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TS SET 2013: Paper III, Journalism

  • Paper code: 10
  • Language: Bilingual
  • 16 pages
TS SET 2013 question paper, TS SET 2013, Paper III, Journalism, page 1 of 16
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         SUBJECT CODE          SUBJECT              PAPER

                                                                                             A-10-03                                 JOURNALISM AND MASS COMMUNICATION                                                                      III
                                                                                                                                    HALL TICKET NUMBER                                                                    QUESTION BOOKLET
                                                                                                                                                                                                                              NUMBER

                                                                                                                                      OMR SHEET NUMBER



                                                                                            DURATION                                   MAXIMUM MARKS                          NUMBER OF PAGES                           NUMBER OF QUESTIONS
                                                                                     2 HOUR 30 MINUTES                                            150                                         16                                            75
                                                                               This is to certify that, the entries made in the above portion are correctly written and verified.



                                                                               Candidates Signature                                                                                                   Name and Signature of Invigilator
                                                                                                Instructions for the Candidates                                                                            A¿æýÅÆæÿ$¦ËMæü$ çÜ*^èþ¯èþË$
                                                                                1. Write your Hall Ticket Number in the space provided on the top                           1. D ç³#r ò³O ¿êVæü ÌZ CÐèþÓºyìþ¯èþ çÜ¦Ë ÌZ Ò$ çà̌ý sìýMðüsŒý ¯èþ ºÆæÿ$ Æ>Äæý$ yìþ.
                                                                                   of this page.
                                                                                                                                                                            2. D {ç³Ôèý² ç³{™èþÐèþ$$ yðþ¿ñýOI§æþ$ ºçßý$âñýO_eMæü {ç³Ôèý²Ë¯èþ$ MæüÍW E ¨.
                                                                                2. This paper consists of seventy five multiple-choice type of
                                                                                   questions.                                                                               3. ç³È„æü {´ëÆæÿ ¿æýÐèþ$$¯èþ D {ç³Ôé²ç³{™èþÐèþ$$ Ò$Mæü$ CÐèþÓºyæþ$™èþ$ ¨. Ððþ$$§æþsìý I§æþ$
                                                                                3. At the commencement of examination, the question booklet will          °Ñ$çÙÐèþ$$ËÌZ D {ç³Ôé²ç³{™èþÐèþ$$¯èþ$ ™ðþÇ_ Mìü §æþ ™ðþÍí³¯èþ A Ôé˯èþ$ ™èþç³µ°çÜÇV>
                                                                                   be given to you. In the first 5 minutes, you are requested to open     çÜÇ^èþ*çÜ$Mø yìþ.
                                                                                   the booklet and compulsorily examine it as below :                        (i) D {ç³Ôèý² ç³{™èþÐèþ$$¯èþ$ ^èþ*yæþyé°Mìü MæüÐèþƊÿõ³h A ^èþ$¯èþ E¯èþ² M>W™èþç³# ïÜË$¯èþ$
                                                                                     (i) To have access to the Question Booklet, tear off the paper                  _ ^èþ yìþ. íÜtMæüPƊÿ ïÜË$Ìôý° Ðèþ$ÇÄæý$$ C¨ÐèþÆæÿMóü ™ðþÇ_ E¯èþ² {ç³Ôé²ç³{™èþÐèþ$$¯èþ$
