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MH SET 2025: 15 June, Paper II, Journalism and Mass Communication

  • Date: 15 June 2025
  • Paper code: JUN-19225
  • Series: A
  • Language: Bilingual
  • 32 pages
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Test Booklet Code & Serial No.
                                                                                                                               A
                                                                             Paper-II
                               JOURNALISM & MASS COMMUNICATION
       Signature and Name of Invigilator                                                          Seat No.
       1. (Signature) .........................................                                                      (In figures as in Admit Card)
             (Name) ................................................                      Seat No. ..............................................................
       2. (Signature) .........................................                                                (In words)

             (Name) ................................................                  OMR Sheet No.

       JUN - 19225                                                                                                 (To be filled by the Candidate)
       Time Allowed : 2 Hours]                                                                                  [Maximum Marks : 200
       Number of Pages in this Booklet : 32                                                      Number of Questions in this Booklet : 100
                              Instructions for the Candidates
       1.          Write your Seat No. and OMR Sheet No. in the space provided              1.
                   on the top of this page.
       2.          This paper consists of 100 objective type questions. Each question
                   will carry two marks. All questions of Paper II will be compulsory.      2.
       3.          At the commencement of examination, the question booklet
                   will be given to the student. In the first 5 minutes, you are
                   requested to open the booklet and compulsorily examine it as             3.
                   follows :
                   (i)      To have access to the Question Booklet, tear off the                    (i)
                            paper seal on the edge of this cover page. Do not accept
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                            the booklet with the information printed on the cover
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                            or questions repeated or not in serial order or any
                            other discrepancy should not be accepted and correct
                            booklet should be obtained from the invigilator within
                            the period of 5 minutes. Afterwards, neither the Question
                            Booklet will be replaced nor any extra time will be                     (iii)
                            given. The same may please be noted.
                   (iii)    After this verification is over, the OMR Sheet Number
                            should be entered on this Test Booklet.                         4.                     (A), (B), (C)   (D)
       4.          Each question has four alternative responses marked (A), (B),
                   (C) and (D). You have to darken the circle as indicated below on
                   the correct response against each item.
                   Example : where (B) is the correct response.                                              (B)

                                A                  C        D                                                        A              C       D
                   Following wrong methods should not be used as they are not                                                                 (Digitized)
                   recognised by scanning machine in digitized assessment.
                   Candidate using such method will be responsible for their loss.

CORRECT METHOD                          WRONG METHODS
                                                                           CORRECT METHOD                                WRONG METHODS
        C      D        A B C D        A B C D         A B C D      A B C D
                                                                                   C D                      A B C D      A B C D    A B C D      A B C D
       5.          Your responses to the items are to be indicated in the OMR
                   Sheet given inside the Booklet only. If you mark at any place            5.
                   other than in the circle in the OMR Sheet, it will not be evaluated.
       6.          Read instructions given inside carefully.                                6.
       7.          Rough Work is to be done at the end of this booklet.                     7.
       8.          If you write your Name, Seat Number, Phone Number or put
                   any mark on any part of the OMR Sheet, except for the space              8.
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                   identity, or use abusive language or employ any other unfair
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       9.          You have to return original OMR Sheet to the invigilator at the
                   end of the examination compulsorily and must not carry it with           9.
                   you outside the Examination Hall. You are, however, allowed
                   to carry the Test Booklet and duplicate copy of OMR Sheet on
                   conclusion of examination.                                               10.
       10.         Use only Blue/Black Ball point pen.
       11.         Use of any calculator or log table, etc., is prohibited.                 11.
       12.         There is no negative marking for incorrect answers.                      12.
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JUN - 19225/II—A




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JUN - 19225/II—A
               Journalism & Mass Communication
                                     Paper II


                                                      II
Time Allowed : 120 Minutes]                          [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
       carrying Two (2) marks. Attempt All questions.
                              (100)                                           (2)


1.   Which newspaper in UK was caught            1.
     in the controversy of hacking phones
     of celebrities and politicians ?
     (A) Telegraph                                     (A)
     (B) Guardian                                      (B)
     (C) The Sun                                       (C)
                                                       (D)
     (D) News of the World
2.   In the context of media studies,            2.
     what does the term “representation”
     mean ?
     (A) The process of creating media                 (A)
          content
                                                       (B)
     (B) The portrayal of particular
          groups, communities, or ideas in
          media
     (C) The distribution of media                     (C)
          products
     (D) The economic structure of                     (D)
          media organisations in South-
          Asian countries
3.   Who among the following theorists           3.
     say that people play with media like
     a toy ?
     (A) James Carey                                   (A)
     (B) William Stephenson                            (B)
     (C) George Gerbner                                (C)
     (D) Albert Bandura                                (D)
                                             3
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4.   Robert Hutchins’ Commission report       4.
     gave rise to which among the
     following theory ?
                                                   (A)
     (A) Free Press Theory
                                                   (B)
     (B) Soviet Media Theory
     (C) Authoritarian Theory                      (C)

