Machine-translated by Google. Questions are authored in English.
Top

MH SET 2021: 26 September, Paper II, Journalism and Mass Communication

  • Date: 26 September 2021
  • Paper code: sep19221
  • Series: A
  • Language: Bilingual
  • 32 pages
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 1 of 32
Page 1 of 32
Text of page 1
Test Booklet Code & Serial No.
                                                                                                                      A
                       JOURNALISM & MASS COMMUNICATION
Signature and Name of Invigilator                                                          Seat No.
1. (Signature) .........................................
                                                                                                            (In figures as in Admit Card)
      (Name) ................................................
                                                                             Seat No. ..............................................................
2. (Signature) .........................................                                               (In words)
      (Name) ................................................                 OMR Sheet No.
SEP - 19221                                                                                         (To be filled by the Candidate)
Time Allowed : 2 Hours]                                                                                 [Maximum Marks : 200
Number of Pages in this Booklet : 32                                                     Number of Questions in this Booklet : 100
                      Instructions for the Candidates
1.         Write your Seat No. and OMR Sheet No. in the space provided              1.
           on the top of this page.
2.         This paper consists of 100 objective type questions. Each question
           will carry two marks. All questions of Paper II will be compulsory.      2.
3.         At the commencement of examination, the question booklet
           will be given to the student. In the first 5 minutes, you are            3.
           requested to open the booklet and compulsorily examine it as
           follows :
           (i)      To have access to the Question Booklet, tear off the
                    paper seal on the edge of this cover page. Do not accept                (i)
                    a booklet without sticker-seal or open booklet.
           (ii)     Tally the number of pages and number of questions in
                    the booklet with the information printed on the cover                   (ii)
                    page. Faulty booklets due to missing pages/questions
                    or questions repeated or not in serial order or any
                    other discrepancy should not be accepted and correct
                    booklet should be obtained from the invigilator within
                    the period of 5 minutes. Afterwards, neither the Question
                    Booklet will be replaced nor any extra time will be
                    given. The same may please be noted.
           (iii)    After this verification is over, the OMR Sheet Number
                                                                                            (iii)
                    should be entered on this Test Booklet.
4.         Each question has four alternative responses marked (A), (B),
           (C) and (D). You have to darken the circle as indicated below on         4.                      (A), (B), (C)    (D)
           the correct response against each item.
           Example : where (C) is the correct response.

                              A        B                 D                                            (C)
5.         Your responses to the items are to be indicated in the OMR                                       A        B               D
           Sheet given inside the Booklet only. If you mark at any place
           other than in the circle in the OMR Sheet, it will not be evaluated.     5.
6.         Read instructions given inside carefully.
7.         Rough Work is to be done at the end of this booklet.                     6.
8.         If you write your Name, Seat Number, Phone Number or put                 7.
           any mark on any part of the OMR Sheet, except for the space
                                                                                    8.
           allotted for the relevant entries, which may disclose your
           identity, or use abusive language or employ any other unfair
           means, you will render yourself liable to disqualification.
9.         You have to return original OMR Sheet to the invigilator at the
           end of the examination compulsorily and must not carry it with           9.
           you outside the Examination Hall. You are, however, allowed
           to carry the Test Booklet and duplicate copy of OMR Sheet on
           conclusion of examination.
                                                                                    10.
10.        Use only Blue/Black Ball point pen.
                                                                                    11.
11.        Use of any calculator or log table, etc., is prohibited.
12.        There is no negative marking for incorrect answers.                      12.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 2 of 32
Page 2 of 32
Text of page 2
SEP - 19221/II—A




2
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 3 of 32
Page 3 of 32
Text of page 3
SEP - 19221/II—A
               Journalism & Mass Communication
                                      Paper II


                                                       II
Time Allowed : 120 Minutes]                          [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
       carrying Two (2) marks. Attempt All questions.
                              (100)                                           (2)


1.   What type of sampling procedure is           1.
     it if ‘researcher makes decision based
     on sample characteristics’ ?
     (A) Inccidental                                    (A)
     (B) Purposive                                      (B)
     (C) Random                                         (C)
     (D) Quota
                                                        (D)
2.   Why is it important that personal
     data about research participants are         2.
     kept within secure, confidential
     records ?
     (A) So that the participants cannot                (A)
         find out what has been written
         about them
     (B) In case individuals, places or                 (B)
         organisations can be harmed
         through identification or
         disclosure     of    personal
         information                                    (C)
     (C) So that government officials,
         teachers and other people in
         authority can have easy access
         to that data
                                                        (D)
     (D) To enable the research to track
         down individuals and find out
         more about their lives
                                              3                           [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 4 of 32
Page 4 of 32
Text of page 4
SEP - 19221/II—A
3.   According to R. A. Fisher, which of          3.
     the following is not a principle of
     experimental design ?
                                                       (A)
     (A) Principle of Replication
                                                       (B)
     (B) Principle of Randomization
                                                       (C)
     (C) Principle of Local Control
     (D) Principle of Observation                      (D)
4.   Which of the following softwares is          4.
     not used for page designing ?
     (A) SPSS                                          (A)
     (B) Quark Express                                 (B)
     (C) InDesign                                      (C)
     (D) PageMaker                                     (D)
5.   ‘Cohort analysis’ in research refers         5.
     to :
                                                       (A)
     (A) A study of a specific population
         as it changes overtime
     (B) A study of a specific social group
                                                       (B)
     (C) A study of different groups in
         media organisation                            (C)
     (D) A study of people with common                 (D)
         hobbies
6.   In doing research, why do you need           6.
     to review existing literature ?
     (A) You enjoy reading the academic                (A)
         research on your topic
     (B) Because without it, you could
         never reach the required word-                (B)
         count
     (C) To find out what is already
         known about your area of                      (C)
         interest
     (D) To make sure you have a long
         list of references                            (D)

