Machine-translated by Google. Questions are authored in English.
Top

MH SET 2020: 27 December, Paper II, Journalism and Mass Communication

  • Date: 27 December 2020
  • Paper code: JUN19220
  • Series: A
  • Language: Bilingual
  • 32 pages
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 1 of 32
Page 1 of 32
Text of page 1
Test Booklet Code & Serial No.
                                                                                                                     A
                   JOURNALISM AND MASS COMMUNICATION
Signature and Name of Invigilator                                                                 Seat No.
1. (Signature) .........................................                                                   (In figures as in Admit Card)
      (Name) ................................................                     Seat No. ..............................................................
2. (Signature) .........................................                                                    (In words)

      (Name) ................................................                       OMR Sheet No.
JUN - 19220                                                                                          (To be filled by the Candidate)
Time Allowed : 2 Hours]                                                                                [Maximum Marks : 200
Number of Pages in this Booklet : 32                                                    Number of Questions in this Booklet : 100
                      Instructions for the Candidates
1.         Write your Seat No. and OMR Sheet No. in the space provided             1.
           on the top of this page.
2.         This paper consists of 100 objective type questions. Each question
           will carry two marks. All questions of Paper II will be compulsory.     2.
3.         At the commencement of examination, the question booklet
           will be given to the student. In the first 5 minutes, you are           3.
           requested to open the booklet and compulsorily examine it as
           follows :
           (i)      To have access to the Question Booklet, tear off the
                    paper seal on the edge of this cover page. Do not accept               (i)
                    a booklet without sticker-seal or open booklet.
           (ii)     Tally the number of pages and number of questions in
                    the booklet with the information printed on the cover                  (ii)
                    page. Faulty booklets due to missing pages/questions
                    or questions repeated or not in serial order or any
                    other discrepancy should not be accepted and correct
                    booklet should be obtained from the invigilator within
                    the period of 5 minutes. Afterwards, neither the Question
                    Booklet will be replaced nor any extra time will be
                    given. The same may please be noted.
           (iii)    After this verification is over, the OMR Sheet Number
                                                                                           (iii)
                    should be entered on this Test Booklet.
4.         Each question has four alternative responses marked (A), (B),
           (C) and (D). You have to darken the circle as indicated below on        4.                      (A), (B), (C)    (D)
           the correct response against each item.
           Example : where (C) is the correct response.

                              A        B                 D                                           (C)
5.         Your responses to the items are to be indicated in the OMR                                      A         B              D
           Sheet given inside the Booklet only. If you mark at any place
           other than in the circle in the OMR Sheet, it will not be evaluated.    5.
6.         Read instructions given inside carefully.
7.         Rough Work is to be done at the end of this booklet.                    6.
8.         If you write your Name, Seat Number, Phone Number or put                7.
           any mark on any part of the OMR Sheet, except for the space
                                                                                   8.
           allotted for the relevant entries, which may disclose your
           identity, or use abusive language or employ any other unfair
           means, you will render yourself liable to disqualification.
9.         You have to return original OMR Sheet to the invigilator at the
           end of the examination compulsorily and must not carry it with          9.
           you outside the Examination Hall. You are, however, allowed
           to carry the Test Booklet and duplicate copy of OMR Sheet on
           conclusion of examination.
                                                                                   10.
10.        Use only Blue/Black Ball point pen.
                                                                                   11.
11.        Use of any calculator or log table, etc., is prohibited.
12.        There is no negative marking for incorrect answers.                     12.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 2 of 32
Page 2 of 32
Text of page 2
JUN - 19220/II—A




2
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 3 of 32
Page 3 of 32
Text of page 3
JUN - 19220/II—A
               Journalism and Mass Communication
                                    Paper II


                                                     II
Time Allowed : 120 Minutes]                          [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
       carrying Two (2) marks. Attempt All questions.
                              (100)                                           (2)


1.   In November 2016 NDTV India                1.          2016
     faced a ban for a day. Under which
     Act that action was initiated ?

     (A) Cable TV Network (Regulation)
         Act                                          (A)

     (B) Official Secrets Act                         (B)
     (C) Freedom      of   Speech   and
                                                      (C)
         Expression

     (D) Sedition Act                                 (D)

2.   In Indian Constitution, article            2.                         19(1)( )
     19(1)(A) is closely related to which
     of the following ?
                                                      (A)
     (A) Religious freedom
                                                      (B)
     (B) Profession freedom
                                                      (C)
     (C) Freedom of expression
                                                      (D)
     (D) Right to work

                                            3                               [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 4 of 32
Page 4 of 32
Text of page 4
JUN - 19220/II—A
3.   The scandal involving harvesting of         3.
     personal data by Cambridge
     Analytica was first reported by
     Harry Davis, a journalist with
     which paper ?                                    (A)
     (A) The New York Times
                                                      (B)
     (B) The Guardian
                                                      (C)
     (C) The Times
     (D) The Washington Post                          (D)

