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MH SET 2023: 26 March, Paper II, Journalism and Mass Communication

  • Date: 26 March 2023
  • Paper code: MAR-19223
  • Series: A
  • Language: Bilingual
  • 36 pages
MH SET 2023 question paper, 26 March 2023, Paper II, Journalism and Mass Communication, page 1 of 36
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Test Booklet Code & Serial No.
                                                                                                                      A
                       JOURNALISM & MASS COMMUNICATION
Signature and Name of Invigilator                                                          Seat No.
1. (Signature) .........................................
                                                                                                            (In figures as in Admit Card)
      (Name) ................................................
                                                                             Seat No. ..............................................................
2. (Signature) .........................................                                               (In words)
      (Name) ................................................                 OMR Sheet No.
MAR - 19223                                                                                         (To be filled by the Candidate)
Time Allowed : 2 Hours]                                                                                 [Maximum Marks : 200
Number of Pages in this Booklet : 36                                                     Number of Questions in this Booklet : 100
                      Instructions for the Candidates
1.         Write your Seat No. and OMR Sheet No. in the space provided              1.
           on the top of this page.
2.         This paper consists of 100 objective type questions. Each question
           will carry two marks. All questions of Paper II will be compulsory.      2.
3.         At the commencement of examination, the question booklet
           will be given to the student. In the first 5 minutes, you are            3.
           requested to open the booklet and compulsorily examine it as
           follows :
           (i)      To have access to the Question Booklet, tear off the
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                    should be entered on this Test Booklet.
4.         Each question has four alternative responses marked (A), (B),
           (C) and (D). You have to darken the circle as indicated below on         4.                      (A), (B), (C)    (D)
           the correct response against each item.
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                              A        B                 D                                            (C)
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           Sheet given inside the Booklet only. If you mark at any place
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9.         You have to return original OMR Sheet to the invigilator at the
           end of the examination compulsorily and must not carry it with           9.
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10.        Use only Blue/Black Ball point pen.
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MAR - 19223/II—A
               Journalism & Mass Communication
                                     Paper II


                                                      II
Time Allowed : 120 Minutes]                          [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
       carrying Two (2) marks. Attempt All questions.
                              (100)                                           (2)


1.   In writing news stories words like          1.
     ‘meanwhile, therefore, also, but’ are
     used as :
                                                       (A)
     (A) Paragraph breakers
                                                       (B)
     (B) Body copy
     (C) Themes                                        (C)

     (D) Transitions                                   (D)
2.   How are ‘Hard News’ and ‘Soft News’         2.
     different ?
     (A) Hard news is about convoluted
         topics and soft news is about                 (A)
         things like entertainment
     (B) Hard news is about serious                    (B)
         topics and recent events and soft
         news is about human interest
         stories
     (C) Hard news stories are longer                  (C)
         than soft news stories
     (D) Hard news stories have complex
         grammar, soft news stories are                (D)
         simple to understand
                                             3                            [P.T.O.
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3.   What is the term used when a line            3.
     of text that belongs to a paragraph
     moves over to the next page while
     typing in MS Word ?

     (A) Orphan Control                                (A)

     (B) Widow Control                                 (B)

     (C) Space bar                                     (C)

     (D) Jab                                           (D)

4.   A news story with a central theme            4.
     ‘Adopted daughter meets her biological
     parents after 30 years’ is primarily
     based on which news value ?

     (A) Proximity                                     (A)

     (B) Conflict                                      (B)

     (C) Human interest                                (C)

     (D) Impact                                        (D)

5.   Who among the following was never            5.
     the chief editor of the Marathi
     newspaper ‘Loksatta’ ?
                                                       (A)
     (A) Madhav Gadkari
                                                       (B)
     (B) Govind Talwalkar

     (C) Arun Tikekar                                  (C)

     (D) Kumar Ketkar                                  (D)

                                              4
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6.   What is the percentage of revenues       6.
     that FM stations need to pay as
     royalty as decided by Copyright
     Board ?