     (D) Social Responsibility Theory              (D)

5.   Which among below is a famous            5.
     district newspaper of Satara in
     Maharashtra ?
                                                   (A)
     (A) Sanchar
                                                   (B)
     (B) Sagar
                                                   (C)
     (C) Aikya
     (D) Gaonkari                                  (D)

6.   Dr. Babasaheb Ambedkar published         6.
     Saint Tukaram Maharaj’s stanza
     (Abhang) in which of his
     newspaper’s masthead ?
                                                   (A)
     (A) Mooknayak
                                                   (B)
     (B) Bahishkrut Bharat
                                                   (C)
     (C) Janata
     (D) Samata                                    (D)

7.   Ajit Balakrishnan built which            7.
     among the earliest Indian Web
     Portals ?
     (A) Indiaworld.com                            (A) Indiaworld.com
     (B) Homeindia.com                             (B) Homeindia.com
     (C) Rediff.com                                (C) Rediff.com
     (D) Indiatimes.com                            (D) Indiatimes.com

                                          4
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8.   Which among the following                   8.
     newspaper was first ridiculed as the
     ‘Penny Press’ ?
     (A) The Washington Post                           (A)

     (B) Wall Street Journal                           (B)
     (C) The New Yorker                                (C)
     (D) The New York Sun                              (D)
9.   Who was the founder of the news             9.
     agency—‘Hindustan Samachar’ ?
     (A) Shivaram Shankar Apte                         (A)
     (B) Deendayal Upadhyaya
                                                       (B)
     (C) Govind Vallabh Pant
                                                       (C)
     (D) Chandrashekhar Azad
                                                       (D)
10. Who is the author of the book
    ‘Checkmate : How the BJP won &               10.
    lost Maharashtra’ ?
     (A) Prakash Akolkar                               (A)
     (B) Rajdeep Sardesai                              (B)
     (C) Sudhir Suryavanshi                            (C)
     (D) Ravikiran Deshmukh                            (D)
11. Which theorist among the following           11.
    suggested and considered the
    ‘empathy’ as a major component to
    be in one’s personality in the process
    of development communication ?
     (A) Wilbur Schramm                                (A)

     (B) John Lent                                     (B)

     (C) E.M. Rogers                                   (C)
     (D) Danial Lerner                                 (D)

                                             5
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Q. Nos. 12-14 :                                    12-14 :
    Read the following abridged version
    of DG. Phalke and Melies Tradition                             (1993)
    in Early Indian Cinema by Suresh
    Chabria (1993) and answer the
    following questions :
                                                                       (1913-
    The staple genre and mainstay of
                                                  1931)
    the Indian silent film Industry
    (1913-1931) was the mythological
    film which is particular to Indian
    Cinema but has some affinities with
    the biblical or religious epic film of
    the west. Both these genres deal
    with the great religious narratives
    of their respective traditions.
    However, while the biblical film, both
    in Italy and Hollywood relied more
    on the spectacular scale of the sets
    & mass scenes. The Indian
    mythological evolved into magic
    oriented genre. The typical
    mythological film direct a fashion
    the religious narratives we call
    ‘mythology’ but the iconography and
    other qualities makes mythologicals
    full of events and imagery like gods
    coiled, gods with multiple heads
    holding formidable weapons and
    tame storms and seas.
    Thus, while the western biblical film
    easily crosses over into the historical
    genre, in the Indian mythological
    film is ever present like an invisible
    mentor, the great monstrative
    genius of the early film form,
    Georges Melies.

                                              6
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12. How did the Indian mythological             12.
    film differ from the western biblical
    film in terms of presentation ?

    (A) Indian mythological films                     (A)
        focused on historical accuracy

    (B) Western biblical films relied                 (B)
        more on special effects

    (C) Biblical     western       films
        emphasized on natural story                   (C)
        telling

    (D) Indian mythological films
        primarily used events and                     (D)
        imagery of gods

13. What features distinguished the             13.
    Indian Mythological from western
    biblical in terms of visual effects ?
                                                      (A)
    (A) Western biblicals relied on
        inventive charm
                                                      (B)
    (B) Indian mythologicals used mass
        scenes & extras
                                                      (C)
    (C) Indian mythologicals employed
        a magic genre with iconography