4.   Who won the Dada Saheb Phalke               4.   2017
     Award in 2017 ?
     (A) Shashi Kapoor                                (A)
     (B) Gulzar                                       (B)
     (C) Manoj Kumar                                  (C)
     (D) Vinod Khanna                                 (D)
5.   ‘Snapdeal’ went for a change in logo        5.
     and its corporate identity with a new
     tagline ‘unbox zindagi’. What is this
     process known as ?
     (A) Rebranding                                   (A)
     (B) Repositioning                                (B)
     (C) Rethinking                                   (C)
     (D) Revitalizing                                 (D)
6.   Which of the following is not an            6.
     aspect of Dhvani ?
                                                      (A)
     (A) Abhidha
                                                      (B)
     (B) Lakshana
                                                      (C)
     (C) Vyanjana
     (D) Riti                                         (D)

                                             4
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 5 of 32
Page 5 of 32
Text of page 5
JUN - 19220/II—A
7.   Which of the following is not the           7.
     term given by McQuail to refer to
     media ?
                                                       (A)
     (A) Signpost
     (B) Gatekeeper                                    (B)

     (C) Interlocutor                                  (C)
     (D) Mirror                                        (D)
8.   According to Russell Colley model           8.
     the ultimate objective of advertising
     involves a communication task,
     intended to create awareness, impart
     information, develop attitude and
     induce action. What is the model
     called ?
                                                       (A)
     (A) AIDA
                                                       (B)
     (B) DAGMAR
     (C) Bottom-up approach                            (C)

     (D) Top-down approach                             (D)
9.   What is stage two in the public             9.
     relations process ?
                                                       (A)
     (A) Communication
                                                       (B)
     (B) Planning
     (C) Evaluation                                    (C)

     (D) Research                                      (D)
10. Where is the headquarters of the             10.
    Advertising Standards Council of
    India located ?
                                                       (A)
     (A) Mumbai
     (B) Pune                                          (B)

     (C) Hyderabad                                     (C)
     (D) Bengaluru                                     (D)

                                             5                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 6 of 32
Page 6 of 32
Text of page 6
JUN - 19220/II—A

11. Which type of content involves the         11.
    transmission of information or ideas
    that might or might not be false and
    also no effort is made to determine
    their validity ?
                                                     (A)
    (A) Pink Journalism
                                                     (B)
    (B) Gray propaganda
                                                     (C)
    (C) Engineering of consent
    (D) Manufacturing consent                        (D)
12. Which of the following is not a            12.
    characteristic of good sample
    design ?
                                                     (A)
    (A) It must result       in   small
        sampling error
    (B) It must be such that systematic              (B)
        bias may be controlled in a
        better way
                                                     (C)
    (C) It must result in small standard
        deviation
    (D) It must result in a truly                    (D)
        representative sample
13. ‘Hegemony’ is a kind of dominant           13.
    consensus that works in a concealed
    way without direct coercion. Who
    introduced the term ?
    (A) Derrida                                      (A)

    (B) Karl Marx                                    (B)

    (C) Antonio Gramsci                              (C)

    (D) Habermas                                     (D)

                                           6
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 7 of 32
Page 7 of 32
Text of page 7
JUN - 19220/II—A
14. How many minutes/hr does the                14.
    advertising code mandate for TV
    channels to carry advertisements ?
    (A) 16 minutes                                    (A) 16
    (B) 18 minutes                                    (B) 18
    (C) 10 minutes                                    (C) 10
    (D) 12 minutes                                    (D) 12
15. Which language newspapers are               15.
    usually the largest circulating news-
    papers in India ?
                                                      (A)
    (A) English
    (B) Hindi                                         (B)

    (C) Bengali                                       (C)

    (D) Marathi                                       (D)
16. How does a reporter ‘balance’ the           16.
    story ?
                                                      (A)
    (A) By writing several paragraphs
                                                      (B)
    (B) By quoting several different
        sources
    (C) By including pictures                         (C)

    (D) By publishing a story and                     (D)
        following it up
17. As part of its crisis management,           17.
    Maggi Noodles came up with which
    hash tag ?
                                                      (A) #
    (A) # we miss you too
    (B) # just two minutes                            (B) #

    (C) # bring maggi back                            (C) #
    (D) # we are home                                 (D) #

                                            7                           [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 8 of 32
Page 8 of 32
Text of page 8
JUN - 19220/II—A
18. Which of the following is a camera           18.
    movement pair ?
     (A) Pan-Tilt                                      (A)
     (B) Top-Bottom                                    (B)
     (C) Track-Tour                                    (C)
     (D) Rock-Roll                                     (D)
19. Which public relations professional’s        19.
    telephonic conversation with media
    persons led to a major political and
    media controversy ?
     (A) Amrit Ahuja                                   (A)