                                              4
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 5 of 32
Page 5 of 32
Text of page 5
SEP - 19221/II—A

7.   What is an essay that breaks a work            7.
     of non-fiction into parts and then
     explains how the parts work
     together to create a certain effect–
     whether to persuade, entertain or
     inform–called ?
                                                         (A)
     (A) Discourse analysis

     (B) Ethnographic content analysis                   (B)

     (C) Narrative analysis                              (C)

     (D) Rhetorical analysis                             (D)

8.   Priyanka embeds a video clip of a              8.
     jet   in   flight      into   her   oral
     presentation slides to demonstrate
     turbulent flow. The clip came from
     an engineering website and was
     posted      on         the    Learning
     Management System (LMS) by her
     lecturer. Does Priyanka need to cite
     the original source of clip ?

     (A) Yes, she should treat the clip as
                                                         (A)
           she would for any other
           published material
                                                         (B)
     (B) No, because it was provided by
           her lecturer
                                                         (C)
     (C) She should ask her lecturer for
           permission to use it

     (D) No,     it    is    on    Learning              (D)
           Management System

                                                5                        [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 6 of 32
Page 6 of 32
Text of page 6
SEP - 19221/II—A

9.   A chi-square test of the relationship          9.
     between personal perception of
     emotional health and marital status
     led to rejection of the null hypothesis,
     indicating that there is a
     relationship between the two
     variables. One conclusion that can
     be drawn through this is :
     (A) Marriage leads to better                         (A)
         emotional health                                 (B)
     (B) Better emotional health leads to
         marriage
                                                          (C)
     (C) The more emotionally healthy
         someone is, the more likely they
         are to be married
     (D) They are likely to be                            (D)
         confounding variables related to
         both emotional health and
         marital status
10. Which of the following is not a type            10.
    of non-probability sampling ?
     (A) Snowball sampling                                (A)

     (B) Purposive sampling                               (B)

     (C) Quota sampling                                   (C)

     (D) Stratified sampling                              (D)

11. In research, what gives direction to            11.
    research process and which is being
    attempted to be tested by the
    researcher ?                                          (A)
     (A) Objectives                                       (B)
     (B) Hypothesis
                                                          (C)
     (C) Introduction
                                                          (D)
     (D) Findings
                                                6
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 7 of 32
Page 7 of 32
Text of page 7
SEP - 19221/II—A

12. What type of reference source will         12.
    be indicated as follows in the
    reference list ?
                                                     Grimalt,       J.O.,    Catalan,
    Grimalt,       J.O.,    Catalan,                 J., Fernandez, P., Piña, B., &
    J., Fernandez, P., Piña, B., &                   Munthe, J. (2010). Distribution of
    Munthe, J. (2010). Distribution of               persistent organic pollutants and
    persistent organic pollutants and                mercury in freshwater ecosystems
    mercury in freshwater ecosystems                 under changing climate conditions.
    under changing climate conditions.               In M. Kernan, R. W. Battarbee
    In M. Kernan, R. W. Battarbee                    & B. Moss (Eds.) Climate change
    & B. Moss (Eds.) Climate change                  impacts on freshwater ecosystems
    impacts on freshwater ecosystems                 (PP. 180–202). Hoboken, NJ : Wiley
    (PP. 180–202). Hoboken, NJ : Wiley               - Blackwell.
    - Blackwell.
                                                     (A)
    (A) Journal Article
                                                     (B)
    (B) Book chapter
    (C) Web site                                     (C)

    (D) Book                                         (D)

13. In computer technology, after              13.
    booting process which file executes
    automatically ?
                                                     (A)
    (A) command.com
                                                     (B)
    (B) io.sys
                                                     (C)
    (C) autoexe.bat
    (D) config.sys                                   (D)
14. Which of the following is an               14.
    indicator or measure of traffic on a
    web site or webpage ?
    (A) Lists
                                                     (A)
    (B) TRW                                          (B)
    (C) Hits                                         (C)
    (D) TRPI                                         (D)
                                           7                                     [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 8 of 32
Page 8 of 32
Text of page 8
SEP - 19221/II—A

15. Who among the following have                15.
    never won an Oscar award ?

    (A) Satyajit Ray                                  (A)