    (D) Western biblicals emphasized                  (D)
        direct narratives


                                            7
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14. What significant role does Georges         14.
    Melies play in the Indian
    mythological film according to the
    paragraph ?                                      (A)
    (A) He directed several Indian
        mythologicals                                (B)
    (B) He influenced the use of special
        effects in Indian mythological
        films                                        (C)
    (C) He was a major actor in the
        silent film industry                         (D)
    (D) He introduced mass scenes in
        Indian mythological films              15.
15. Which of the following biases
    impacted Post World War II
    development projects ?                           (A)
    (A) Pro-rich, Pro-capitalist, Pro-
        persuasion
                                                     (B)
    (B) Pro-poor, Pro-freedom, Pro-
        participation
                                                     (C)
    (C) Pro-development, Pro-mass
        media, Pro-poor
                                                     (D)
    (D) Pro-literacy, Pro-innovation,
        Pro-mass media
16. Which Brazilean educator wrote a           16.
    book ‘Pedagogy of the Oppressed’ ?
    (A) Father Jose de Anchieta                      (A)
    (B) Paolo Freire                                 (B)
    (C) Jairton Dupont                               (C)
    (D) Joaquim Maria Machado                        (D)
17. Whom did British rulers describe as        17.
    ‘Father of Indian Unrest’ ?
    (A) Mahatma Gandhi
                                                     (A)
    (B) Bal Gangadhar Tilak
                                                     (B)
    (C) Dr. B. R. Ambedkar                           (C)
    (D) Mahatma Jyotiba Phule                        (D)

                                           8
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18. Which of the following was used in            18.
    the initial stages of use of television
    for development communication to
    reach out to the rural audiences ?
     (A) Satellite stations                             (A)

     (B) OB Vans                                        (B)

     (C) Community TV sets                              (C)

     (D) Radio clubs                                    (D)
19. Which of the following theory refers          19.
    to information and influence
    transmitted from mass media to
    mass audiences through mediation
    of opinion leaders ?
     (A) Uses & gratification theory                    (A)

     (B) Two step flow theory                           (B)

     (C) Agenda setting theory                          (C)
     (D) Transmission theory                            (D)
20. Mc Bride Commission was appointed             20.
    by UNESCO in 1977 to study world
    communication problems with special
                                                                     1977
    stress on internal implication of the
    modern media. What was the title of
    the report of the commission ?
     (A) New World Communication                        (A)
         Order
     (B) Alternative Voices of the World                (B)
     (C) Many Voices, One World
                                                        (C)
     (D) New Communication Future of
         the World                                      (D)

                                              9
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21. Which FM Radio Channel hosts the              21.
    ‘Rainbow Diaries’ LGBTQ Podcast ?
     (A) Radio City
                                                        (A)
     (B) Radio Mirchi
                                                        (B)
     (C) Red FM
                                                        (C)
    (D) Radio Mirchi Love                               (D)
22. Considering the argument by E.M.              22.
    Rogers about Innovation, which of
    the following options is not the stage
    for the innovation process ?
     (A) Digital inclusion                              (A)
     (B) Diffusion through social system                (B)
     (C) Invention
                                                        (C)
    (D) Time
                                                        (D)
23. Nora Cruz Quebral Clearly
    accounted that development                    23.
    communication was first articulated                           10     1971
    on 10th Dec 1971 at the :
    (A) University of Colombo
                                                        (A)
    (B) University of Phillippines in Los
        Baos                                            (B)
    (C) National      University       of               (C)
        Singapore                                       (D)
    (D) Chiang Mai University
                                                  24.
24. In TV news production what is the
    primary purpose of a ‘lower third’
    graphic ?
    (A) To display the channel logo                     (A)
        continuously
    (B) To     provide       additional                 (B)
        information or context about
        the news being presented
    (C) To show the main headline                       (C)
        throughout the broadcast
    (D) It is used only for advertising
                                                        (D)
        purpose

                                             10
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25. Who is one of the authors of               25.
    MOJO : The Mobile Journalism
    Hand-book ?
                                                     (A)
    (A) Bruce Westley
                                                     (B)
    (B) Stephen Quiaun
                                                     (C)
    (C) Rajdeep Sardesai
                                                     (D)
    (D) Barkha Dutt
                                               26.
26. In journalism ‘The Overton Window’
    is a concept that refers to :
                                                     (A)
    (A) The range of ideas tolerated in
        Public Discourse
                                                     (B)
    (B) The physical space in new rooms
        where brainstorming occurs
                                                     (C)
    (C) A specific type of computer
        software used for news editing
                                                     (D)
    (D) The time frame in which news
        remains relevant
                                               27.
27. Who is the Author of ‘Whole
    Numbers and Half Truths’ ?
                                                     (A)
    (A) Vanita Kohli-Khandekar
                                                     (B)
    (B) Rukmini S
                                                     (C)
    (C) Tavleen Singh
                                                     (D)
    (D) Barkha Dutt
                                               28.
28. The concept of ‘News deserts’ is
    primarily concerned with :
                                                     (A)
    (A) Areas with abundant, diverse
        news coverage
                                                     (B)
    (B) Regions with limited or no
        access to local news
    (C) Urban areas with high                        (C)
        concentration of news outlets
    (D) The impact of climate change on              (D)
        news reporting