     (B) Nira Radia                                    (B)
     (C) Anchal Jain                                   (C)
     (D) Dilip Cherian                                 (D)
20. Which of the following means                 20.
    mutual understanding, commonness
    or oneness among the people ?
                                                       (A)
     (A) Sadharanikaran
     (B) Rasa                                          (B)

     (C) Bhasa                                         (C)
     (D) Sandesha                                      (D)
21. James Augustus Hickey earned the             21.
    distinction of launching India’s first
    English newspaper. Hickey belonged
    to which part of the United
    Kingdom ?
     (A) Wales                                         (A)

     (B) Ireland                                       (B)
     (C) Scotland                                      (C)
     (D) England                                       (D)
                                             8
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 9 of 32
Page 9 of 32
Text of page 9
JUN - 19220/II—A
22. According to Herbert Blumer,                 22.
    which of the following is not a
    distinguishing characterisitc of the
    concept ‘mass’ ?                                   (A)
    (A) Large uncountable number of
                                                       (B)
         Individuals
    (B) Aggregate of people who are
         unaware of each others identity
                                                       (C)
    (C) Group of individuals who are
         geographically widespread                     (D)
    (D) Aggregate of people who are
         critical of their media choices
         and gives immediate feedback
23. In the context of history of radio in        23.
    India identify the correct pair from
    the following ?                                    (A) 1930
    (A) 1930s-Beginning of radio
                                                       (B) 1940       -
         transmission in India
    (B) 1940s-ISBS renamed as AIR
    (C) 1950s-Vividh Bharati started                   (C) 1950   -
    (D) 1980s-AIR brought under                        (D) 1980   -
         Prasar Bharati Board
24. Sales promotion is a very effective          24.
    tool and it offers various benefits.
    Which of the following statements
    is incorrect ?
    (A) Sales promotion helps to
         supplement and support both                   (A)
         advertising and selling
    (B) Sale promotional activities
         involves both direct and indirect             (B)
         approaches
    (C) Sales promotion eliminates the
                                                       (C)
         need of a salesman
    (D) Sales promotion will not
         enable the consumers to gain                  (D)
         knowledge

                                             9                             [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 10 of 32
Page 10 of 32
Text of page 10
JUN - 19220/II—A
25. Which of the following is true               25. 1995
    regarding the Supreme Court
    Judgement on airwaves in 1995 ?
    (A) Airwaves constitute public                     (A)
        property and must be utilized
        for advancing public good
    (B) Airwaves are not public                        (B)
        property and may be used for
        commercial interests
    (C) The right to free speech does not              (C)
        include the right to receive and
        import information
    (D) The Indian Telegraph Act, 1885                 (D)
        is totally adequate to govern
        radio and television                                 1885

26. Which of these aspects will not              26.
    hinder readability and legibility in
    page designs ?
    (A) Over use of capital letters                    (A)

    (B) Low contrast between text and                  (B)
        background
    (C) Very small type sizes                          (C)

    (D) Use of white spaces                            (D)

27. What is the full form of FTA in              27.
    television broadcasting ?
    (A) Free Trade Arrangement                         (A)

    (B) For Television Audiences                       (B)

    (C) Free To Air                                    (C)

    (D) Federal Trade Agreement                        (D)

                                            10
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 11 of 32
Page 11 of 32
Text of page 11
JUN - 19220/II—A
28. Which of the following is the most          28.
    compressed video format ?
    (A) AVI                                           (A)
    (B) WMV                                           (B)
    (C) AVCHD                                         (C)
    (D) MP4                                           (D)
29. In a newspaper when there is an             29.
    overemphasis on soft news writing,
    some of the editors refer to it as :
    (A) Yellow Journalism                             (A)
    (B) Jell-O Journalism                             (B)
    (C) Feature Journalism                            (C)
    (D) Armchair Journalism                           (D)
30. What was the name of the Saudi              30.
    dissident journalist murdered in                  2018
    Turkey at the Saudi consulate in
    October, 2018 ?
                                                      (A)
    (A) Jamal Khashoggi
    (B) Zahera Kazemi                                 (B)

    (C) Reja Entesari                                 (C)
    (D) Kasara Nouri                                  (D)
31. What is the full form of TRP in             31.
    media terminology ?
    (A) Trade Recall Percentage                       (A)
    (B) Trade Restricted Practice                     (B)
    (C) Television Rating Point                       (C)
    (D) Television Recall Percentage                  (D)

                                           11                         [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 12 of 32
Page 12 of 32
Text of page 12
JUN - 19220/II—A
32. If an analysis of the death penalty         32.
    is written soon after a murderer is
    sentenced to death, it is an example
    of :
                                                      (A)
    (A) In-depth story
                                                      (B)
    (B) Trend story
                                                      (C)
    (C) Backgrounder
                                                      (D)
    (D) Theme story
33. Which one of the following variables        33.
    is not categorical ?
    (A) Age of a person                               (A)