    (B) Resul Pookutty                                (B)

    (C) Bhanu Athaiya                                 (C)

    (D) Ravi Shankar                                  (D)

16. Which film ended the silent era of          16.
    Indian Cinema ?

    (A) Raja Harishchandra                            (A)

    (B) Alam Ara                                      (B)

    (C) Mother India                                  (C)

    (D) Mughal-E-Azam                                 (D)

17. One of the most famous and                  17.
    influential theory of the state and
    society in relation to people as a
    mass is Hebermas’s theory of the
    public sphere. Which of the following
    approaches did he follow that
    favoured the concepts of rationality
    and determinism ?
                                                      (A)
    (A) Marxist approach
                                                      (B)
    (B) Deconstruction
                                                      (C)
    (C) Ethnic Identity approach

    (D) Feminist approach                             (D)

                                            8
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 9 of 32
Page 9 of 32
Text of page 9
SEP - 19221/II—A

18. Arrange the following devices in        18.
    ascending order of their speed :
    (i)   RAM                                     (i)
    (ii) Hard disk                                (ii)
    (iii) Cache                                   (iii)
    (iv) Floppy                                   (iv)
    Codes :                                                 :
    (A) (iv) (ii)    (i)   (iii)                  (A) (iv) (ii)        (i)     (iii)
    (B) (iv) (ii)    (iii) (i)                    (B) (iv) (ii)        (iii) (i)
    (C) (i)   (ii)   (iv) (iii)                   (C) (i)       (ii)   (iv) (iii)
    (D) (iii) (ii)   (i)   (iv)                   (D) (iii) (ii)       (i)     (iv)
19. The script of Hindi feature film        19.
    ‘Kamala’ was written by :
    (A) Vijay Tendulkar                           (A)
    (B) Vijaya Mehta                              (B)
    (C) Ajit Dalavi                               (C)
    (D) Ramdas Phutane                            (D)
20. In the context of established           20.
    Western canons of film theories
    which of the following is not
    considered to be the significant
    feature of mainstream or popular
    Hindi films ?
    (A) Emphasis on the centrality of             (A)
        story
                                                  (B)
    (B) Insertion of song and dance
        sequence                                  (C)
    (C) Melodramatic treatment to
        narrative
                                                  (D)
    (D) Exuberance and brightness of
        colours

                                        9                                              [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 10 of 32
Page 10 of 32
Text of page 10
SEP - 19221/II—A

21. Which Rasa did Abhinav Gupt add                21.
    to the ones in the Natya Shastra ?

    (A) Beebhatsa                                        (A)

    (B) Shanta                                           (B)

    (C) Klishta                                          (C)

    (D) Raudra                                           (D)

22. Stuart Hall described       audience           22.
    reactions in terms of ‘reading’ a text.
    Which three main types did he
    distinguish ?

    (A) Dominant, negotiated and
        oppositional reading                             (A)
    (B) Hegemonic, quasi counter and
                                                         (B)
        liberal reading

    (C) Critical,     negotiated      and                (C)
        counter-hegemonic reading

    (D) Selective,     negotiated     and
                                                         (D)
        cultural reading

23. Which of these is an example of a              23.
    sit-com (Situational Comedy) ?

    (A) Sath Nibhana Saathiya                            (A)
    (B) Kaun Banega Crorepati
                                                         (B)
    (C) Tarak       Mehta    Ka     Oolta
                                                         (C)
        Chashma

    (D) The Kapil Sharma Show                            (D)

                                              10
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 11 of 32
Page 11 of 32
Text of page 11
SEP - 19221/II—A

24. The film 8 mile is based on the life        24. 8-
    of which rapper ?
    (A) Dr. Dre                                       (A)
    (B) Eminem                                        (B)
    (C) Jay Z                                         (C)
    (D) 50 cents                                      (D)
25. Which of the following is not a type        25.
    of film certification in India ?
    (A) Unrestricted Public Exhibition                (A)
    (B) Parental guidance for children                (B) 12
        below the age of 12 years
    (C) Restricted for students                       (C)
    (D) Restricted to adults                          (D)
26. In the hypermedia database in               26.
    which form are information bits
    stored ?
    (A) Cubes                                         (A)
    (B) Bits                                          (B)
    (C) Nodes                                         (C)
    (D) Symbols                                       (D)
27. The earliest surviving printed book         27.
    in India is the ‘‘Spiritual
    Compendium of the Christian Life’’
    of Gaspar Jorge de Leao Pereira.
    What position did Pereira occupy ?
                                                      (A)
    (A) He was the archbishop of
        Kerala                                        (B)
    (B) He was the bishop of Kolkata
                                                      (C)
    (C) He was the archbishop of Goa
                                                      (D)
    (D) He was the bishop of Bombay
                                           11                            [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 12 of 32
Page 12 of 32
Text of page 12
SEP - 19221/II—A