                                                                                         seal on the edge of this cover page. Do not accept a booklet               Ò$Ææÿ$ A XMæüÇ ^èþÐèþ§æþ$ª.
                                                                                         without sticker-seal and do not accept an open booklet.
                                                                                    (ii) Tally the number of pages and number of questions in              (ii) MæüÐèþÆæÿ$ õ³h ò³O Ðèþ$${¨ _¯èþ çÜÐèþ*^鯿ÿ {ç³M>Ææÿ D {ç³Ôèý²ç³{™èþÐèþ$$ÌZ° õ³iË
                                                                                         the booklet with the information printed on the cover                       çÜ Qůèþ$ Ðèþ$ÇÄæý$$ {ç³Ôèý²Ë çÜ Qůèþ$ çÜÇ^èþ*çÜ$Mø yìþ. õ³iË çÜ QÅMæü$
                                                                                         page. Faulty booklets due to pages/questions missing                        çÜ º «¨ _ V>± Ìôý§é çÜ*_ _¯èþ çÜ QÅÌZ {ç³Ôèý²Ë$ ÌôýMæü´ùÐèþ#r Ìôý§é °f{糆
                                                                                         or duplicate or not in serial order or any other                            M>Mæü´ùÐèþ#r Ìôý§é {ç³Ôèý²Ë$ {MæüÐèþ$ç³§æþ®†ÌZ ÌôýMæü´ùÐèþ#r Ìôý§é HÐðþO¯é ™óþyéË$ yæþ$r
                                                                                         discrepancy should be got replaced immediately by a                         Ðèþ sìý §øçÙç³NǙèþÐðþ$O¯èþ {ç³Ôèý² ç³{™é°² Ððþ r¯óþ Ððþ$$§æþsìý I§æþ$ °Ñ$ÚëÌZÏ ç³È„>
                                                                                         correct booklet from the invigilator within the period                     ç³ÆæÿÅÐóþ„æüMæü$°Mìü †ÇW C_aÐóþíÜ §é°Mìü º§æþ$Ë$V> çÜÇV>Y E¯èþ² {ç³Ôèý²ç³{™é°² ¡çÜ$Mø yìþ.
                                                                                         of 5 minutes. Afterwards, neither the Question Booklet
                                                                                         will be replaced nor any extra time will be given.
                                                                                                                                                                     ™èþ§æþ¯èþ ™èþÆæÿ {ç³Ôèý²ç³{™èþÐèþ$$ Ðèþ*Ææÿaºyæþ§æþ$ A§æþ¯èþç³# çÜÐèþ$Äæý$ CÐèþÓºyæþ§æþ$.
                                                                                    (iii) After this verification is over, the Test Booklet Number        (iii)      ò³O Ñ«§æþ V> çÜÇ^èþ*çÜ$Mö¯èþ² ™èþÆ>әèþ {ç³Ôé²ç³{™èþ çÜ Qůèþ$ OMR ç³{™èþÐèþ$$ ò³O
                                                                                          should be entered in the OMR Sheet and the OMR Sheet                       A§óþÑ«§æþ V> OMR ç³{™èþÐèþ$$ çÜ Qůèþ$ D {ç³Ôé²ç³{™èþÐèþ$$ ò³O °ÇªçÙtt çÜ¦Ë ÌZ Æ>Äæý$ÐèþÌñý¯èþ$.
                                                                                          Number should be entered on this Test Booklet.               4. {糆 {ç³Ôèý²Mæü$ ¯éË$Væü$ {糙éÅÐèþ*²Äæý$ {糆çܵ §æþ¯èþË$ (A), (B), (C) Ðèþ$ÇÄæý$$ (D)
                                                                                4. Each item has four alternative responses marked (A), (B), (C)          Ë$V> CÐèþÓºyézÆÿ$$. {糆{ç³Ôèý²Mæü$ çÜÆðÿO¯èþ {糆çܵ §æþ¯èþ¯èþ$ G¯èþ$²Mö° Mìü §æþ ™ðþÍí³¯èþ Ñ«§æþ V>
                                                                                   and (D). You have to darken the circle as indicated below on the       OMR ç³{™èþÐèþ$$ÌZ {糆 {ç³Ôé² çÜ QÅMæü$ CÐèþÓºyìþ¯èþ ¯éË$Væü$ Ðèþ–™é¢ÌZÏ çÜÆðÿO¯èþ
                                                                                   correct response against each item.                                    {糆çܵ §æþ¯èþ¯èþ$ çÜ*_ ^óþ Ðèþ–™é¢°² »ê̌ý ´ëÆÿ$$ sŒý ò³¯Œþ™ø Mìü §æþ ™ðþÍí³¯èþ Ñ«§æþ V>
                                                                                   Example : A             B      C      D                                ç³NÇ ^éÍ.
                                                                                   where (C) is the correct response.                                     E§éçßýÆæÿ×ý :                   A           B          C        D