     (A) 7 Percent                                 (A)

     (B) 2 Percent                                 (B)

     (C) 5 Percent                                 (C)

     (D) 1.5 Percent                               (D)

7.   Which company harvested personal         7.
     data from Facebook users for US
     Senator Ted Cruz ?

     (A) Oxford Data                               (A)
     (B) Cambridge Analytica                       (B)
     (C) Twitter                                   (C)
     (D) Golden Dawn                               (D)
8.   An unidentified suspect accused of       8.
     shooting a police officer who
     responded to a New Delhi burglary
     was charged with attempted murder
     on Saturday police said.

     What kind of a lead is this ?

     (A) Buried lead                               (A)

     (B) Summary lead                              (B)

     (C) Clutter lead                              (C)

     (D) Staccato lead                             (D)
                                          5                        [P.T.O.
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12. Which American newspaper ran a             12.
    column on ‘‘What was Fake’’ from
    May 2014 to December 2015 ?
    (A) The New York Times                           (A)

    (B) The New Yorker                               (B)

    (C) The Washington Post                          (C)

    (D) The Guardian                                 (D)

13. What does the term ‘‘Culture Shock’’       13.
    was first popularized by Oberg
    (1960) refer to ?
    (A) When a person travels to                     (A)
        countries of same language and
         culture
    (B) Describe the feelings of
                                                     (B)
        disorientation and anxiety that
         people experience when they
         move to a foreign country
    (C) Those who are not accustomed                 (C)
         to travel within the country
                                                     (D)
    (D) Travellers who do not like food
        and culture of their own country
14. Which one of these newspaper sizes         14.
    is very close to A3 size paper ?
    (A) Broadsheet                                   (A)
    (B) Tabloid                                      (B)
    (C) Berliner                                     (C)

    (D) Letter                                       (D)

                                           7                         [P.T.O.
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15. Which newspaper published the             15.
    ‘‘Shata Patre’ (Hundred Letters) of
    Lokhitwadi for the first time ?
                                                    (A)
    (A) Darpan
                                                    (B)
    (B) Dnyan Prakash
    (C) Prabhakar                                   (C)

    (D) Kesari                                      (D)

16. What does not constitute violation        16.
    under the Drugs and Magic
    Remedies/Objectionable Adverti-
    sement Act, 1954 ?
    (A) Any ad that claims weight loss              (A)
        and    slimming      through
        medication
                                                    (B)
    (B) Any ad that claims increase in
        height
                                                    (C)
    (C) Any ad that claims health by
        wearing pendant
    (D) Any ad that makes claims                    (D)
        through endorsement by a
        doctor
17. What is the full form of PRSI ?           17.
    (A) Public Relations Society of
        India                                       (A)
    (B) Public Relations       Society
        International                               (B)

    (C) Public Relations and Social
        Interaction                                 (C)

    (D) Public Relations Standards
        Indicator                                   (D)

                                          8
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18. The communication between two or          18.
    three subordinates or between

    managers in an organisation is

    called as :
                                                    (A)
    (A) Upward communication
                                                    (B)
    (B) Downward communication

    (C) Sideway communication                       (C)

    (D) Diagonal communication                      (D)

19. Which of the following is not a           19.
    function of an advertising agency ?

    (A) Advertising Budget                          (A)

    (B) Research Function                           (B)

    (C) Media Selection                             (C)

    (D) Development Communication                   (D)

20. Which of the following is not an          20.
    advertising agency ?

    (A) DDB-Mudra Communication                     (A)

    (B) PRCI                                        (B)

    (C) McCann-Erickson India Ltd.
                                                    (C)
    (D) Ogilvy and Mather
                                                    (D)
                                          9                         [P.T.O.
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21. Which group of words contains a
                                                21.
    word that is not related to a public
    relations function ?

    (A) Image, reputation, publicity,
        public                                        (A)
    (B) Reputation, media, information,
        crisis                                        (B)
    (C) Crisis, communication, press,
        publicity                                     (C)

    (D) Positive, media, publicity,
        marketing                                     (D)

22. Which company can be an example             22.
    of failure of PR strategy in the car
    segment on the issue of auto pilot ?