28. Name the film made twice in its             28.          1903
    name based on the novel written by
    Mirza Haadi Ruswa in 1903.
    (A) Mirza Ghalib                                  (A)
    (B) Umrao Jan                                     (B)
    (C) Devdas                                        (C)
    (D) Paakizah                                      (D)
29. Which of the following films of             29.
    Satyajit Ray was not a part of Apu
    trilogy ?
    (A) Pather Panchali                               (A)
    (B) Aparajito                                     (B)
    (C) Apur Sansar                                   (C)
    (D) Sonar Kella                                   (D)
30. What is the technology that allows          30.
    many users to occupy the same time
    and frequency allocations in a given
    band/space called ?                               (A)
    (A) GSM                                           (B)
    (B) CDMA
                                                      (C)
    (C) ITU
                                                      (D)
    (D) GMPCS
31. In Computer Technology, VIRUS               31.           (VIRUS)
    stands for :
                                                      (A)
    (A) Very Important Resource Under
        Search                                        (B)
    (B) Virtual Information Resource
        Under Resize
    (C) Vital Information Resource                    (C)
        Under Seize
                                                      (D)
    (D) Virtual Information Restricted
        Under Search
                                           12
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 13 of 32
Page 13 of 32
Text of page 13
SEP - 19221/II—A
32. What is India’s ranking on the 2017         32.                         2017
    United       Nations        Human
    Development Index ?
                                                      (A) 128
    (A) 128
    (B) 130                                           (B) 130
    (C) 132                                           (C) 132
    (D) 134                                           (D) 134
33. Who differentiated between hot and          33.
    cold messages ?
    (A) Wilbur Schramm                                (A)
    (B) Val Gielgud                                   (B)
    (C) Marshall McLuhan                              (C)
    (D) Raymond Williams                              (D)
34. According to Marxist theory, the            34.
    word ‘Commodification’ refers to :
    (A) All entities like media messages              (A)
        and even Audiences have a
        material cash value
    (B) All messages in media must
                                                      (B)
         have commercial and social
         value
    (C) Products in media are classified              (C)
         according to social class
    (D) Modification of commercial                    (D)
         message to social message
35. What does the term ‘Hegemony’               35.
    introduced by Gramsci in early 20th
    century describe ?
    (A) A kind of dominant consensus                  (A)
        that works in a concealed way
        without direct coercion
                                                      (B)
    (B) Organized belief system that is
        reinforced by communication
    (C) Offence in law of defaming                    (C)
        working class of society
    (D) Specific characterization of                  (D)
        media organization
                                           13                             [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 14 of 32
Page 14 of 32
Text of page 14
SEP - 19221/II—A

36. Who founded the ‘Satyashodhak                 36.
    Samaj’ (Society of Seekers of Truth) ?              (A)
    (A) Bal Gangadhar Tilak
                                                        (B)
    (B) Mahatma Jyotiba Phule
    (C) Mahatma Gandhi                                  (C)
    (D) Acharya Vinoba Bhave                            (D)
37. Who among the following is                    37.
    associated with the uses and
    gratifications theory ?                             (A)
    (A) Marshall McLuhan
                                                        (B)
    (B) Harold Lasswell
                                                        (C)
    (C) Wilbur Schramm
    (D) Elihu Katz                                      (D)
38. Apart from infant mortality, literacy         38.
    rate, death rate what else does PQLI
    include ?
    (A) Language efficiency                             (A)
    (B) Life expectancy                                 (B)
    (C) Population density                              (C)
    (D) Mother nutrition                                (D)
39. During the pre-modern history                 39.
    papyrus was used to make sales
    messages and posters by which
    country ?
                                                        (A)
    (A) China
    (B) Egypt                                           (B)
    (C) Greece                                          (C)
    (D) Italy                                           (D)
40. Who developed the social learning             40.
    theory ?
                                                        (A)
     (A) Wilbur Schramm
                                                        (B)
     (B) Daniel Lerner
     (C) Harold Lasswell                                (C)

     (D) Albert Bandura                                 (D)

                                             14
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 15 of 32
Page 15 of 32
Text of page 15
SEP - 19221/II—A

41. Which of the following can not said           41.
    to be the quint-essential feature of
    western models of communication ?
     (A) Emphasis        on   logic   and
         empiricism                                     (A)

     (B) Intuitive and mystic orientation
     (C) Linearity and graphical/visual                 (B)
         representation                                 (C)
     (D) Emphasis on classification and
         constituent parts                              (D)

42. Which theory explains that ‘social            42.
    facts are fixed and objectified social
    structures constantly condition
    social behaviour’ ?                                 (A)
     (A) Social change
                                                        (B)
     (B) Structural
                                                        (C)
     (C) Social action
                                                        (D)
     (D) Social cooperation
43. The ‘Reader’s Editor’ of the daily            43.
    newspaper ‘The Hindu’ is :
                                                        (A)
     (A) N. Ram
                                                        (B)
     (B) N. Ravi
                                                        (C)
     (C) A. S. Panneerselvan
     (D) Siddharth Varadarajan                          (D)

