Which one of the following is not a level of strategies applicable to multiunit business ?
MH SET - 2018, SET Exam - 2018,
Answer: D
The one that is not a level of strategy is divisional level strategy.
Strategic management texts describe three levels of strategy in a multi-unit (multi-business) firm. Corporate strategy decides which businesses the firm should be in and how resources are shared among them. Business or SBU level strategy decides how each strategic business unit competes in its own market. Functional level strategy decides how marketing, finance, production and HR support the business strategy.
A division is simply the organisational form an SBU often takes, so its strategy is the SBU (business) level strategy, not a separate level.
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