                                          11
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29. ‘News Framing’ in Journalism refers          29.
    to :
    (A) The physical layout of a news-                 (A)
         paper
    (B) How journalists shape the                      (B)
         presentation of a news story
    (C) The process of editing video                   (C)
         footage
    (D) Framing photographs for news                   (D)
         article
                                                 30.
30. What is ‘Parachute Journalism’
    often criticized for ?
    (A) It’s in depth and comprehensive                (A)
         coverage of local issues
    (B) Sending reporters to cover                     (B)
         stories in areas where they
         have little local knowledge
    (C) Its focus on long-term                         (C)
         assignments for journalists
    (D) Being overly cautions in
         reporting sensitive issues                    (D)
31. Which of the following is an
    alternative to the ‘Inverted Pyramid’        31.
    writing structure ?
    (A) Diamond                                        (A)
    (B) Platinum                                       (B)
    (C) Gold                                           (C)
    (D) Silver
                                                       (D)
32. What does the term ‘hyper local’
    refer to in the context of Digital           32.
    Journalism ?
    (A) Global news coverage                           (A)
    (B) News focused on a very specific                (B)
         community-level geographic
         area
    (C) Reporting only on national                     (C)
         events                                        (D)
    (D) Reporting only district level
         events
                                            12
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33. Which were the innovation
                                                 33.
    characteristics as described by
    Everett Rogers ?
    (A) Relative           advantage,
                                                       (A)
        compatibility triability
    (B) Benefits, evidence, trial                      (B)
    (C) Applicability,      Relevance,
                                                       (C)
        Usefulness
    (D) Evidence, Feasibility, Benefits                (D)
34. ‘Above The Line’ (ATL) advertising           34.
    is characterized by :
    (A) Personalized,      one-on-one                  (A)
        interaction with consumers
    (B) Direct marketing techniques                    (B)
        that involves specific targeting
    (C) Exclusive use of         digital
                                                       (C)
        marketing channels
    (D) Its use of unmeasurable and                    (D)
        non-targeted mass media
        methods
35. Advertisements generally leverage            35.
    a Product’s USP which is :
    (A) The legal right a product or
        brand possess                                  (A)
    (B) The total budget allocated for
        the ad campaign                                (B)

    (C) The distinctive feature that sets
        the product apart from                         (C)
        competitors
                                                       (D)
    (D) The unique strategic plan
        devised by the agency

                                            13
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36. Which theory in advertising focuses        36.
    on the idea that consumers pass
    through a cognitive and affective
    phase before adopting a behaviour ?
    (A) The AIDA model                               (A) AIDA
    (B) The Hierarchy-of-Needs Theory                (B)
    (C) The Elaboration Likelihood                   (C)
        Model
    (D) The Balance Theory                           (D)
37. Which of the following celebrities
    was not a part of the Chitale              37.
    Bandhu’s My Chitale Bakarwadi Ad
    Campaign ?
    (A) Amey Wagh                                    (A)
    (B) Nagraj Manjule                               (B)
    (C) Jackie Shroff                                (C)
    (D) Mahesh Manjrekar                             (D)
38. Find the odd one out—Ogilvy India,
    DDB Mudra Group, Dentsu,                   38.
    Justwords :
    (A) DDB Mudra Group
    (B) Ogilvy India                                 (A)
    (C) Dentsu                                       (B)
    (D) Justwords                                    (C)
39. ‘Men Will be Men’ campaign is an                 (D)
    example of :                               39.
    (A) Guerilla Advertising
    (B) Covert Advertising                           (A)
    (C) Subliminal Advertising                       (B)
    (D) Surrogate Advertising                        (C)
40. The post modern era of advertising               (D)
    can be characterized by :
                                               40.
    (A) Limited and Expensive media
        channels
                                                     (A)
    (B) Fragmentation, Diversity &
        Niche Targeting                              (B)
    (C) Standardized Messages and                    (C)
        Mass Production
    (D) Adherence to traditions and                  (D)
        strict cultural norms

                                          14
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41. Subtle and casual tactics used to            41.
    build a relationship with potential
    buyer over time, eventually
    persuading to make a purchase is
    known as :
    (A) Subtle Sell                                    (A)