44. In Emile Durkheim’s conception, folk          44.
    cultures bound by consensus and
    traditional social roles is called :
     (A) Organic solidarity                             (A)
     (B) Behaviorism                                    (B)
     (C) Division of Labour                             (C)
     (D) Mechanical Solidarity                          (D)
                                             15                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 16 of 32
Page 16 of 32
Text of page 16
SEP - 19221/II—A

45. Which of the following is a part of          45.
    the DRIP advertising model ?

    (A) Differentiate                                  (A)

    (B) Discover                                       (B)

    (C) Describe                                       (C)

    (D) Deliver                                        (D)

46. When was ‘embedded journalists’ the          46.
    term first used ?

    (A) The First World War                            (A)

    (B) Invasion of Iraq in 2003                       (B) 2003

    (C) The Second World War                           (C)

    (D) The American Revolution                        (D)

47. Which of the following is not a chief        47.
    organ of the United Nations
    Organization ?
                                                       (A)
    (A) International           Labour
         Organization                                  (B)
    (B) Security Council
                                                       (C)
    (C) International Court of Justice
                                                       (D)
    (D) General Assembly
48. Which of the following is not a              48.
    Devcom project of Indian origin ?
    (A) KCP                                            (A)
    (B) JDCP                                           (B)
    (C) ETV                                            (C)
    (D) FDP                                            (D)
                                            16
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 17 of 32
Page 17 of 32
Text of page 17
SEP - 19221/II—A

49. The news value ‘timeliner’ is said to        49.
    be in which kind of story ?
    (A) One that stresses events that                  (A)
        have occurred in the last month
    (B) One that stresses events that
                                                       (B)
        occurred today or yesterday
    (C) One that has been written
        within the last six hours                      (C)
    (D) One that has been read or                      (D)
        written within the last six hours
50. In which of the following does the           50.
    concept of proximity apply ?
    (A) When a news organisation is                    (A)
        likely to carry a murder story
        because it was unusual
    (B) When a news organisation is                    (B)
        likely to carry a murder story
        because it occurred today
    (C) When a news organisation is
        likely to carry a murder story                 (C)
        because it was commited locally
    (D) When a news organisation is
        likely to carry a murder story                 (D)
        because it involved a well
        known person
51. Which was the first Indian                   51.
    newspaper to appoint Ombudsman ?
    (A) The Times of India                             (A)
    (B) The Hindu                                      (B)
    (C) The Amar Ujala                                 (C)
    (D) The Indian Express                             (D)
52. Who among the following published            52.
    Lokmanya Tilak’s ‘Kesari’ in Hindi ?
    (A) Madhav Sapre                                   (A)
    (B) Gopal Agarkar                                  (B)
    (C) Vishnushastri Chiplunkar                       (C)
    (D) Baburao Paradkar                               (D)

                                            17                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 18 of 32
Page 18 of 32
Text of page 18
SEP - 19221/II—A

53. When is a news story said to have             53.
    a bias ?

    (A) When a reporter writes about                    (A)
         a topic he knows a lot about

    (B) When a reporter relies on one
         source,     especially    in   a               (B)
         controversy

    (C) When a reporter relies on
                                                        (C)
         multiple sources, especially in a
         controversy

    (D) When a reporter writes about
                                                        (D)
         people he has known for
         sometimes

54. Which of the following is a research          54.
    tradition for understanding media
    audiences ?
                                                        (A)
    (A) Political economy
                                                        (B)
    (B) Reception analysis
    (C) Media exposure                                  (C)

    (D) Semiotics                                       (D)

55. Which of the following is not a               55.
    devcom theoretical framework ?

    (A) Diffusion
                                                        (A)
    (B) Media advocacy
                                                        (B)
    (C) Dependency                                      (C)
    (D) Imperialism                                     (D)

                                             18
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 19 of 32
Page 19 of 32
Text of page 19
SEP - 19221/II—A

56. Which is the display font that is not         56.
    suitable for a body copy of a
    newspaper ?
                                                        (A)
     (A) Georgia
                                                        (B)
     (B) Times New Roman
     (C) Arial                                          (C)

     (D) Sans serif                                     (D)

57. What is a universal practice among            57.
    news organisations when it comes to
    covering rape cases ?
                                                        (A)
     (A) Withhold the name of the
         victim and suspect
                                                        (B)
     (B) Publish name of the victim and
         suspect
                                                        (C)
     (C) Publish name of the victim but
         withhold name of the suspect
     (D) Withhold name of the victim but                (D)
         publish name of the suspect
58. In a newspaper story, what is the             58.
    explanatory paragraph, also called
    as a ‘so what’ paragraph, that follows
    the introductory lead block and
    explains the significance of the story
    called ?                                            (A)

     (A) Nut graph                                      (B)
     (B) No bill
                                                        (C)
     (C) Open record
     (D) Body copy                                      (D)

                                             19                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 20 of 32
Page 20 of 32
Text of page 20
SEP - 19221/II—A