    (A) Hyundai                                       (A)

    (B) Maruti                                        (B)

    (C) Tesla                                         (C)

    (D) Honda                                         (D)

23. Organizing an ‘Open Day’ for the            23.
    general public to visit the Film and
    Television Institute of India is a :

    (A) Human Resources Department’s                  (A)
        activity
                                                      (B)
    (B) Public Relations function
                                                      (C)
    (C) An advertising initiative
                                                      (D)
    (D) A CSR activity

                                           10
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24. One of these activities is not part of        24.
     a PR strategy :

     (A) ITC starting e-Chaupals to give                (A)

         villages access to computers
                                                        (B)
     (B) Oil of Olay using Susmita Sen
         as a brand ambassador

     (C) Sundrop cooking oil planting
                                                        (C)
         stories in media on sunflowers
         seed’s potential as cooking oil

     (D) Domino’s pizza increasing the                  (D)
         salary of their rugular employees

25. Which of these categories does not            25.
     constitute ‘external publics’ for
     public relations ?
                                                        (A)
     (A) Suppliers
                                                        (B)
     (B) Shareholders

     (C) Employees                                      (C)

     (D) Customers                                      (D)

26. Under the Advertising Code of                 26.
     Conduct what cannot be advertised ?

     (A) Soothsayers and hypnotists                     (A)

     (B) Holiday Resorts                                (B)

     (C) Jewellery and precious stones                  (C)

     (D) Educational Institutions                       (D)

                                             11                         [P.T.O.
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27. Which of these types of acts is not          27.
     generally regarded as a component
     of continuity editing ?
                                                       (A)
     (A) Jump cut
                                                       (B)
     (B) Eyeline match

     (C) Reverse angle cut                             (C)

     (D) Match on Action                               (D)

28. The term Kinesics refers to .........        28.

     (A) Paralinguistic cues to persuade               (A)

     (B) Audio technology that regulate
         the flow of speaking                          (B)

     (C) Body movements that directly
         translate into words                          (C)

     (D) All forms of body movement
         other than physical contact                   (D)

29. From which field/discipline does             29.
     communication research borrow the
     ethnographic approach ?

     (A) History                                       (A)

     (B) Linguistics                                   (B)

     (C) Economics                                     (C)

     (D) Anthropology                                  (D)

                                            12
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30. Which section of a journal article is        30.

    provided in most online electronic

    databases for quick reference or

    access ?

    (A) Introduction                                   (A)

    (B) Results                                        (B)

    (C) Conclusion                                     (C)

    (D) Abstract                                       (D)

31. Which of these is not a wire                 31.
    service ?
                                                       (A)
    (A) Reuters
                                                       (B)
    (B) Press Trust of India
                                                       (C)
    (C) The Wire

    (D) Associated Press                               (D)

32. Who is the author of ‘‘India’s               32.

    Newspaper Revolution’’ ?

    (A) Robin Jeffrey                                  (A)

    (B) Frank Morace                                   (B)

    (C) S. Natrajan                                    (C)

    (D) M.V. Kamath
                                                       (D)
                                            13                         [P.T.O.
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33. What does ICT stand for ?
                                                 33.
    (A) Information and Communi-
        cation Technologies                            (A)

    (B) Instructional Communication
        Technology
                                                       (B)
    (C) Individual Community Trans-
        action
                                                       (C)
    (D) International Communication
         Technology                                    (D)

34. The credit for first using the phrase        34.
    ‘Public Relations’ in 1908 is given
    to :
    (A) Cutlip and Center                              (A)

    (B) Jefferson Thomas                               (B)
                                                       (C)
    (C) Ivy Lee
    (D) George F. Parker                               (D)

35. Which of the following is the closest        35.
    definition of Brand Management ?
    (A) It is the analysis and planning
                                                       (A)
        on how a brand is perceived in
        the market
    (B) It is the process of giving a                  (B)
        name to a product
    (C) It is the process of making the
                                                       (C)
        product different from others
    (D) It is the process of increasing
         the revenue of the brand                      (D)