    (B) Gender of a person : male or
                                                      (B)
        female
    (C) Choice on a test item : true or               (C)
        false
    (D) Marital status of a person                    (D)
        (single, married, divorced,
        other)
34. Which is not a part of Brand                34.
    architecture ?
                                                      (A)
    (A) Corporate brand
                                                      (B)
    (B) Endorsed brand
                                                      (C)
    (C) Individual product brand
                                                      (D)
    (D) Generic brand
                                                35.
35. Which is the odd one out ?
                                                      (A)
    (A) Agence France Presse (AFP)
    (B) Reuters                                       (B)

    (C) Associated Press (AP)                         (C)
    (D) Britannica Press                              (D)

                                           12
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 13 of 32
Page 13 of 32
Text of page 13
JUN - 19220/II—A
36. In the context of typing in MS-Word,          36.
    what is the adjustment of space
    between characters called ?
     (A) Leading                                        (A)
     (B) Kerning                                        (B)
     (C) Runaround                                      (C)
     (D) Spacing                                        (D)
37. A cut from one sound to another               37.
    without breaking continuity is
    called :
                                                        (A)
     (A) Segue
     (B) Harmonics                                      (B)

     (C) Fade                                           (C)

     (D) Hiss                                           (D)
38. Which of the following is not a name/         38.
    type of newspaper publication ?
     (A) Broadsheet                                     (A)
     (B) Tabloid                                        (B)
     (C) Daily                                          (C)
     (D) Scroll                                         (D)
39. Which model of development                    39.
    communication considers the
    audience to be targets of an injection
    or bullet of information fired from
    the pistol of mass media ?
     (A) Hypodermic needle theory                       (A)

     (B) Gun-shot theory                                (B)
     (C) Agenda setting theory                          (C)
     (D) Knowledge gap theory                           (D)

                                             13                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 14 of 32
Page 14 of 32
Text of page 14
JUN - 19220/II—A

40. Which film introduced play back            40.
    songs in India ?
    (A) Dhoop Chhaon                                 (A)
    (B) Raja Harishchandra                           (B)
    (C) Alam Ara                                     (C)
    (D) Aparadhi                                     (D)
41. To change organisational culture           41.
    successfully we used to do what ?
    (A) Find the most effective sub-                 (A)
        culture and use it as an
        example
                                                     (B)
    (B) Included employees in the
        change process
    (C) Make changes from bottom-up                  (C)

    (D) Use autocratic style                         (D)

42. What is known as ‘Invisible road’ ?        42.
    (A) Telecom
                                                     (A)
    (B) Computer
                                                     (B)
    (C) WiFi
                                                     (C)
    (D) Internet                                     (D)
43. Who was the editor of the newspaper        43.
    ‘Afternoon, Dispatch and Courier’
    who wrote under the name
    ‘Busybee’ ?
    (A) Oscar Fernandes                              (A)

    (B) Behram Contractor                            (B)

    (C) Dom Moraes                                   (C)
    (D) Darryl D’Monte                               (D)

                                          14
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 15 of 32
Page 15 of 32
Text of page 15
JUN - 19220/II—A
44. ‘Swish-panning’ in production is            44.
    related to :
    (A) Camera movement                               (A)
    (B) Scene composition                             (B)
    (C) Lighting                                      (C)
    (D) Post-production                               (D)
45. Which is the type of research that          45.
    decides on the effectiveness of a
    public relations campaign ?
                                                      (A)
    (A) Exploratory Research
                                                      (B)
    (B) Evaluation Research
                                                      (C)
    (C) Processual Research
                                                      (D)
    (D) Descriptive Research
                                                46.
46. Whose theory is credited as early
    theory of communication in Indian
    context ?                                         (A)
    (A) Bharat Muni                                   (B)
    (B) Chanakya
                                                      (C)
    (C) Ashok
    (D) Kalidas                                       (D)

47. Which of the following is a printing        47.
    technique in which the inked image
    is transferred from a plate to a
    rubber blanket, then to the printing
    surface ?
                                                      (A)
    (A) Lithographic
    (B) Letterpress                                   (B)

    (C) Offset                                        (C)

    (D) Photogravure                                  (D)