59. What does ICTDI stand for ?                59.
    (A) Information Communication                    (A)
        Technology Diffusion Index
    (B) Indian Citizen to Digital India              (B)
    (C) International Communication                  (C)
        to Developing India
    (D) Individual Credibility Digital               (D)
        Index
60. Who proposed the Awareness Trial           60.
    Reinforcement model ?
    (A) Andrew Ehrenberg                             (A)
    (B) David Ogilvy                                 (B)
    (C) Piyush Pandey                                (C)
    (D) Alyque Padamsee                              (D)
61. What is the name of ‘The father of         61.
    modern advertising’ who hailed from
    Britain ?
                                                     (A)
    (A) Thomas James Barratt
                                                     (B)
    (B) Thomas John Britton
                                                     (C)
    (C) Thomas John British
    (D) Thomas James Smith                           (D)

62. How would you measure audience             62.
    engagement as a PR person ?
    (A) Through social media likes and               (A)
        shares
    (B) Through campaign reports
                                                     (B)
    (C) Number of mails sent to your
        audience                                     (C)
    (D) Through key messages of your
                                                     (D)
        brand
                                          20
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 21 of 32
Page 21 of 32
Text of page 21
SEP - 19221/II—A
63. Which office of government of               63.
    Maharashtra looks after its public
    relations activities ?
    (A) Department of Public Relations                (A)
    (B) Directorate of Public Relations
                                                      (B)
    (C) Directorate    General    of
        Information and Broadcasting
                                                      (C)
    (D) Divisional       Office    for
        Information      and    Public                (D)
        Relations
64. According to ethics, the ‘truth’ of         64.
    something can be determined by the
    extent to which it agrees with our
    individual values and world views
    is called as :
    (A) Consensus theory                              (A)
    (B) Correspondence theory                         (B)
    (C) Coherence theory                              (C)
    (D) Instinctive theory                            (D)
65. Which of these can be taken as a            65.
    public relations exercise by
    Mahatma Gandhi ?
                                                      (A)
    (A) Jallianwallah Bagh Incident
    (B) Dandi March                                   (B)

    (C) Purna Swaraj                                  (C)
    (D) Train incident in South Africa                (D)
66. The current thinking of Corporate           66.
    Social Responsibility where
    organisations realise that they have
    societal responsibilities apart from
    economic profits is based on :
    (A) Ethical Model                                 (A)
    (B) Statist Model                                 (B)
    (C) Liberal Model                                 (C)
    (D) Stakeholder Model                             (D)

                                           21                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 22 of 32
Page 22 of 32
Text of page 22
SEP - 19221/II—A

67. Which of the following advertising           67.
    agencies created the famous
    character Amul Girl ?
                                                       (A)
    (A) Denstu Communication
                                                       (B)
    (B) Dacunha Communication
                                                       (C)
    (C) JWT India
                                                       (D)
    (D) Lowe Lintas

68. As of February 2019, what is the             68.         2019
    maximum retail price of a pay
    channel for a consumer according to
    the new regulations and tariff order
    of the TRAI ?                                      (A) ` 25
    (A) ` 25
                                                       (B) ` 19
    (B) ` 19
                                                       (C) ` 10
    (C) ` 10

    (D) ` 29                                           (D) ` 29

69. Which of the following is the closest        69.
    definition of Brand Image ?

    (A) It is the perception of customers
         about a brand                                 (A)

    (B) It is defined by the company                   (B)
         logo

    (C) It is the image that the                       (C)

         company wants others to believe

    (D) It is related to the geographical
         location                                      (D)

                                            22
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 23 of 32
Page 23 of 32
Text of page 23
SEP - 19221/II—A

70. A Public Relations manager should             70.
    not treat PR as :

    (A) A personal publicity platform                   (A)

    (B) A tool for effective skills in                  (B)
         tactics
                                                        (C)
    (C) An abvocate of public policy
                                                        (D)
    (D) A system to collect and convey
         feedback
71. Which of the following best describes         71.
    internal communications ?
    (A) Internal communications deal                    (A)
         with investors, client, customers
    (B) Internal     communications
                                                        (B)
        always flow from the top of the
         organisation down
    (C) Internal communications are                     (C)
         always carried out by e-mail and
         whatsapp                                       (D)
    (D) Internal communications keep
         Company employees informal
         about the company
72. Which of the following is the most            72.
    important function of the Creative
                                                        (A)
    Brief ?
    (A) To keep costs to a minimum                      (B)
    (B) To impress the management
    (C) To inspire the creative team to                 (C)
         come up with most effective
         communications
    (D) To foster better public relations               (D)

                                             23                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 24 of 32
Page 24 of 32
Text of page 24
SEP - 19221/II—A
73. A television advertisement showing             73.            45
     the safety features of the Mercedes
     Benz CLA 45 AMG would be best
                                                         (A)
     classified as which of the following ?
     (A) Pioneer advertising                             (B)