                                            14
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36. Brand Equity Model was developed                36.
     by which one of the following famous

     professors ?
                                                          (A)
     (A) David Adker
                                                          (B)
     (B) Philip Kotler

     (C) Kevin Keller                                     (C)

     (D) Y.R.L. Moorthy                                   (D)

37. A large sized capital letter at the             37.
     beginning of the first paragraph of

     an article positioned in a decorative

     way that has a depth of two or more

     lines is known as :

     (A) Drop cap                                         (A)

     (B) Folio                                            (B)

     (C) Solus                                            (C)

     (D) Ping cap                                         (D)

38. Which one of the following investigative        38.

     news stories was made into a film ?

     (A) The Profumo Scandal                              (A)

     (B) Watergate Scandal                                (B)

     (C) The Hutton Report                                (C)

     (D) The Hutchins Report                              (D)

                                               15                         [P.T.O.
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39. Who is credited with creating the            39.
    Soviet Montage Cinema ?
    (A) Lev Kuleshov                                   (A)
    (B) Vsevolod Pudovkin                              (B)
    (C) Esfir Shub                                     (C)
    (D) Sergei Eisenstein                              (D)

40. Which scholar gave theory that               40.
    explains ‘social behaviour as
    reciprocal symbolic interaction’ ?

    (A) Ferdinand                                      (A)
    (B) Max Weber                                      (B)
    (C) Emile Durkheim                                 (C)

    (D) Karl Marx                                      (D)

41. What is the correct chronology of the        41.
    invention      of    the   following
    communication technology ?
                                                       (1)
    (1) Gramophone
                                                       (2)
    (2) Telegraph
                                                       (3)
    (3) Semiconductor transistor

    (4) Communication satellite                        (4)

    (A) (3), (1), (2), (4)                             (A) (3), (1), (2), (4)

    (B) (2), (3), (1), (4)                             (B) (2), (3), (1), (4)

    (C) (1), (2), (4), (3)                             (C) (1), (2), (4), (3)

    (D) (2), (1), (3), (4)                             (D) (2), (1), (3), (4)

                                            16
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42. What followed MDG announcements              42.

    in global development scene ?

    (A) HDI
                                                       (A)
    (B) UNDP                                           (B)
    (C) SDG                                            (C)

    (D) FDI                                            (D)

43. Which of the following theoretical           43.
    traditions helps you understand
    ‘why do people use media and what
    do they use it for’ ?

    (A) Political economy                              (A)

    (B) Uses and gratifications                        (B)

    (C) Effects                                        (C)

    (D) Cultural studies                               (D)

44. If additional information is provided        44.
    to the audience by running it next

    to the main story it is called a :

    (A) Jump story                                     (A)

    (B) Indepth story                                  (B)

                                                       (C)
    (C) Side bar
                                                       (D)
    (D) Feature

                                            17                         [P.T.O.
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45. Which of the following is not a type            45.
     of lights used for television
     production indoors ?
                                                          (A)
     (A) Spot
                                                          (B)
     (B) Flood
                                                          (C)
     (C) LED

     (D) Sun                                              (D)

46. Which of the following is a result of           46.
     crossing the imaginary line in video
     production ?
                                                          (A)
     (A) Reverse cut
                                                          (B)
     (B) Jump cut
                                                          (C)
     (C) L-cut

     (D) J-cut                                            (D)

47. Which of the following is the regulatory        47.
     agency for films in India ?

     (A) Films Division
                                                          (A)
     (B) The Central Board of Film
          Certification                                   (B)

     (C) National Film Board
                                                          (C)
     (D) The Central Board of Film
          Censorship                                      (D)

                                               18
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48. Which of the following is not a camera        48.

     accessory for better visuals ?

     (A) Hand grip                                      (A)

     (B) Tripod                                         (B)

     (C) Shoulder Mount                                 (C)

     (D) Camcorder                                      (D)

49. Which of the following is theoretical         49.

     framework to understand media and

     culture relationship ?