                                                                                5. Your responses to the items are to be indicated in theOMR Answer       (C) çÜÆðÿO¯èþ {糆çܵ §æþ¯èþ AÆÿ$$™óþ
                                                                                   Sheet given to you. If you mark at any place other than in the 5. {ç³Ôèý²ËMæü$ {糆çܵ §æþ¯èþ˯èþ$ D {ç³Ôèý²ç³{™èþÐèþ$$™ø CÐèþÓºyìþ¯èþ OMR ç³{™èþÐèþ$$ ò³O¯èþ
                                                                                   circle in the Answer Sheet, it will not be evaluated.                  CÐèþÓºyìþ¯èþ Ðèþ–™é¢ÌZϯóþ ç³NÇ _ Væü$Ç¢ ^éÍ. AÌêM>Mæü çÜÐèþ*«§é¯èþ ç³{™èþ ò³O ÐóþÆöMæü ^ør
                                                                                6. Read instructions given inside carefully.                              Væü$Ç¢õÜ¢ Ò$ {糆çܵ §æþ¯èþ Ðèþ$*ÌêÅ Mæü¯èþ ^óþÄæý$ºyæþ§æþ$.
                                                                                7. Rough Work is to be done in the end of this booklet.                6. {ç³Ôèý² ç³{™èþÐèþ$$ ÌZç³Ë C_a¯èþ çÜ*^èþ¯èþ˯èþ$ gê{Væü™èþ¢V> ^èþ§æþÐèþ yìþ.
                                                                                8. If you write your name or put any mark on any part of the OMR
                                                                                   Answer Sheet, except for the space allotted for the relevant 7. _™èþ$¢ç³°° {ç³Ôèý²ç³{™èþÐèþ$$ _ÐèþÆæÿ C_a¯èþ RêäçܦËÐèþ$$ÌZ ^óþÄæý*Í.
                                                                                   entries, which may disclose your identity, you will render yourself 8. OMR ç³{™èþÐèþ$$ ò³O °È~™èþ çÜ¦Ë ÌZ çÜ*_ ^èþÐèþËíܯèþ ÑÐèþÆ>Ë$ ™èþí³µ _ C™èþÆæÿ çÜ¦Ë ÌZ
                                                                                   liable to disqualification.                                            Ò$ Væü$Ç¢ ç³#¯èþ$ ™ðþÍõ³ Ñ«§æþ V> Ò$ õ³Ææÿ$ Æ>Äæý$yæþ V>± Ìôý§é C™èþÆæÿ _à²Ë¯èþ$ ò³rtyæþ
                                                                                9. The candidate must handover the OMR Answer Sheet to the                V>± ^óþíܯèþrÏÆÿ$$™óþ Ò$ A¯èþÆæÿá™èþMæü$ Ò$Æóÿ »ê«§æþ$ÅËÐèþ#™éÆæÿ$.
                                                                                   invigilators at the end of the examination compulsorily and 9. ç³È„æü ç³NÆæÿ¢Æÿ$$¯èþ ™èþÆ>әèþ Ò$ OMR ç³{™é°² ™èþç³µ°çÜÇV> ç³È„æü ç³ÆæÿÅÐóþ„æüMæü$yìþMìü CÐéÓÍ.
                                                                                   must not carry it with you outside the Examination Hall. The           Ðésìý° ç³È„æü Væü¨ ºÄæý$rMæü$ ¡çÜ$Mæü$ÐðþâæýÏMæü*yæþ§æþ$. ç³È„æü ç³NÆæÿ¢Æÿ$$¯èþ ™èþÆæÿ$Ðé™èþ A¿æýÅÆæÿ$¦Ë$
                                                                                   candidate is allowed to take away the carbon copy of OMR               {ç³Ôèý² ç³{™é°², OMR ç³{™èþ Äñý$$MæüP M>Ææÿ¾¯Œþ M>ï³° ¡çÜ$Mæü$ÐðþâæýÏÐèþ^èþ$a.
                                                                                   Sheet and used Question paper booklet at the end of the
                                                                                   examination.                                                       10. ±Í/¯èþËÏ Ææÿ Væü$ »ê̌ý ´ëÆÿ$$ sŒý ò³¯Œþ Ðèþ*{™èþÐóþ$ Eç³Äñý*W ^éÍ.
                                                                               10. Use only Blue/Black Ball point pen.                                11. ÌêVæüÇ£æþЌþ$ sôýº$̌ýÞ, M>ÅÍMæü$ÅÌôýrƊÿË$, GË[M>t°MŠü ç³ÇMæüÆ>Ë$ Ððþ$$§æþËVæü$¯èþÑ ç³È„æüVæü¨ÌZ
                                                                               11. Use of any calculator or log table etc., is prohibited.                Eç³Äñý*W ^èþyæþ °õÙ«§æþ .
                                                                               12. There is no negative marks for incorrect answers.                  12. ™èþ糚 çÜÐèþ*«§é¯éËMæü$ Ðèþ*Ææÿ$PË ™èþWY ç³# Ìôý§æþ$.
                   III                       1                     A-10-03
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III           2             A-10-03
TS SET 2013 question paper, TS SET 2013, Paper III, Journalism, page 3 of 16
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*A1003*
                     JOURNALISM AND MASS COMMUNICATION
                                         Paper – III