     (B) Product advertising                             (C)
     (C) Defensive advertising
                                                         (D)
     (D) Classified advertising
74. Which of the following is considered           74.
    the first step of strategic brand
    management process ?
                                                         (A)
    (A) Building brand mission
                                                         (B)
    (B) Building brand vision
    (C) Building brand image                             (C)
    (D) Building brand positioning                       (D)
75. In the context of Indian media what            75.
    does BCCC refer to ?
    (A) Self regulatory body for general                 (A)
         entertainment channels
    (B) Self regulatory body for news                    (B)
         channels
    (C) Quasi regulatory commission on                   (C)
         broadcasting code
    (D) Quasi judicial council on                        (D)
         broadcasting code of conduct
76. Projecting your company logo on a              76.
    screen behind the speaker on a stage
    or in front of the podium is important
    in :
    (A) Press Tour                                       (A)
    (B) Press kit                                        (B)
    (C) Press conference                                 (C)
    (D) Press release                                    (D)
                                              24
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 25 of 32
Page 25 of 32
Text of page 25
SEP - 19221/II—A
77. Which group below includes                  77.
    immediate and relevant publics that
    the PRO of an engineering college
    should address ?
    (A) Students, parents, shareholders,
                                                      (A)
        government officers
    (B) Parents, coaching classes,
        politicians                                   (B)
    (C) Students, parents, government                 (C)
        officers, industrial houses
    (D) Students, parents, celebrities,               (D)
        NGOs
78. The slogan ‘Jago Grahak Jago’               78.
    campaign was used in the promotion
    of which product/service ?
                                                      (A)
    (A) Tata Tea
                                                      (B)
    (B) Consumer protection
    (C) Consumer satisfaction                         (C)

    (D) Tourism                                       (D)
79. Pantaloon–the apparel marketer is           79.
    planning to launch a new product
    category of handbags with the
    existing brand name. Which brand
    development strategy is being
    implemented ?
                                                      (A)
    (A) Brand extension
    (B) Multibrand                                    (B)

    (C) Line extension                                (C)
    (D) Co-branding                                   (D)
80. Video transmission over the internet        80.
    that looks like delayed live casting
    is called :
    (A) Virtual video                                 (A)
    (B) Video shift                                   (B)
    (C) Podcasting in shifts                          (C)
    (D) Real-time-video                               (D)
                                           25                         [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 26 of 32
Page 26 of 32
Text of page 26
SEP - 19221/II—A
81. Which of the following regulator            81.
    controls multiple media in India ?
    (A) BARC                                          (A)
    (B) CBFC                                          (B)
    (C) TRAI                                          (C)
    (D) TAM                                           (D)
82. Which body of private television            82.
    broadcasters lays down ethics in
    news broadcasting ?
    (A) Indian Television Association                 (A)
    (B) Indian           Broadcasting
                                                      (B)
        Foundation
    (C) Indian Film and TV Producers                  (C)
        Council
    (D) News Broadcasters Association                 (D)
83. Which of these Acts was NOT                 83.
    repealed ?
    (A) Press and Registration of Books
        Act                                           (A)
    (B) Vernacular Press Act                          (B)
    (C) The Indian Press (Emergency)
                                                      (C)
        Powers Act
    (D) Indian Press Act                              (D)
84. Which of the following is true ?            84.
    (A) The Official Secrets Act can                  (A)
        override    the   Right   to
        Information Act
    (B) The RTI Act can override the                  (B)
        Official Secrets Act
    (C) There is no relation between                  (C)
        RTI and the Official Secrets Act
    (D) Journalists are exempted from                 (D)
        the provisions of the Official
        Secrets Act
                                           26
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 27 of 32
Page 27 of 32
Text of page 27
SEP - 19221/II—A
85. Which Wage Board for Journalists             85.         2011
    was accepted by the Government in
    November, 2011 ?
    (A) Manisana Wage Board                            (A)
    (B) Bachawat Wage Board                            (B)
    (C) Majithia Wage Board                            (C)
    (D) Palekar Wage Board                             (D)
86. What is the distance between the             86.
    nearest and farthest objects in focus
    while shooting, called ?
    (A) Deep focus                                     (A)
    (B) Equaliser                                      (B)
    (C) Depth of field                                 (C)
    (D) Digital zoom                                   (D)
87. When was television started in               87.
    India ?
                                                       (A)          1982
    (A) September, 1982
                                                       (B)     1975
    (B) March, 1975
                                                       (C)           1959
    (C) October, 1959
    (D) September, 1959                                (D)          1959

88. Which of the following English news          88.         2019
    channels had the highest viewership
    according to BARC in February
    2019 ?
                                                       (A)
    (A) DD India
    (B) Republic TV                                    (B)

    (C) Times Now                                      (C)
    (D) India Today Television                         (D)

