to
    (A) Prospecting
                                                      as :

    (B) Overcoming sales objections                   (A) Proactive customer service

                                                      (B) Individualisation
    (C) Designing      and       planting
                                                      (C) Mass customization
        favorable company news in                     (D) Competitive advantage

        leading press (Newspapers)                64. Of     the   following      which    one
                                                      corresponds to fixed cost ?
    (D) Salesmanship
                                                      (A) Transportation charges

62. Which       of    the        following            (B) Payments for raw material

                                                      (C) Labour costs
    phenomena reflects the process of
                                                      (D) Insurance            premium      on
    adoption of innovation by the                            property

    market ?                                      65. Typically        increasing    interest
                                                      rates :
    (A) Product differentiation                       (A) discourage individuals from
                                                             savings
    (B) Perceptual map
                                                      (B) discourage                corporate

    (C) Ausoff matrix                                        investments

                                                      (C) encourage corporate expansion
    (D) Diffusion of products/services
                                                      (D) encourage corporate borrowing
                                             17                                        [P.T.O.
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66. Capital employed is :                    69. Combinations of firms having

    (A) Cash + Bank                              unrelated    lines     of   business

    (B) Shareholder’s funds + Long               activities are called :
        funds
                                                 (A) Horizontal merger
    (C) Cash + Assets

                                                 (B) Vertical merger
    (D) Bank

67. The method used for reducing risk            (C) Conglomerate merger

    by using derivatives is called :
                                                 (D) Forward merger
    (A) Hedging
                                             70. The full form of TRIPS is :
    (B) Stock Index

                                                 (A) Trade Related Intelligence
    (C) Currency swaps

    (D) Interest rate swaps                          and Property Rights


68. The rate that currently paid for             (B) Trade Related Investment and

    the delivery of a currency at
                                                     Personal Rights
    future date is called :
                                                 (C) Trade Related Intellectual
    (A) Forward discount
                                                     Property Rights
    (B) Forward exchange rate

    (C) Foreign exchange rate                    (D) Trade Related Investment and


    (D) Cross rate                                   Property Rights

                                        18
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71. An international compact signed
                                               74. Which    of     these   is   not   a
    in 1997 that calls for reduction
    in the emission of carbon dioxide
                                                   component of the international
    and 5 other greenhouse gases
    is :
                                                   capital market ?
    (A) Central American Free Trade
        Agreement                                  (A) Foreign Exchange Market
    (B) Global Trade Negotiations
    (C) Kyoto Protocol                             (B) International Equity Market

    (D) Environmental Superfund
                                                   (C) Euro Currency Market
72. GATT framework of multilateral
    international trade treaties has
    now graduated into :                           (D) International Bond Market

    (A) IMF
                                               75. The unbundling and repackaging
    (B) NAFTA
    (C) SAARC                                      of hard-to-trade financial assets

    (D) WTO
                                                   into more liquid, negotiable and
73. Letter of credit is an instrument
    to achieve the following :                     marketable financial instruments
    (A) To realise payments for the
                                                   is called :
        export consignments
    (B) To establish the credibility of
                                                   (A) Market Liquidity
        the exporter among the
        foreign buyers
                                                   (B) Securitization
    (C) To establish the brand value
        of the good supplied by
        exporter                                   (C) Bartering

    (D) To establish credentials before
                                                   (D) Arbitrage
        the government authorities
                                          19                                    [P.T.O.
MH SET 2015 question paper, 6 September 2015, Paper III, Management, page 20 of 20
Page 20 of 20
Text of page 20
AUG - 51315/III

ROUGH WORK




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Page 1 of 20

Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.