 1. Which Section in Indian Penal Code deals       5. The process by which an increasing
    with sedition case ?                               proportion of the population of a given area
                                                       live in towns and cities are called as
    (A) Section 120 A
                                                       (A) Modernization
    (B) Section 124 A                                  (B) Urbanization

   (C) Section 153 B                                   (C) Westernization
                                                       (D) Colonization
   (D) Section 295
                                                   6. Identify the performance not related to
 2. Which of the following news channels has
                                                       puppetry
    an Ombudsman ?                                     (A) Sakhi Kundhei – Orissa

    (A) Doordarshan        (B) ETV                     (B) Togalu Comba atta – Karnataka
                                                       (C) Thohu Bommalatta – AP
   (C) HMTV                (D) TV9
                                                       (D) Pawada – Maharashtra
 3. One of the following is not a folk
                                                   7. The first country that introduced
    performance                                        digitalization of television services
    (A) Navrathri                                      (A) USA
    (B) Nautanki                                       (B) France
   (C) Dhashartan                                      (C) UK

   (D) Yakshagana                                      (D) Germany

                                                   8. One of the following public service
 4. R.S.S. stands for
                                                       broadcasters is facing financial crisis
    (A) Really Simple Syndication
                                                       (A) VOA
    (B) Reality Sector Stories
                                                       (B) BBC
   (C) Random Sampling System                          (C) Doordarshan
   (D) Random Selection Store                          (D) Al-Jazeera

III                                           3                                          A-10-03
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 9. Identify the members of Committee in paid        13. One of the following is not associated with
    news appointed by Press Council of India.
                                                         cultural theory.
        I. K.Sreenivas Reddy
                                                         (A) L.Althusser
        II. Paranjoy Guha Thakurty
                                                         (B) R.Barthes
     III. P.Sainath
                                                         (C) L.Festinger
    IV. Kuldip Nayyar
                                                         (D) J.Habermas
    (A) I, IV
    (B) I, II                                        14. The appearance of people or objects being
    (C) III, IV
                                                         suspended or moving slowly in mid air
    (D) II, IV
                                                         with the camera tracking them to give
10. Name the Judge who ruled that the air                different visual perspectives in a film is
    waves are public property.
                                                         called as
    (A) Justice Markhandeya Katju
                                                         (A) Morphing
    (B) Justice J.S. Verma
    (C) Justice K.G.Balakrishnan                         (B) Pixar
    (D) Justice B.P. Jeevan Reddy                        (C) Bullet time

11. One of these films is the odd man out. Can           (D) CGI
    you identify it ?
                                                     15. The objectification of self knowledge for
    (A) RA 1
    (B) Eega                                             communicative purposes made up of ones

    (C) Krish                                            by means of which others make sense of
    (D) Chota Bheem                                      the performance of self that includes visual,

12. Identify the contemporary film maker from            behavioural and communicative attributes
    the list below                                       (A) Icon
    (A) A.Hitchcock
                                                         (B) Image
    (B) S.Eisenstein
                                                         (C) Stereotype
    (C) M.Scorcese
    (D) V.Desica                                         (D) Symbol

III                                             4                                          A-10-03
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16. The News Broadcasters Association in               20. Harmony of complementary colours is
    2009 issued a fresh set of guidelines for              based on
    self regulation. One of the following is not           (A) Contrasting colours
    part of it.                                            (B) Active colours
    (A) Accuracy                                          (C) Pastel colours

    (B) Privacy                                           (D) Dominant colours

    (C) Salary
                                                       21. The shot size, camera angle, lighting and
    (D) Decency                                            editing all influence meaning in

17. The term ‘cinema verite’ in films literally            (A) Post modernism

    means                                                  (B) Structuralism
                                                          (C) Realism
    (A) Director’s take
                                                          (D) Formalism
    (B) Cinema truth
    (C) Director as author                             22. More studies have shown that television
    (D) Virtual cinema                                     viewing has decreased because people
                                                           are
18. Identify the editor of the Hindustan Times
                                                           (A) Not interested to watch television
    who resigned on the change of plagiarism ?
                                                                 programs
    (A) M.J. Akbar
                                                           (B) Spending more time online
    (B) H.K. Dua
                                                          (C) No time to watch television programs
    (C) V.N. Narayan
                                                          (D) There is no good programs are
    (D) Karan Thapar                                             telecasting in television

19. One of the following is not a metaphor for         23. The term ‘polysemy’ in communication is
    the mediating role of mass media.                      associated with
    (A) WINDOW                                             (A) structure
    (B) SIGNPOST                                           (B) meaning
    (C) FORUM                                             (C) voice control
    (D) FRAME                                             (D) filters