    (B) Soft Sell                                      (B)
                                                       (C)
    (C) Shrewed Sell
    (D) Smart Sell                                     (D)

42. DAGMAR stands for :                          42. DAGMAR
    (A) Defining Advertising goals for                 (A)
        Measured Advertising Results
    (B) Defining Advertising Goals for                 (B)
        Mean Advertising Results
    (C) Defining Advertising Goals for                 (C)
        Measured Awareness Results
                                                       (D)
    (D) Defining Awareness Goals for
        Medium Advertising Results
43. Ambush marketing is a strategy               43.
    where a brand :
    (A) Collaborates with competitors                  (A)
        willingly for joint advertising
        and marketing campaign
    (B) Avoids all forms of advertising                (B)
        during major events
    (C) Associates itself with an event
                                                       (C)
        without paging for sponsorship,
        often capitalizing in the event’s
        publicity
                                                       (D)
    (D) Focuses solely on direct product
        promotion without involving in
        traditional advertising method

                                            15
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44. A film concerned more with its               44.
    artistry than ideology :
    (A) Realistic film
    (B) Montage                                        (A)
                                                       (B)
    (C) Formalistic film                               (C)
    (D) Kino-glaz                                      (D)
45. The television based theory which            45.
    George Gerbner proposed that over
    a period of time, the versions of the
    world presented by television begin
    to dominate the symbolic realities of
    audiences, attitudes, opinions and
    understandings :
                                                       (A)
    (A) Cultural Capital
                                                       (B)
    (B) Cultivation theory
                                                       (C)
    (C) Cultural Imperialism
    (D) Culture Industry                               (D)
46. Which Director is known for his
                                                 46.
    work on superhero films such as
    “The Dark Knight” trilogy in the
    2000s ?
    (A) Steven Spielberg                               (A)

    (B) Christopher Nolan                              (B)

    (C) Quentin Tarantino                              (C)
    (D) Martin Scorses                                 (D)
47. Luka Chupi bahut hui ......... one of        47.
    the most popular Hindi song in Rang
    de Basanti was written by :
                                                       (A)
    (A) Guljar
                                                       (B)
    (B) Prasoon Joshi
    (C) Javed Akhter                                   (C)

    (D) Kavi Neeraj                                    (D)

                                            16
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48. ‘Kisan Kanya’ was a 1937 Hindi               48.          1937
    feature film which was directed by
    Moti Gidwani and produced by
    Ardeshir      Irani     is   largely
    remembered today on account of it
    being :                                            (A)
    (A) India’s first film on Agriculutre
         Crisis                                        (B)
    (B) India’s first indigenously made
         Colour Film                                   (C)
    (C) India’s first film where female
         lead role is played by female                 (D)
    (D) India’s first film which used
         special effect
49. Who directed the film “Pride &               49.
    Prejudice (2005)”, an adaptation of                      (2005)
    Jane Austen’s novel ?
    (A) Ang Lee                                        (A)
    (B) Joe Wright                                     (B)
    (C) Christopher Nolan                              (C)
    (D) Baz Luhrmann                                   (D)
50. In the context of Cinema, what is            50.
    Frame rate ?
                                                       (A)
    (A) The number of frames in a
         moving picture per second
    (B) The number of frames in a                      (B)
         moving image
    (C) The number of shots in a                       (C)
         moving image                                  (D)
    (D) The number of shots in moving
         picture per second
51. Which of the following is a correct          51.
    full-form       of    RTMP,       Ca
    communication technology ?
    (A) Rapid transmission messaging                   (A)
         program
                                                       (B)
    (B) Reduced Time Messaging
         Protocol                                      (C)
    (C) Real Time Messaging Protocol
    (D) Real Time Messaging Program                    (D)

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52. What distinguishes a non-fungible           52.
    token     (NFT)    from    other
    cryptocurrencies ?                                (A)
    (A) Interchangeable value                         (B)
    (B) Unique Identification Code
                                                      (C)
    (C) Limited Supply
                                                      (D)
    (D) Fractional Ownership
53. What is the primary method                  53.
    employed by 3D printers to create
    objects ?
                                                      (A)
    (A) Layering materials
                                                      (B)
    (B) Laser etching
    (C) Nanotechnology infusion                       (C)