                                           15                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 16 of 32
Page 16 of 32
Text of page 16
JUN - 19220/II—A
48. ‘Ethical deception’ may be practised        48.
    in journalism if :
    (A) There is no way of getting
        caught                                        (A)
                                                      (B)
    (B) The information sought sells
        your paper
                                                      (C)
    (C) The reason for deception is
        disclosed alongside information               (D)
    (D) Should never be practised
49. Which among the following is not            49.
    a public relations function ?
    (A) To prepare advertising media                  (A)
        plan
    (B) To decide       communiation                  (B)
        strategy
                                                      (C)
    (C) To conduct communications
        audit
                                                      (D)
    (D) To find out what the public
        thinks of the organisation
50. When a series of images is presented        50.
    that combine to produce an
    associative effect is called as :
    (A) Jump cut                                      (A)
    (B) Montage                                       (B)
    (C) Cutaways                                      (C)
    (D) Wipe                                          (D)
51. Providing gifts to media people at          51.
    press conference is :
                                                      (A)
    (A) illegal, and not done very often
    (B) not mandatory, but done very
        often                                         (B)
    (C) mandatory, and done always                    (C)
    (D) immoral, and is never done                    (D)
                                           16
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 17 of 32
Page 17 of 32
Text of page 17
JUN - 19220/II—A
52. Which of the following is not a type        52.
    of market segmentation ?
    (A) Demographic segmentation                      (A)
    (B) Geographic segmentation                       (B)
    (C) Psychographic segmentation                    (C)
    (D) Physical segmentation                         (D)
53. Overconfidence of profits and               53.
    complacency may lead to :
    (A) Cash crisis                                   (A)
    (B) Financial crisis                              (B)
    (C) Prosperity crisis                             (C)
    (D) Leadership crisis                             (D)
54. With which decade would you                 54.
    associate the beginning of mobile
    telephony in India ?
                                                      (A) 1970
    (A) 1970s
    (B) 1980s                                         (B) 1980

    (C) 1990s                                         (C) 1990
    (D) 2000s                                         (D) 2000
55. What is IMAX (Image maximum) ?
                                                55.
    (A) Canadian motion picture film
        format
    (B) American motion picture film                  (A)
        format
                                                      (B)
    (C) Japanese motion picture film
        format
                                                      (C)
    (D) Chinese motion picture film
        format                                        (D)

                                           17                             [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 18 of 32
Page 18 of 32
Text of page 18
JUN - 19220/II—A
56. Which of the following is the                56.
    interpersonal communication about
    products or services where a receiver
    regards the communicator as
    impartial and is not attempting to
    sell products or services ?
                                                       (A)
    (A) Personal selling
    (B) Word of mouth                                  (B)

    (C) Tele-marketing                                 (C)
    (D) Integrated marketing                           (D)
57. Which website allows us to see where         57.
    our traffic is coming from and how
    visitors interact with our site ?
    (A) Google assistant                               (A)
    (B) Google map                                     (B)
    (C) Google analytics                               (C)
    (D) Google siri                                    (D)
58. Study of meaning making is                   58.
    called :
                                                       (A)
    (A) Semiotics
    (B) Rhetorics                                      (B)

    (C) Linguistics                                    (C)
    (D) Theatrics                                      (D)
59. What was the reason according                59.
    to the Washington Post’s last
    column on ‘What was Fake’ that the
    pare and tenor of fake news has
    changed ?
    (A) The political class has changed
                                                       (A)
    (B) Being a       hoaxer   is   more
        profitable                                     (B)
    (C) Society has changed                            (C)
    (D) The laws have become more
        stringent                                      (D)

                                            18
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 19 of 32
Page 19 of 32
Text of page 19
JUN - 19220/II—A
60. Which of the following is not a correct              60.
    statement in the context of the
    concept of network society ?
     (A) The social units of network
                                                               (A)
         society are fragmented and
         dispersed
                                                               (B)
     (B) The scope of network society is
         both global and local
     (C) Network society evolved during                        (C)
         industrial revolution
     (D) Network societies are less                            (D)
         centralized
61. In a research project which of the                   61.
    following sequences of steps is
    correct ?
                                                               (i)
     (i)   Selection of problem
                                                               (ii)
     (ii) Statement of hypothesis
     (iii) Determination of appropriate                        (iii)
           methodology and research
           design                                              (iv)
     (iv) Presentation of results
                                                               (v)
     (v) Analysis of data
                                                               (vi)
     (vi) Data collection
                                                               (vii)
     (vii) Review of existing research and
           theory.
     (A) (i), (iii), (iv), (vi), (vii), (v), (ii)              (A) (i), (iii), (iv), (vi), (vii), (v), (ii)

     (B) (i), (vii), (ii), (iii), (vi), (v), (iv)              (B) (i), (vii), (ii), (iii), (vi), (v), (iv)

     (C) (ii), (vii), (i), (iii), (v), (vi), (iv)              (C) (ii), (vii), (i), (iii), (v), (vi), (iv)
     (D) (i), (iii), (ii), (vii), (vi), (v), (iv)              (D) (i), (iii), (ii), (vii), (vi), (v), (iv)

                                                    19                                            [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 20 of 32
Page 20 of 32
Text of page 20
JUN - 19220/II—A
62. In SWOT analysis, ‘O’ stands for :           62.         ‘O’
    (A) Opponents                                      (A)
    (B) Others                                         (B)
    (C) Opportunities                                  (C)
    (D) Obstacles                                      (D)
63. Which of the following is the correct        63.
    definition of extraneous variables ?
    (A) Independent variables not
        related to the purpose of the                  (A)
        study but may affect the
        dependent variable
    (B) The variable that is a
        consequence of other variables                 (B)