III                                               5                                          A-10-03
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24. Who is the Reader’s Editor of The Hindu        28. Identify a popular theory in international
                                                       communication.
    Newspaper ?
                                                       (A) Hegemony
    (A) N. Ram
                                                       (B) Two step flow
    (B) G. Kasthuri                                    (C) Democratic participant
    (C) A.S. Panner Selvam                             (D) Spiral of silence
    (D) N. Ravi
                                                   29. Corporate advertising concentrates on

25. One of the following is not a rule that            (A) Organisational personality
                                                       (B) Brand personality
    should be followed while recording in a
                                                       (C) Product personality
    sound studio.
                                                       (D) Recruitment
    (A) Place mic not too close to the mouth
                                                   30. One of the following concepts does not
    (B) Monitor volume controls
                                                       belong to the list
    (C) Wear headphones to hear problems
                                                       (A) Framing
    (D) Start recording with room tone                 (B) Priming
                                                       (C) Agenda setting
26. One of these is not a function of a news
                                                       (D) Dumbing down
    agency.
                                                   31. The minimal amount of light that allows the
    (A) Publishing its own newspapers
                                                       camera to see the subject is called as
    (B) Provide photographs
                                                       (A) Back light
    (C) Provide factual reports                        (B) Base light
    (D) Give comments and opinions                     (C) Reflected light
                                                       (D) Flood light
27. ‘Monochronic time’ concept is used in
                                                   32. What is soft news ?
    (A) Television communication
                                                       (A) News based on opinions, not facts
    (B) Intercultural communication
                                                       (B) News entertaining or interesting
    (C) Interpersonal communication                    (C) News circulated in internet
    (D) Political communication                        (D) Advice column

III                                           6                                         A-10-03
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33. Majid Teheranian is a popular                    38. Advocacy journalism is about
    communication scholar from                           (A) use of journalism for a social work
    (A) America
                                                         (B) writing about legal issues
    (B) Afghanistan
                                                        (C) writing news objectively
    (C) Iran
    (D) Pakistan                                        (D) writing about advocates

34. Reasoning in research that generalizes a         39. Name the philosopher who said, “Freewill
    finding from specifies to general is                 will operate in market place of ideas and
    (A) Inductive
                                                         human beings will choose what is
    (B) Deductive
                                                         needed” ?
    (C) Surreal
    (D) Holistic                                         (A) J.S. Mill
                                                         (B) Plato
35. Television rating points research is
                                                        (C) Lenin
    conducted by
    (A) MARG              (B) Nielsen                   (D) Marcuse
    (C) Gallupp           (D) ORG
                                                     40. Replace a specific color with another
36. Verbal communication process is                      image source in studio product’s is called
    (A) Discontinuous                                    as
    (B) Changeable
                                                         (A) Chroma Key
    (C) Rigid
                                                         (B) Inter Com
    (D) Transcient
                                                        (C) Sit Com
37. Essentially Marxian, ____________ is a
                                                        (D) Boom Pole
    theoretical concept, the practice of
    reproducing social relations of inequality       41. Which type of software can translate
    within the sphere of signification and
                                                         scanned text into editable text ?
    discourse.
    (A) Ideology                                         (A) database

    (B) Icon                                             (B) optical character recognition
    (C) Symbolism                                       (C) spread sheet
    (D) Mass culture
                                                        (D) computer-aided drafting

III                                             7                                           A-10-03
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42. The terms base structure, super structure        46. Identify the correct sequence of
    and collective consciousness are part of             committees that were appointed by the
    _______ theory.                                      Central Government.

    (A) authoritarian                                      I. Committee on problems of small
    (B) effects                                               newspapers
    (C) critical
                                                          II. Committee on Tehalka
    (D) psychological
                                                          III. Committee on news agencies
43. One of the following films was not made
                                                         IV. Fact-finding committee on newspaper
    by Satyajit Ray.
                                                              economics
    (A) Aparajito
                                                         (A) I, III, II, IV
    (B) Ganasatru
                                                         (B) IV, II, III, I
    (C) Apur Sansar
                                                         (C) I, IV, III, II
    (D) Ankur
                                                         (D) II, III, IV, I

44. Which are the three colours used in video
                                                     47. Identify the sequence of the writing
    processing ?
                                                         process of a news story.
    (A) Red, Black and Yellow
                                                           I. Construct
    (B) Black, Yellow and Green