                                            27                                       [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 28 of 32
Page 28 of 32
Text of page 28
SEP - 19221/II—A
89. Which out of the following channels          89.
    is not owned by Bennett Coleman
    and Co. Ltd. (Times Group) ?
    (A) Romedy Now                                     (A)
    (B) Zoom                                           (B)
    (C) CNBC TV 18                                     (C)         18
    (D) ET Now                                         (D)
90. What is the special effect where             90.
    ‘displaying the action as a series of
    still images flashed’ onto the screen
    at a variable rate called ?
                                                       (A)
    (A) Mosaic
                                                       (B)
    (B) Strobe
    (C) Mirror                                         (C)
    (D) Freeze frame                                   (D)
91. Following which case was section             91.
    66A of the Information Technology
    Act 2000 declared unconstitutional ?                     66
    (A) Shreya Singhal V. Union of                     (A)
        India
    (B) Nalsa V. Union of India                        (B)
    (C) Navtej Singh Johar V. Union of
        India                                          (C)
    (D) Courmon Cause V. Union of
        India                                          (D)
92. What is the Miller Test ?                    92.
                                                       (A)
    (A) The United States Supreme
        Court’s test for determining
        whether speech or expression is
        obscene
                                                       (B)
    (B) The test for determining if a
        report is defamatory
                                                       (C)
    (C) The UK Supreme Court’s test for
        determining if a report is fake
    (D) A test for determining copyright               (D)
        violations

                                            28
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 29 of 32
Page 29 of 32
Text of page 29
SEP - 19221/II—A
93. What percentage of the total cost of          93.
    print production is newsprint cost ?
     (A) 20-30 percent                                  (A) 20-30
     (B) 40-50 percent                                  (B) 40-50
     (C) 50-60 percent                                  (C) 50-60
     (D) 70-80 percent                                  (D) 70-80
94. What does LMO stand for with                  94.
    reference to Television distribution ?
     (A) Last Minute Offer                              (A)
     (B) Last Mile Operator                             (B)
     (C) Latest Monitor Operator                        (C)
     (D) Low Memory Online                              (D)
95. Which of the following regulatory             95.
    body is responsible for multiple
    media channels/sectors in India in
    terms of production-distribution
    consumption ?                                       (A)
     (A) BCCI
                                                        (B)
     (B) TRAI
                                                        (C)
     (C) GOI
                                                        (D)
     (D) TAM
96. When the image gradually turns to             96.
    or from black often signifying a
    break in time ? What is such a
    transition called ?
     (A) Dissolve                                       (A)
     (B) Jump cut                                       (B)
     (C) Fade                                           (C)
     (D) Parallel cut                                   (D)

                                             29                               [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 30 of 32
Page 30 of 32
Text of page 30
SEP - 19221/II—A
97. Which of the following is dealt with          97.                19(2)
    in the Article 19(2) of the
    Constitution of India ?
    (A) Right to freedom of speech and                  (A)
        expression                                      (B)
    (B) Reasonable Restrictions on                      (C)
        Right to freedom of speech and
        expression                                      (D)
    (C) Freedom of the Press                                  98   100
    (D) Net Neutrality
Directions (Q. Nos. 98 to 100) :
    A randomized experiment was done
    for a year by randomly assigning
    each participant either to walk for
    half an hour three times a week or
    to sit quietly reading a book for half
    an hour three times a week. The
    participants’ blood pressure was
    measured over the year. At the end
    of the year the change was
    compared for the two groups.
98. This is a randomized experiment               98.
    rather than an observational study
    because :
                                                        (A)
    (A) Blood pressure was measured at
        the beginning and end of the
        study                                           (B)
    (B) The two groups were compared
        at the end of the study
                                                        (C)
    (C) The participants were randomly
        assigned to either walk or read,
        rather than choosing their own
        activity
    (D) A random sample of participants                 (D)
        was used
                                             30
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 31 of 32
Page 31 of 32
Text of page 31
SEP - 19221/II—A
99. The two treatments in this study              99.
     were :
     (A) Walking for half an hour three
          times a week and reading a                     (A)
          book for half an hour three
          times a week
     (B) Having       blood     pressure
          measured at the beginning of
          the study and having blood                     (B)
          pressure measured at the end
          of the study
     (C) Walking or reading a book for
          half an hour three times a week                (C)
          and doing nothing
     (D) Walking or reading a book for
          half an hour three times a week                (D)
          and having blood pressure
          measured
100. If a statistically significant               100.
     difference in blood pressure change
     at the end of a year for the two
     activities was found, then :
     (A) It cannot be concluded that the
          difference in activity caused a                (A)
          difference in the change in
          blood pressure because in the
          course of a year there are lots
          of    possible    confounding
          variables
     (B) Whether or not the difference
          was caused by the difference in                (B)
          activity depends on the
          researcher
     (C) It cannot be concluded that the                 (C)
          difference in activity caused a
          difference in the change in
          blood pressure because of the
          way the study was done
     (D) It cannot be concluded that the                 (D)
          difference in activity caused a
          difference in the change in
          blood pressure because it might
          be the opposite that people with
          high blood pressure were more
          likely to read a book than to
          walk
                                             31                          [P.T.O.
MH SET 2021 question paper, 26 September 2021, Paper II, Journalism and Mass Communication, page 32 of 32
Page 32 of 32
Text of page 32
SEP - 19221/II—A

ROUGH WORK




    32
Page 1 of 32

Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.