    (C) The variable that is antecedent                (C)
        to the dependent variable
                                                       (D)
    (D) Variables that can have only
        two values
64. Which of the following accurately            64.
    describes the term ‘Information
    Society’ ?
    (A) Creation, distribution and                     (A)
        manipulation of information as
        economic and cultural activity
    (B) Transmission of information in
                                                       (B)
        society
    (C) Socio-economic     use        of               (C)
        information by people
    (D) Production-distribution and
                                                       (D)
        consumption of information by
        members of society

                                            20
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 21 of 32
Page 21 of 32
Text of page 21
JUN - 19220/II—A
65. Who is credited with developing             65.
    Development Support Communi-
    cation ?
                                                      (A)
    (A) Erskine Childers
                                                      (B)
    (B) Paulo Friere
                                                      (C)
    (C) Everett Rogers
    (D) Srinivas Melkote                              (D)

66. ‘‘Navyug’’ Marathi weekly was edited        66.
    by which prominent journalist ?
    (A) P.K. Atre                                     (A)
    (B) N.S. Phadke                                   (B)
    (C) H.N. Apte                                     (C)
    (D) P.L. Deshpande                                (D)
67. Which of the following are ‘Measures        67.
    of Central Tendency’ ?
    (A) Mean-Percentile                               (A)
    (B) Mean-Chi square                               (B)
    (C) Mean-Mode                                     (C)
    (D) Correlation-Regression                        (D)
68. In the context a media effect               68.
    typology what are ‘Agenda setting’
    and ‘Institutional change’ ?
    (A) Long-term planned effects
                                                      (A)
    (B) Short-term planned effects
    (C) Short-term planned and long-                  (B)
        term     unplanned   effects                  (C)
        respectively
    (D) Long-term unplanned and short
        term      planned     effects                 (D)
        respectively

                                           21                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 22 of 32
Page 22 of 32
Text of page 22
JUN - 19220/II—A
69. Films portray women as passive              69.
    object of male desire. Which media
    theorist introduced this concept of
    ‘male gaze’ for the first time ?
    (A) Van Zoonan                                    (A)
    (B) Laura Mulvey                                  (B)
    (C) Bella Hooks                                   (C)
    (D) Trisia Rose                                   (D)
70. Who is the director of the film             70.
    ‘Village Rockstars’ which was
    nominated as an Indian entry in the
    best Foreign Film category ?                      (A)
    (A) Chaitanya Tamhane                             (B)
    (B) Amit Masurkar
                                                      (C)
    (C) Rima Das
                                                      (D)
    (D) Aparna Sen
71. The total number of amendments to           71.            2019
    the Constitution of India as on 2019
    January stands at :
                                                      (A) 98
    (A) 98
                                                      (B) 103
    (B) 103
                                                      (C) 94
    (C) 94
    (D) 101                                           (D) 101
72. Development Support Communi-                72.
    cation (DSC) was developed as a
    reaction against the old development
    communication model by which
    organisation of the UN ?
    (A) International Labour Organi-                  (A)
        zation
    (B) International Monetary Fund                   (B)
    (C) International Telecommuni-
        cation Union                                  (C)
    (D) Food and Agricultural Organi-
        zation                                        (D)

                                           22
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 23 of 32
Page 23 of 32
Text of page 23
JUN - 19220/II—A
73. Which of the following is an                 73.
    incorrect pair in terms of Scholar-
    Theory ?
                                                       (A)
    (A) Rogers—Diffusion
    (B) McLuhan—Propaganda                             (B)

    (C) Schramm—Public Opinion                         (C)

    (D) Bharat—Natyashashtra                           (D)
74. What is the registration period with         74.
    respect to TV channels down-
    linking ?
    (A) 1 year                                         (A) 1
    (B) 5 years                                        (B) 5
    (C) 10 years                                       (C) 10
    (D) 20 years                                       (D) 20
75. Which of the following is the correct
                                                 75.
    description of the experimental
    approach to research ?
    (A) Its purpose is to form a database              (A)
        from      which       to    infer
        characteristics of population
    (B) In this case some variables are                (B)
        manipulated to observe their
        effect on other variables
    (C) It involves construction of an
        artificial environment within
        which relevant data can be                     (C)
        generated
    (D) It is concerned with subjective
                                                       (D)
        assessment of attitudes, opinion
        and behaviour

                                            23                           [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 24 of 32
Page 24 of 32
Text of page 24
JUN - 19220/II—A
76. As on Feb. 2019 who is the present           76.
    Chairman of the Central Board of                         2019
    Film Certification ?
                                                       (A)
    (A) Pahlaj Nihalani
    (B) Anupam Kher                                    (B)