    (D) Magnetic resonance imaging                    (D)
54. What type of consensus mechanism            54.
    is used in the Bitcoin blockchain ?
    (A) Proof of Authority (PoA)                      (A)       (PoA)
    (B) Proof of Stake (PoS)                          (B)    (PoS)
    (C) Proof of Work (PoW)                           (C)    (PoW)
    (D) Delegated Proof of Stake (DPoS)               (D)               (DPoS)
55. In the context of digital marketing,        55.
    which of the following testing
    compares the performance of two
    versions of content to see which one
    appeals more to visitors/viewers ?
                                                      (A)
    (A) Double testing
                                                      (B)
    (B) Dry testing
    (C) A/B testing                                   (C)

    (D) Z testing                                     (D)

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56. In the context of digital marketing,          56.
    FFA stands for :
    (A) Free for All
                                                        (A)
    (B) Frequently              followed
         Advertisement                                  (B)
    (C) Fast Forward Algorithm                          (C)
    (D) Free for Audiences                              (D)
57. Chat GPT, on AI chatbot is
                                                  57.
    developed by :
    (A) Tesla
                                                        (A)
    (B) Palantir
    (C) Open AI                                         (B)
    (D) Jointly by Google, Microsoft                    (C)
         Meta and Nvidea
                                                        (D)
58. The notion of a ‘produser’ refers to
    which of the following ?
    (A) A media professional who is               58.
         also a fan of the content that                 (A)
         he/she creates
    (B) The fact that audience can not
         only be considered as consumers                (B)
         but they can be active creators
         as well
    (C) A heavy media user that                         (C)
         consumes for more of his or her
         favorite media type than normal
    (D) A person who gives financial
         assistance to the director so he/              (D)
         she can make an audio-visual
         project
59. Threads, a text-based app for                 59.
    workplace collaboration launched in
    July 2023, was created by :
                                                        (A)
    (A) X (erstwhile twitter)
                                                        (B)
    (B) Instagram
    (C) Whatsapp                                        (C)
    (D) Snapchat                                        (D)

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60. Name the person of Indian origin            60.                     2
    who is founder of DALL-E and
    co-creator of DALL-E2 :
    (A) Mira Murati                                   (A)
    (B) Aditya Ramesh                                 (B)
    (C) Prafulla Dhariwal                             (C)
    (D) Punit Renjen                                  (D)
61. In communication research, what
                                                61.
    does the term ‘construct’ refer to ?
    (A) A method used to collect data
                                                      (A)
    (B) An observed phenomenon
                                                      (B)
        explained by a theory
    (C) A variable directly manipulated
        by researchers                                (C)

    (D) A process used to analyse data                (D)

62. What type of research method is
    most suitable for studying the              62.
    evolution of journalism practices
    over a decade ?
    (A) Cross sectional                               (A)
    (B) Longitudinal                                  (B)
    (C) Experimental                                  (C)
    (D) Narrative Analysis                            (D)
63. What is the primary purpose of              63.
    using a ‘Likert Scale’ in media
    research ?
                                                      (A)
    (A) To rank responses
                                                      (B)
    (B) To measure frequency
                                                      (C)
    (C) To categorize data
                                                      (D)
    (D) To measure opinions, attitudes
        or behaviours
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64. Which method is typically used in           64.
    media research to study cultural
    practices in its natural settings ?
    (A) Experimental Research
    (B) Survey Research                               (A)
    (C) Ethnography                                   (B)
    (D) Content Analysis                              (C)
65. What is a key consideration when                  (D)
    selecting a sample for a media
    research study ?                            65.

    (A) The sample size must always be
        large
                                                      (A)
    (B) The sample should be
        representative of the population              (B)
    (C) Only random sampling is
        appropriate                                   (C)
    (D) The sample should always come
        from a single geographic area                 (D)
66. Which of the following measures
    Reliability ?                               66.
    (A) Cronbach’s Alpha
                                                      (A)
    (B) Z-Test
                                                      (B)
    (C) T-test
                                                      (C)
    (D) RMSEA
                                                      (D)
67. Which ‘Scaling Technique’ is best
    used for measuring the intensity of         67.
    attitudes ?
    (A) Nominal Scaling                               (A)
    (B) Ordinal Scaling                               (B)
    (C) Interval Scaling                              (C)
    (D) Dichotomous Scaling                           (D)