    (C) Green, Red and Black                              II. Correct

    (D) Red, Green and Blue                               III. Conceive

45. Source of information is not attributed in           IV. Collect

    (A) News story                                       (A) II, I, III, IV

    (B) Feature                                          (B) III, II, I, IV

    (C) Interview                                        (C) I, II, III, IV

    (D) Backgrounder                                     (D) III, IV, I, II


III                                             8                                          A-10-03
TS SET 2013 question paper, TS SET 2013, Paper III, Journalism, page 9 of 16
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48. Identify the sequence for interviewing a         51. Assertion (A) : The internet is a useful
    person.                                              tool for Indian students as information
        I. Gathering details                             access allows them to prepare for
        II. Ask follow up questions                      examinations without going to libraries.
     III. Ice breakers
                                                         Reason (R) : Knowledge gain cannot be
     IV. Verify                                          done without referring to books as the
    (A) I, III, II, IV
                                                         books are repository of age-old
    (B) III, II, I, IV
                                                         knowledge.
    (C) II, I, IV, III
    (D) III, I, II, IV                                   (A) Both (A) and (R) are true
                                                         (B) Both (A) and (R) are true, but (R) is
49. Identify the correct sequence of Acts in a
                                                             not the correct explanation of (A)
    chronological order.
                                                         (C) (A) is true, but (R) is false
        I. Press Council of India Act
                                                         (D) (A) is false, but (R) is true
        II. Official Secrets Act
     III. Right to Information Act                   52. Assertion (A) : The proliferation of
                                                         television channel discussions in India
     IV. Working Journalists (conditions of
         service) and Miscelleneous                      has resulted in labelling the political
         Provisions Act                                  orientation of public debate on important
    (A) II, I, III, IV                                   issues like women security, freedom of
    (B) IV, II, I, III                                   speech and so on.
    (C) II, IV, I, III
    (D) II, I, IV, III                                   Reason (R) : The public’s rights to know
                                                         the neutral opinion on important issues is
50. Find out the correct sequence of
                                                         a cry in the wilderness, and the people
    experiments in development journalism.
                                                         have no option to stop the titled public
    (A) Udayavani-Menefee-The Hindustan
        Times-Gramyavani                                 debate.
    (B) Menefee-Hindustan Times-                         (A) Both (A) and (R) are true
        Udayavani-Gramyavani                             (B) Both (A) and (R) are true, but (R) is
    (C) Hindustan Times-Udayavani-                           not the correct explanation of (A)
        Menefee-Gramyavani
                                                         (C) (A) is true, but (R) is false
    (D) Gramyavani-Hindustan Times-
        Udayavani-Menefee                                (D) (A) is false, but (R) is true

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53. Assertion (A) : News is the central                55. Assertion (A) : Indian films depict
    ingredient of the newspaper, the core                  violence excessively to attract the
    activity of the large part of journalistic             fragmented audience owing to the
    occupation that gives a special status in
                                                           emergence of new media.
    society allowing expression of opinion in
    the name of public good.                               Reason (R) : Heroism in India is
                                                           considered as the protogonists forte in the
    Reason (R) : The events that have made
    news in the past, as in the present, are               films. He must exhibit his valour by

    actually the expected things such as                   indulging in violent Acts, in order to attract
    incidents and accidents that the public is             audience.
    prepared for, one fears and one hopes for              (A) Both (A) and (R) are true
    that make news.                                        (B) Both (A) and (R) are true, but (R) is
    (A) Both (A) and (R) are true and (R) is
                                                               not the correct explanation of (A)
        the correct explanation of (A)
                                                           (C) (A) is true, but (R) is false
    (B) Both (A) and (R) are true but (R) is
                                                           (D) (A) is false, but (R) is true
        not the correct explanation of (A)
   (C) (A) is true but (R) is false                    56. Assertion (A) : Political communication
   (D) (A) is false but (R) is true
                                                           in India is increasingly undergoing a

54. Assertion (A) : Big companies set up                   change with the advent of new media and
    departments of corporate communications                also the entry of young men into politics.
    that ignore professional values and ethics.
                                                           Reason (R) : Despite the changes in
    Reason (R) : Corporate image is                        political communication, the voters’
    important for companies and the duty of                behaviour is not changing in consonance
    corporate communications is to safeguard
                                                           with the rapid flow of information.
    the company.
                                                           (A) Both (A) and (R) are true
    (A) Both (A) and (R) are true
                                                           (B) Both (A) and (R) are true, but (R) is
    (B) Both (A) and (R) are true, but (R) is
        not the correct explanation of (A)                     not the correct explanation of (A)

   (C) (A) is true, but (R) is false                       (C) (A) is true, but (R) is false

   (D) (A) is false, but (R) is true                       (D) (A) is false, but (R) is true