    (C) Prasoon Joshi                                  (C)
    (D) Nana Patekar                                   (D)
77. Which of these media has the widest          77.
    reach in India ?
    (A) Print                                          (A)
    (B) Radio                                          (B)
    (C) Television                                     (C)
    (D) Internet                                       (D)
78. What does ‘Civil Society’ mean ?             78.
    (A) Social sphere in which
                                                       (A)
        individuals and organisations
        coexist
    (B) Everything in society that is                  (B)
        governmental
    (C) Mutual understanding of
                                                       (C)
        government organisations and
        individuals
    (D) Everything about civilians in                  (D)
        cantonment region
79. Who is the director of ‘Period-End of        79. 91
    Sentence’ an India-set documentary
    film which won an Oscar in the 91st
    Academy awards ?
    (A) Gurmeet Mann
                                                       (A)
    (B) Rayka Zehtabchi                                (B)
    (C) Guneet Monga                                   (C)
    (D) Arunachalam Muruganathan                       (D)
                                            24
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 25 of 32
Page 25 of 32
Text of page 25
JUN - 19220/II—A
80. What is the highest need that can            80.
    be used to persuade a person
    according to ‘Maslow’s Hierarchy of
    Needs’ ?
                                                       (A)
    (A) Physiological needs
    (B) Self-actualisation needs                       (B)

    (C) Social needs                                   (C)
    (D) Safety needs                                   (D)
81. The sample size of families covered          81.
    by BARC for estimating the
    television viewership in India is :
    (A) 2 lakhs                                        (A) 2
    (B) 3 lakhs                                        (B) 3
    (C) 50 thousand                                    (C) 50
    (D) 20 thousand                                    (D) 20
82. The scale which only assigns                 82.
    numbers to objects to classify the
    objects     according       to    the
    characteristics of interest is known
    as :                                               (A)
    (A) Ordinal scale
                                                       (B)
    (B) Ratio scale
                                                       (C)
    (C) Nominal scale
    (D) Interval scale                                 (D)
83. What kind of a PR agency start up            83.
    firm is most likely to hire ?
    (A) Boutique                                       (A)
    (B) A-la carte                                     (B)
    (C) Traditional                                    (C)
    (D) In-house                                       (D)

                                            25                           [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 26 of 32
Page 26 of 32
Text of page 26
JUN - 19220/II—A
84. Which of the following was one of             84.
    the major lines of argument of
    Frankfurt school of theory ?
     (A) Mass Media challenge the                       (A)
         hegemony of the elite class
     (B) Mass media promotes a ‘false                   (B)
         consciousness’ among working
         masses
     (C) Mass media supports the                        (C)
         economic and political interests
         of working class
                                                        (D)
     (D) Mass media participates in
         genuine egalitarian discourse
85. The 2016 Best Picture Oscar went              85. 2016
    to which film ?
     (A) Room                                           (A)
     (B) The Revenant                                   (B)
     (C) Spotlight                                      (C)
     (D) Bridge of Spies                                (D)
86. Which of the following is not a               86.
    part of the ASCI code for self-
    regulation ?
     (A) Honest representation                          (A)
     (B) Fair price                                     (B)
     (C) Against harmful products                       (C)
     (D) Fair in competition                            (D)
87. What is direct observation of cultural        87.
    and social groups by temporarily
    joining them known as ?
     (A) Existentialism                                 (A)
     (B) Ethnography                                    (B)
     (C) Multiculturalism                               (C)
     (D) Ethnicity                                      (D)

                                             26
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 27 of 32
Page 27 of 32
Text of page 27
JUN - 19220/II—A
88. Who was the Chairman of the 1982             88.                 1982
    working group on software for
    Doordarshan ?
    (A) P.C. Joshi                                     (A)
    (B) L.K. Advani                                    (B)
    (C) Nalin Mehta                                    (C)
    (D) B.G. Verghese                                  (D)
89. Statement (A) : Concentration                89.
    of ownership in media leads to
    concentration of ideas.
    Statement (B) : Few             key
    players in media business
    perpetuate itself by reproducing the
    same content and meanings.
    Codes :                                            (A)

    (A) Both (A) and (B) are true and
        (B) is the correct explanation
                                                       (B)
        of (A)
    (B) Both (A) and (B) are true but (B)
        is not the correct explanation
                                                       (C)
        of (A)
    (C) (A) is true but (B) is false                   (D)
    (D) (A) is false but (B) is true
90. What does ‘Copyright’ essentially            90.
    mean ?
    (A) The recognition of the                         (A)
        ownership rights of authors in
        their own published works
                                                       (B)
    (B) Right to copy freely any original
        work
    (C) Right to copy film          and                (C)
        transcribe to book
    (D) Recognition of aesthetic worth                 (D)
        of an artistic work