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68. In media research what does                   68.
    ‘intercoder reliability’ refer to ?
    (A) Agreement between different
         researchers in data coding                     (A)
    (B) Reliability of a single coder over              (B)
         time
    (C) Reliability of a communication
         model                                          (C)
    (D) Consistency of a measurement
         tool                                           (D)
69. In the context of media research,             69.
    what is the primary purpose of using
    a Likert Scale ?
                                                        (A)
    (A) To determine the reliability of
         a test
                                                        (B)
     (B) To measure attitudes or opinions
     (C) To establish the validity of a                 (C)
         hypothesis                                     (D)
     (D) To analyze demographic data
70. Which      research    design    is           70.
    characterised by the researcher’s
    lack of control over variables ?
                                                        (A)
    (A) Experimental
    (B) Quasi-experimental                              (B)
    (C) Descriptive                                     (C)
    (D) Survey                                          (D)
71. The ‘Long Tail’ in Digital Media              71.
    Economics refers to :
    (A) A focus on only the most
        popular and mainstream                          (A)
        products
    (B) The strategy offering a large
        number of niche products which                  (B)
        collectively make up a
        significant market share
    (C) Short-term          marketing
        strategies                                      (C)
    (D) The decline of digital media
        products                                        (D)

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72. ‘Content Curation’ in Digital Media          72.
    Management refers to :
    (A) The indiscriminate aggregation                 (A)
        of content
    (B) The process of collecting,                     (B)
        organizing and presenting
        content tailored to a specific
        audience
    (C) Avoiding the use of digital tools              (C)
        in content selection
    (D) Relying solely on user                         (D)
        generated content
73. According to the RNI report as on            73.                    2022
    March 2022, the second largest
    number of registered news and
    periodicals is in which language ?
    (A) English                                        (A)
    (B) Marathi                                        (B)
    (C) Bengali                                        (C)
    (D) Hindi                                          (D)
74. The     concept       of    ‘media           74.
    democratization’ with digital media
    production refers to :
    (A) The concentration of media                     (A)
        ownership
                                                       (B)
    (B) Increased     access  and
        participation   in   media
        production by a diverse
        audience                                       (C)
    (C) Limiting media production to
        professional journalists
                                                       (D)
    (D) Reducing the variety of media
        outlets

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75. In media production, ‘format                 75.
    franchising’ refers to :
    (A) Using a single platform for all                (A)
         media production
    (B) The licensing of a media                       (B)
         product’s format for production
         and adaptation in different
         markets
                                                       (C)
    (C) Avoiding any adaptation or
         changes in media content
    (D) Exclusive focus on franchising                 (D)
         in Print Media                          76.
76. The principle of ‘Media Pluralism’ is
    crucial to ensure :                                (A)
    (A) The dominance of a single
         viewpoint in the media                        (B)
    (B) The diversity of media sources
         and perspectives
                                                       (C)
    (C) Uniformity in media content
         across different outlets
                                                       (D)
    (D) Centralization of media control
                                                 77.         2021-22
77. Which of the following newspapers had
    the largest circulation for a single-
    edition English newspaper according
    to RNI report for 2021-22 ?                        (A)
    (A) The Times of India                             (B)
    (B) Hindustan Times                                (C)
    (C) The Indian Express                             (D)
    (D) The Hindu                                78.
78. Digital media production differs
    from traditional media production
    primarily in its :                                 (A)
    (A) Use of Analogue Technologies                   (B)
    (B) Emphasis on Static content                     (C)
    (C) Use of online platforms and
        multimedia elements
                                                       (D)
    (D) Focus on single platform
        delivery

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79. The economics of mass media in              79.
    India is characterized by :
    (A) A complete absence of private                 (A)
        sector involvement
    (B) The dominance of government
        funded media only                             (B)
    (C) A mix of public service
        broadcasting, private and                     (C)
        foreign investment in media
        industries
    (D) The lack of digital media
        platform                                      (D)
80. The concept of ‘Media Convergence’          80.
    primarily refers to :
    (A) The separation of different                   (A)
        media platform
    (B) The merging of traditional                    (B)
        media with new media
        technologies
                                                      (C)
    (C) The decline of electronic media
                                                      (D)
    (D) Focus on print media only
81. Which of the following is penalised         81.              2000
    cyber-crime under the Information
    Technology Act of 2000 ?
    (A) receiving of obscene material                 (A)
    (B) cheating by impersonation                     (B)
                                                      (C)
    (C) physical attack on user
                                                      (D)
    (D) financial fraud victimisation
82. Which of the following television is        82.
    distributed in analog mode ?
    (A) Internet Protocol                             (A)
    (B) Terrestrial                                   (B)
    (C) Direct to Home                                (C)
    (D) Over the Top                                  (D)

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83. Under the Cinematograph Act, 1952,           83.         1952
    the Board of Film Certification
    sanctions a certificate for :

    (A) Restricted private exhibition of               (A)
        film

    (B) Unrestricted public exhibition
                                                       (B)
        of film

    (C) Suitability of exhibition of film              (C)

    (D) Permission for exhibition of film              (D)

84. In the context of media ethics, an           84.
    investigative journalist can report a
    story based on :

    (A) Hearsay                                        (A)