     (A) Cultural imbalance                             (A)
     (B) Cultural imperialism                           (B)
     (C) Cultural idealism                              (C)
     (D) Cultural consent                               (D)
50. What is the term coined by                    50.
     Festinger to describe the situation

     of an individual faced with ‘new

     information’ on a given topic that is

     inconsistent      with     existing

     information, attitudes and values ?                (A)
     (A) Commodification                                (B)
     (B) Cognitive dissonance

     (C) Commercialization                              (C)
     (D) Convergence culture                            (D)

                                             19                         [P.T.O.
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51. Who is credited with developing the        51.
    capability approach ?
    (A) Amartya Sen                                  (A)
    (B) Mahbub-ul-Haq                                (B)
    (C) Srinivas Melkote                             (C)
    (D) R.A. Mashelkar                               (D)
52. What is another name for ‘chip on          52.
    mic’ ?
                                                     (A)
    (A) Shotgun
    (B) Fishpole                                     (B)

    (C) Lavalier                                     (C)

    (D) Boom Pole                                    (D)
53. FGD is an abbreviation for a
                                               53.
    research tool used in communication
    research. What is its full form ?
    (A) Focus Group Discourse                        (A)

    (B) Focus Group Discussion                       (B)
    (C) Focus Group Debate                           (C)
    (D) Focus Group Deliberation
                                                     (D)
54. Which among        the following
                                               54.
    countries has      an unwritten
    constitution ?
                                                     (A)
    (A) India
                                                     (B)
    (B) United Kingdom
    (C) USA                                          (C)

    (D) France                                       (D)


                                          20
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55. Which of the following is a measure        55.
    of light intensity ?
    (A) Foot Candle                                  (A)

    (B) Light gain                                   (B)

    (C) Holes                                        (C)

    (D) Spot                                         (D)
56. What is the term that describes the        56.
    use of entertainment material
    delivered through paid or owned
    media and which features a single
    company or brand ?
    (A) Online content                               (A)

    (B) Branded content                              (B)

    (C) Social media content                         (C)

    (D) Digital marketing                            (D)
57. Which of the following is not a            57.
    correct statement in the context of
    economic principles and structures
    of mass media ?                                  (A)
    (A) Mass media operates in two
        revenue markets
                                                     (B)
    (B) Mass media are         capital
        intensive industry
                                                     (C)
    (C) Mass media generally take
        longer time to break-even
    (D) Mass media ownership is                      (D)
        generally well distributed

                                          21                         [P.T.O.
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58. News anchors are generally women.            58.
    Some of them are young. Young
    people are prone to be impatient.
    Based on these statements which of
    the following conclusions is true ?
    (A) All young people are impatient                 (A)
    (B) Some news anchors may be                       (B)
        impatient
                                                       (C)
    (C) All impatient people are young
    (D) Young people are news anchors                  (D)

59. The film ‘‘Motorcycle Diaries’’ is a         59.
    biography of which one of the
    following communist leaders ?
                                                       (A)
    (A) Che Guevara
                                                       (B)
    (B) Fidel Castro
    (C) Lenin                                          (C)

    (D) Stalin                                         (D)

60. In a typical experimental research,          60.
    the presence of a variable which
    produces a possible but incorrect
    explanation of the result ultimately
    affects :
    (A) Internal validity of the research
                                                       (A)
    (B) External     validity   of   the
                                                       (B)
        research
    (C) Internal coder reliability of                  (C)
        research
    (D) External coder reliability of                  (D)
         research
                                            22
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61. Who owns Network 18 Media and             61.

    Investment Ltd. ?

    (A) K.K. Birla Group                            (A)

    (B) Kasturi and Sons Ltd.                       (B)

    (C) Fox Entertainment Group                     (C)

    (D) Reliance Industries Ltd.                    (D)

62. Which of the following sectors are        62.

    regulated by TRAI in India ?