                                            27                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 28 of 32
Page 28 of 32
Text of page 28
JUN - 19220/II—A
91. Which of the following is not the          91.            2.0
    typical characteristic of the phase
    of internet popularly called as
    Web 2.0 ?
    (A) An entirely new system of                    (A)
        hardware and protocols
    (B) High degree of multilinear                   (B)
        interactivity
                                                     (C)
    (C) A high percentage of user
        generated content
    (D) The rise of ‘wiki’ phenomenon                (D)
92. Who among the following is                 92.
    identified with French New Ware
    cinema ?
                                                     (A)
    (A) Bernardo Bertholucci
                                                     (B)
    (B) Akira Kurosawa
                                                     (C)
    (C) Francois Truftant
                                                     (D)
    (D) Martin Scorsese
93. Which regional language films did          93. 2018
    commercially most successful
    business as per Industry report of
    2018 ?
    (A) Telugu                                       (A)
    (B) Bengali                                      (B)
    (C) Marathi                                      (C)
    (D) Bhojpuri                                     (D)
94. Which of the following was                 94.
    infamously termed the ‘‘Gagging
    Act’’ ?
    (A) Indian Press Code                            (A)

    (B) Vernacular Press Act                         (B)
    (C) Press (Emergency) Powers Act,                (C)             1931
        1931
                                                     (D)
    (D) Indian Penal Code
                                          28
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 29 of 32
Page 29 of 32
Text of page 29
JUN - 19220/II—A
95. ‘Dhun badal ke to dekho’ is the            95.
    tagline of which FM private channel                            2019
    as of February 2019 ?
    (A) Big FM                                       (A)

    (B) Mirchi                                       (B)

    (C) FM Red                                       (C)
                                                     (D)
    (D) FM Gold
96. What are private treaties ?                96.

    (A) Practice where newspapers
        promise   advertising   in                   (A)
        exchange for equity in the
        company
    (B) An agreement between two                     (B)
        newspapers
    (C) An agreement by which a                      (C)
        newspaper promises not to write
        against a political party
    (D) A treaty between newspapers of               (D)
        two countries
97. The Directorate of Advertising and         97.
    Visual Publicity (DAVP) is now
    known as :
    (A) Bureau of Outreach         and
                                                     (A)
        Communication
                                                     (B)
    (B) Directorate of Audio-Visual
        Publicity
    (C) Department of Advertising for                (C)
        Print and Broadcast
    (D) Ministry of Information and                  (D)
        Broadcasting

                                          29                        [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 30 of 32
Page 30 of 32
Text of page 30
JUN - 19220/II—A
Q. Nos. 98, 99, 100 :                                    98, 99, 100 :
    Critical researchers like their effects
    trend colleagues, have also
    examined          gender        issues
    objectification theory, drawn from
    feminist critical theory, is central to
    this work. It ‘posits that girls and
    women are typically acculturated to
    internalise an observer’s perspective
    as a primary view of their physical
    selves’. Taking that perspective
    Calogero and Tylka argue that
    people’s ‘gendered experiences of the
    body constrain and impact body
    image’. As a result, ‘human bodies
    are not allowed to naturally develop
    into a diverse range of shapes, sizes
    and attributes. They are shaped by
    societal stressors and pressures that
    render the majority of people’s
    natural bodies deficient in some
    capacity and thus in need of chronic
    bodily evaluation and modification
    in order to produce bodies that meet
    prescriptive social roles, enhance
    social value and secure social power.
98. What does ‘objectification theory’             98.
    say ?                                                (A)
    (A) Women and girls are cultured
                                                         (B)
    (B) Women have an observer’s
        understanding and views
    (C) Women understand their bodies                    (C)
        from the perspective of an
        outsider
                                                         (D)
    (D) Women internalise            their
        physical selves

                                              30
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 31 of 32
Page 31 of 32
Text of page 31
JUN - 19220/II—A

99. What      is      the     result      of        99.
   objectification ?
                                                           (A)
   (A) It makes people thin
                                                           (B)
   (B) It does not allow for natural
       development of different body
       sizes and shapes
                                                           (C)
   (C) People are shaped by pressure
       busters

   (D) People          have     gendered                   (D)

       experiences

100. What does the author mean by                   100.
   bodies that meet prescriptive social
   roles, enhance social value and
   secure social power ?

   (A) That        there    should   be   a                (A)

       prescription for understanding
       our role in society
                                                           (B)
   (B) One acquires power in society
       by having body modifications

   (C) People constantly undergo                           (C)
       evaluation of their bodies in
       order to fit into the role
       prescribed by society
                                                           (D)
   (D) Modifying one’s body increases
       social value

                                               31                         [P.T.O.
MH SET 2020 question paper, 27 December 2020, Paper II, Journalism and Mass Communication, page 32 of 32
Page 32 of 32
Text of page 32
JUN - 19220/II—A

ROUGH WORK




    32
Page 1 of 32

Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.