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57. Assertion (A) : Most development models            59. Assertion (A) : Lack of control in the news
    that have been used in India are emulated              rooms of television channels is making the
    from the western countries, and therefore              selection of news irresponsible and
    they are highly irrelevant for our country.            irrelevant to the society, and thus news
                                                           contents are trivial and sensational.
    Reason (R) : Some development models
                                                           Reason (R) : Since qualified editors do
    are useful to our country, and yet they are
                                                           not join television news channels, it is a
    badly implemented owing to indifferent
                                                           boon to the TV Journalists as they can
    attitude of the implementing agencies.
                                                           report news as they like.
    (A) Both (A) and (R) are true
                                                           (A) Both (A) and (R) are true
    (B) Both (A) and (R) are true, but (R) is
                                                           (B) Both (A) and (R) are true, but (R) is
        not the correct explanation of (A)
                                                               not the correct explanation of (A)
   (C) (A) is true, but (R) is false
                                                           (C) (A) is true, but (R) is false
   (D) (A) is false, but (R) is true
                                                           (D) (A) is false, but (R) is true

58. Assertion (A) : Media ethics is a subject
                                                       60. Assertion (A) : Form is more important
    of controversy as the definition of ethics
                                                           than content in the media, and hence
    varies from one individual to another
                                                           newspapers lay emphasis on photographs
    owing to personal perspectives.
                                                           of glamorous women.
    Reason (R) : Some media personnel do
                                                           Reason (R) : Since market-driven
    not follow ethics as they tend interpret               Journalism is the trend now-a-days, it is
    ethical issues based on their personal                 not unethical for newspapers to emphasize
    views.                                                 on photographs, instead of relevant news.
    (A) Both (A) and (R) are true                          (A) Both (A) and (R) are true
    (B) Both (A) and (R) are true, but (R) is              (B) Both (A) and (R) are true, but (R) is
        not the correct explanation of (A)                     not the correct explanation of (A)
   (C) (A) is true, but (R) is false                       (C) (A) is true, but (R) is false
   (D) (A) is false, but (R) is true                       (D) (A) is false, but (R) is true

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61. Match the List – I with List – II                   63. Match List – I with List – II to identify the
                                                            colour philosophy to be followed in
             List – I               List – II
                                                            general.
        I. Wilbur Schramm        1. Rich media,
                                    poor                             List – I             List – II
                                    democracy
                                                              I. Warm colours        1. Graphics
        II. Marshall McLuhan 2. High culture,
                                low culture                  II. Cool colours        2. Backgrounds

     III. John Fiske             3. Hot media,               III. Memory colours 3. Highlight areas
                                    cold media              IV. Colour rules         4. Photography
    IV. Robert .W.               4. Big media,                   I        II       III         IV
        McChesmey                   little media            (A) 3         2        1            4
    Codes :                                                 (B) 4         2        3            1
        I         II       III          IV                  (C) 2         3        4            1
    (A) 3         4        1             2                  (D) 1         4        3            2
    (B) 4         3        2             1
    (C) 3         4        2             1              64. Match List – I with List – II
    (D) 1         2        3             4
                                                                     List – I               List – II
62. Match the List – I with List – II                        I. The pen as               1. S.Nihal Singh
             List – I            List – II                      my sword
        I. Transmission      1. Hold                        II. The romance              2. Vinod Mehta
           Model                attention
                                                                 of the newspaper
     II. Ritual model        2. Critical
                                perspective                 III. Ink in my blood         3. M. Chalapathi
                                                                                            Rao
    III. Publicity model     3. Linear
                                sequence                   IV. Luknow boy                4. K. Rama Rao
    IV. Reception model 4. Satisfaction of
                                                            Code :
                           sender
                                                                 I        II       III         IV
        I     II       III      IV
    (A) 2     4        1         3                          (A) 4         3        1            2
    (B) 3     2        4         1                          (B) 3         1        2            4
    (C) 3     4        1         2                          (C) 1         4        3            2
    (D) 1         2         3           4                   (D) 2         3        4            1

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65. Match the List – I with List – II :                  67. Match List – I with List – II

           List – I                   List – II                  List – I                    List – II
          Sector                      FDI Limit
                                                               I. Red                     1. Antisocial
     I. News and current 1. 49 per cent
        affairs (print media)                                 II. Blue                    2. Assertive
    II. Non- news and        2. 100 per cent
                                                              III. Purple                 3. Calm
        non- current affairs
        (print media)                                        IV. White                    4. Obedience
    III. Cable network            3. 74 per cent
                                                                  I         II      III          IV
   IV. Publication of       4. 26 per cent
       technical/scientific                                  (A) 1          2       3             4
       magazines/journals                                    (B) 2          4       3             1
    Code :                                                   (C) 1          3       2             4
        I         II        III         IV
                                                             (D) 2          3       1             4
    (A) 3         1         4            2
    (B) 4         3         4            2
                                                         68. Match List – I with List – II
    (C) 2         1         3            4
    (D) 1         4         2            3                        List – I                   List – II