    (A) Broadcasting, Internet                      (A)

    (B) Telecom, Cable, Broadcasting                (B)

    (C) Cable and Television                        (C)

    (D) Telecom, Radio                              (D)

63. Which of the following is not a           63.

    typographical element ?

    (A) X-height                                    (A)

    (B) Ascender                                    (B)

    (C) Descender                                   (C)

    (D) Y-height                                    (D)

                                         23                         [P.T.O.
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64. In typography what is the white              64.                            O
    space located inside letters like ‘O’                    (P)
    and ‘P’ called ?

    (A) X-height                                       (A)

    (B) Font-size                                      (B)

    (C) Counter                                        (C)

    (D) White space                                    (D)

65. Which of the following main purpose          65.
    is to highlight the form and

    dimension of the subject ?
                                                       (A)
    (A) Key light
                                                       (B)
    (B) Fill light

    (C) Back light                                     (C)

    (D) Top light                                      (D)

66. Which of the following is not a              66.
    formal experimental design ?

    (A) Completely Randomized Design                   (A)

    (B) Randomized Block Design                        (B)

    (C) Structural Equation Design                     (C)

    (D) Latin Square Design                            (D)
                                            24
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67. This method looks for key themes            67.
    within a text and shows how cultural
    themes shape our understanding of
    events :
                                                      (A)
    (A) Frame analysis
                                                      (B)
    (B) Discourse analysis

    (C) Content analysis                              (C)

    (D) Evaluative assertion analysis                 (D)

68. While doing research, which method          68.
    is most commonly associated with a
    lack of informed consent ?

    (A) Qualitative content analysis                  (A)

    (B) In-depth interviewing                         (B)

    (C) Covert observation                            (C)

    (D) Structured interviewing                       (D)

69. What is creating sound effects that         69.

    can be used to replace the original
    sound like footsteps called ?

    (A) Foley
                                                      (A)
    (B) Dutch                                         (B)
    (C) Dolly                                         (C)

    (D) Drag                                          (D)

                                           25                         [P.T.O.
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70. Which is the measure used to                 70.

    establish relationship of association

    between two variables ?
                                                       (A)
    (A) Percentile
                                                       (B)
    (B) Mean
                                                       (C)
    (C) Chi-square

                                                       (D)
    (D) Correlation

71. Which of the following is not                71.

    generally used in marketing

    research ?
                                                       (A)
    (A) Surveys
                                                       (B)
    (B) Discourse Analysis
                                                       (C)
    (C) Focus groups
                                                       (D)
    (D) Interviews

72. Which of the following is not a              72.

    method for collecting data ?

    (A) Through personal interview                     (A)

    (B) By mailing questionnaires                      (B)

    (C) Through statistical tests                      (C)

    (D) Through schedules                              (D)

                                            26
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73. The ‘Press and Registration of Books        73.
    Act’ was passed in the year :
    (A) 1865
                                                      (A)
    (B) 1866                                          (B)
    (C) 1867                                          (C)
    (D) 1868                                          (D)
74. The basic structure doctrine is an          74.
    Indian Judicial principle that the
    Constitution of India has certain
    basic features that cannot be attend
    or destroyed through amendments
    by the parliament. In which specific
    case was this propounded ?
    (A) Golak Nath versus State of
        Punjab
    (B) Sajjan Singh versus State of                  (A)
        Rajasthan
                                                      (B)
    (C) Kesavananda Bharati versus
        State of Kerala                               (C)
    (D) Indira Gandhi versus Raj
        Naraian                                       (D)
75. What is neo-realism in cinema ?             75.
    (A) Stories set amongst the poor,                 (A)
        filmed on location often using
        non-professional actors
    (B) Cinema that relies heavily on
        editing                                       (B)
    (C) Cinema based on literature                    (C)
    (D) Cinema that offers a subjective               (D)
        representation of the world

                                           27                         [P.T.O.
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76. Which of the following cannot be          76.
    considered as an important feature
    of ideology of modernism ?
                                                    (A)
    (A) Intuitive knowledge
                                                    (B)
    (B) Secularism

    (C) Democracy                                   (C)

    (D) Equality                                    (D)

77. Which measure is the measure of           77.
    dispersion in the data ?

    (A) Range                                       (A)

    (B) Mode                                        (B)

    (C) Mean                                        (C)

    (D) Median                                      (D)

78. The school of thought which               78.
    advocated media manipulation of
    images and symbols to protect the
    interest of the dominant class ?
                                                    (A)
    (A) Chicago school
                                                    (B)
    (B) Frankfurt school
                                                    (C)
    (C) Toronto school

    (D) Glasgow school                              (D)

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79. Which of the following sequence                79.
    suggest characteristics of new
    media ?

    (A) Infrastructure, user, asynchronous
                                                         (A)
    (B) Convergence, synchronous,
                                                         (B)
         interactivity
                                                         (C)
    (C) Reality, infrastructure, user

    (D) Interactivity, integration, reality              (D)

80. Who was the New York Times                     80.

    reporter who fabricated stories ?

    (A) Jayson Blair                                     (A)

    (B) Jessie Chery                                     (B)

    (C) Ron Cohen                                        (C)

    (D) Gilles Godard                                    (D)

81. Which of the following is a cinematic          81.
    term to describe stylish Hollywood
    crime drama ?

    (A) Expressionism                                    (A)

    (B) Gangster                                         (B)

    (C) Film Noir                                        (C)
    (D) Western
                                                         (D)
                                              29                         [P.T.O.
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82. Which Indian film was the first ever        82.
    to be nominated in the oscars in the
    Best Foreign film category ?
    (A) Mother India                                  (A)
    (B) Mughal-e-Azam                                 (B)
    (C) Sairaat                                       (C)
    (D) Lagaan                                        (D)
83. Who won the National Award for              83.
    Best Actress in 2018 ?
    (A) Shabana Azmi
                                                      (A)
    (B) Sridevi                                       (B)
    (C) Madhuri Dixit                                 (C)
    (D) Rinku Rajguru                                 (D)
84. Which actress starred opposite              84.
    Ashok Kumar in the 1936 classic
    ‘Achhut Kanya’ ?
    (A) Devika Rani                                   (A)
    (B) Durga Khote                                   (B)
    (C) Kanan Devi                                    (C)
    (D) Suraiya                                       (D)
85. Which was the first community radio         85.
    station licensed to an NGO in rural
    India ?
    (A) Anna FM 90.4                                  (A)

    (B) Sangham Radio 90.4 FM                         (B)

    (C) Waqt Ki Awaaz 91.2 FM                         (C)

    (D) Rudi no Radio 90.4 FM                         (D)

                                           30
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86. In the context of digital culture what        86.
    does the concept ‘Information
    Overload’ mean ?
                                                        (A)
     (A) Difficulty in understanding or
         decision making due to too
         much information
                                                        (B)
     (B) Hanging of computer due to
         heavy downloading
     (C) Very heavy storage of                          (C)
         information in memory devices
     (D) Slowing down of downloading                    (D)
         due to limited bandwidth
87. Which organisation decides the rates
                                                  87.
    of cellular phone services and
    landline service in India ?
     (A) TRAI (Telecom Regulatory
         Authority of India)                            (A)
     (B) VSNL (Videsh Sanchar Nigam
                                                        (B)
         Limited)
     (C) DOT (Department of Telematics)                 (C)
     (D) Information and Broadcasting
         Ministry                                       (D)
88. Inserting a less popular or a new TV          88.
    programme between two popular TV
    programmes is called :
     (A) Blend                                          (A)
     (B) Hammocking                                     (B)
     (C) Link                                           (C)
     (D) Twist                                          (D)
                                             31                         [P.T.O.
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89. What is the commonly used unit for        89.
    measuring the speed of data

    transmission ?
                                                    (A)
    (A) Mega Hertz
                                                    (B)
    (B) Characters Per Second

                                                    (C)
    (C) Nano Seconds

    (D) Bits Per Second                             (D)

90. Which regulation is not under             90.
    Telecom Regulatory Authority of

    India (TRAI) ?
                                                    (A)
    (A) Tariffs
                                                    (B)
    (B) Content
                                                    (C)
    (C) Interconnect

    (D) Digitisation                                (D)

91. In the term CMYK, K refers to             91.

    which colour ?