66. Match the following List – I with List – II                  Website                     Founders
          List – I               List – II
                                                               I. Facebook       1. Jimmy Walls
     Communication type Approach

        I. Development               1. Grass                 II. Wikipedia      2. Pierre Omidiyar
           communication                roots
                                                              III. Flipkart      3. Mark Zuckerberg
        II. Development support 2. Horizontal
            communication                                    IV. Ebay            4. Sachin Bansal
     III. Participatory              3. Top down
                                                                                   and Binny Bansal
          communication
    IV. Empowerment                  4. Self                      I         II      III          IV
                                         reliance            (A) 3          1       4             2
        I         II        III         IV
                                                             (B) 2          1       3             4
    (A) 4         3         2            1
    (B) 3         1         2            4                   (C) 3          2       1             4
    (C) 3         2         1            4
                                                             (D) 4          3       2             1
    (D) 2         1         4           3

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69. Match List – I with List – II                         Read the passage below, and answer the
              List – I               List – II            questions that follow based on your
                                                          understanding of the passage :
        I. Mise en scene         1. Director
                                                          Interpretative frame work has been found
        II. Montage              2. Darkened room
                                                          to apply fairly widely and not only to foreign
     III. Anteur                 3. Shot inclusion        news. It tells us a certain amount about
    IV. Camera obscure 4. Piecing together                the kind of event that will tend to be
                                                          reported and, by implication, about what
          I         II     III          IV                will be neglected. Thus it is predictive of a
                                                          pattern of one general kind of news ‘bias’.
    (A) 1           3      2             4
                                                          News will tend not to deal with distant and
    (B) 3           4      1             2
                                                          politically unimportant nations, non-elite,
    (C) 2           3      4             1
                                                          ideas, institutions and structures, long-term
    (D) 4           2      1             3                undramatic processes or many kinds of
                                                          ‘good news’. The theory does not offer a
70. Match the following List – I with List – II
                                                          complete explanation of all regularities of
          List – I                List – II               news composition, however, and an
    a. Matrices and              1. Rotary Press          alternative, less psychological and more
                                                          structural approach to explanation has
         Magazine
                                                          been recommended by Rosengren, who
    b. Stereoplate               2. Gravure Press         argues that several features of news flows
    c. Photo type setting 3. Hot metal                    can be accounted for by political and
                                                          economic factors. He demonstrates that
                                    composing
                                                          flows of trade between countries are good
                                    machine
                                                          predictors of mutual news attention. The
    d. Doctor Blade              4. Cold                  same has been found to be true of
                                    composing             international treaty relationships. With
                                                          respect to domestic news, it is plausible
    Codes :
                                                          that the giving or withholding of news
    (A) b – 2        a–1   c–3         d–4
                                                          attention has as much to do with political
    (B) b – 2        d–4   a–1         c–3                and economic factors as with the news
    (C) d – 4        b–2   a–1         c–3                values of individual news selectors or the
    (D) b – 2        c–3   d–4         a–1                news value attached to events. The
                                                          question of news structure has often been

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    discussed in terms of bias, although we
                                                         73. ‘News flow’ is NOT determined by
    should not assume any deliberate
    tendency to mislead. Organisational                      (A) Institutional structure
    explanations or the influence of hidden
    cultural elements are to be preferred. In                (B) Flow of trade
    addition, since judgements of news values
    are often relative and based on a                        (C) International treaties
    journalistic ‘feel for the news’ at the
    particular moment, there with usually be                 (D) Economic factors
    strong elements of subjectivity. The
    standards of objectivity which are built into        74. ‘Feel for the news’ in this passage
    the news code are more likely to be
                                                             implies
    expressed in the manner of handling and
    reporting events than in the selection or
                                                             (A) Sentimental news
    the neutrality of presentation.

                                                             (B) Access to source
71. ‘Interpretative framework’ in this
     passage refers to
                                                             (C) Subjectivity of journalist
    (A) Foreign news

    (B) Selection of events reported                         (D) Organisation’s decision

    (C) Interpretative news
                                                         75. The theme of the passage explores
    (D) Start in news
                                                             (A) News bias
72. News will generally be selected on the
    basis of
                                                             (B) Objectivity
    (A) unimportant nations
                                                             (C) News values
    (B) non elites

    (C) good news                                            (D) None of the above
    (D) negativity
                                      ___________________

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        Space for Rough Work




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Source: Telangana State Eligibility Test. Question paper published by Telangana State Eligibility Test.