    (A) Magenta                                     (A)

    (B) Black                                       (B)

    (C) Blue                                        (C)

    (D) Green                                       (D)

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92. What has changed the future of               92.
    audio-visual media consumption in
    India post 2015 ?
    (A) OTP
                                                       (A)
    (B) DTH
                                                       (B)
    (C) POT                                            (C)
    (D) OTT                                            (D)
93. In which kind of films, things               93.
    function according to a logic that is
    unconventional and not immediately
    recognizable ?
    (A) Expressionism                                  (A)

    (B) New Wave                                       (B)

    (C) Realism                                        (C)

    (D) Surrealism                                     (D)

94. ‘MOV’ extension refers usually to            94.
    what kind of file ?
    (A) Image file                                     (A)
    (B) Video file                                     (B)
    (C) Executable file                                (C)
    (D) MS office document                             (D)
95. ‘Which prominent Indian actor                95.
    played a role in the Hollywood film
    ‘The Great Gatsby ?
                                                       (A)
    (A) Amitabh Bachchan
    (B) Priyanka Chopra                                (B)

    (C) Naseeruddin Shah                               (C)

    (D) Tabu                                           (D)

                                            33                         [P.T.O.
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96. Which ribbon tab you should open                96.              MS
    (or click) in MS Office word software
    in order to insert an ‘in text citation’
    in an article ?
    (A) Insert
    (B) Edit                                              (A)
    (C) Reference                                         (B)
    (D) Review                                            (C)
97. ‘‘All the media are extensions of                     (D)
    human faculty’’ was an opinion                  97.
    expressed by :
    (A) Marshall McLuhen                                  (A)
    (B) Daniel Learner                                    (B)
    (C) Everett Roggars                                   (C)
    (D) William Rivers                                    (D)
Directions (Q. Nos. 98 to 100) :                                98   100
    Read the following passage and
    answer next three questions :
    A festival is primarily a celebration
    or in simple words a ceremony in a
    celebration, a principle that is being
    underscored over the past few years.
    In this significant social change
    media play an important role. Along
    with the traditional contents a
    festival includes the celebrating or
    the ceremonial too. There is no
    reason to deny this. However, the
    media gets the credit of diverting all
    tradition towards celebration. In a
    way, the media belongs to a
    commercial system and its purpose
    is to take commercial advantage of
    the human primal desire to
    celebrate. Hence, when it comes to
    a festival or any event, the media

                                               34
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     surreptitiously trains us to celebrate
     with the main aim of selling a
     product or a service. Then
     advertisements         openly      and
     effectively send this message. Even
     if we were to take words from an
     advertisement when Pappu passes
     of Radha the cow becomes Miss
     Palampur. These events are
     celebrated with the help of
     chocolates. Weddings, birthdays,
     births, declaring one’s love, getting
     into a relationship, meeting old
     friends, success in a test or a contest,
     and festivals are joyous moments.
     Advertisers love these and a
     celebration is a must.
98. In the past years which principle in             98.
     being underscored ?
                                                            (A)
     (A) Festivals are celebrations
                                                            (B)
     (B) Celebrations are ceremony
                                                            (C)
     (C) Ceremony are festivals
     (D) Festivals are ceremonies                           (D)
99. Media are a part of which system ?               99.
     (A) Festival                                           (A)
     (B) Ceremony                                           (B)
     (C) Commercial                                         (C)
     (D) Political                                          (D)
100. How does the news of ‘Pappu                     100.
     Passing an exam’ get celebrated ?
                                                            (A)
     (A) By Festival
     (B) By Ceremony                                        (B)
     (C) By Chocolate                                       (C)
     (D) By Discussion
                                                            (D)
                                                35                          [P.T.O.
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ROUGH WORK




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Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.