    (B) Facts investigated and verified                (B)
        by him/herself

    (C) Opinions or work of others                     (C)

    (D) Fictional events                               (D)

85. The following is an example of               85.
    Cyber-crime :

    (A) Buying expired products                        (A)

    (B) Emailing                                       (B)

    (C) Phishing                                       (C)

    (D) Playing computer games                         (D)

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86. Identify the 4 factors used under              86.
    ‘fair use’ in the context of media laws
    & ethics :
     (A) Purpose and Character, Nature                   (A)
         of Original vs new content,
         effect on market, amount of
         content used
     (B) reasonable use, only for
                                                         (B)
         educational     purpose,
         commercial market and
         duplication
                                                         (C)
     (C) Nature of originals, old content
         for   new      designs      and
         repurposing
                                                         (D)
     (D) Amount of content used,
         repurposing the old content,
         Judicial use and new designs
87. Identify the correct statement :               87.
                                                         (A)
     (A) Slander is Intangible
                                                         (B)
     (B) Slander is Tangible                             (C)

     (C) Slander is Liable to Libel
                                                         (D)
     (D) Slander is a harmless
88. What is ‘Certification’ in the context         88.
    of media laws ?
    (A) Categorized in Trade Dress or                    (A)
        label or product can be
        distinguished based on its
        packaging
                                                         (B)
    (B) Represent the service which a
        company or business deals in
    (C) Specific quality standard that the               (C)
        company met in a financial year
    (D) Which has a common syllable,                     (D)
        prefix or suffix
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89. Identify the incorrect pair :               89.
    (A) IPC Sec 500 — Defamation
    (B) IPC Sec 508 — Blasphemy                       (A)            500—

    (C) IPC Sec 506 — Criminal                        (B)            508—
        intimidation                                  (C)           506—
    (D) IPC Sec 509 — Insulting
        Modesty                                       (D)            509—
90. The provisions about the concept of         90.
    freedom of expression are laid out
    in which of the following article of
    the Constitution of India ?
                                                      (A)   35
    (A) Article 35(a)
                                                      (B)   40
    (B) Article 40
                                                      (C)   19(1)
    (C) Article 19(1)(a)
                                                      (D)   19(1)
    (D) Article 19(1)(c)
                                                91.
91. Identify the incorrect statement :
                                                      (A)
    (A) PR is long term sincere effort
    (B) PR is reputation management
                                                      (B)
    (C) PR is propaganda
                                                      (C)
    (D) PR is ethical
                                                      (D)
92. Select the incorrect pair of
                                                92.
    stakeholders and the tool of
    communication :
                                                      (A)
    (A) Shareholder — Bulletin Board
    (B) Employee — House Journal                      (B)
                                                      (C)
    (C) Government — Reports
                                                      (D)
    (D) Consumers — Advertisements


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93. Which of the following statements is         93.
    false in terms of Public Relations ?

    (A) Public relations helps attract
                                                       (A)
         talented personnel for the
         organization

    (B) Public relations can help                      (B)

         overcoming               public
         misconceptions     about    the
                                                       (C)
         organization

    (C) Public relations can stimulate
         attitudes and toster goodwill
         from community                                (D)

    (D) Public relations can completely
         stop public scruting post crisis

94. Which of the following is not the
                                                 94.
    function of Marketing Public
    Relations (MPR) ?
                                                       (A)
    (A) Build Brand equity
                                                       (B)
    (B) Dealing with competitive efforts
                                                       (C)
    (C) Increase in brand awareness

    (D) Access to purchase influence                   (D)

         factors


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95. In   the    context     of   corporate         95.
    communication what is ‘SOCO’ in
    communication parlance ?

    (A) Similar overt communication                      (A)
         objective

    (B) Single                   overriding              (B)
         communication objective
                                                         (C)
    (C) Single overt corporate objective

    (D) Similar overriding corporate
                                                         (D)
         objective

96. In   which       kind   of   corporate         96.
    communication we find synchronous,
    interactive, real time exchange of
    message via a mediated source ?
                                                         (A)
    (A) Blogs
                                                         (B)
    (B) E-mail
                                                         (C)
    (C) Reports

    (D) Online Chat                                      (D)

97. Persuasive model of communication              97.
    is Public Relations refers to :

    (A) Two-way Assymetric model
                                                         (A)
    (B) Two-way Symmetric model                          (B)
    (C) One-way Asymmetric model                         (C)

    (D) Public Information model                         (D)

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98. Which of the following body releases         98.
    the official press releases on behalf
    of the PMO (Prime Minister’s Office)
                                                        (A)
    (A) Publications Division, Ministry
        of I & B
    (B) Press Information Bureau                        (B)
        (PIB)
                                                        (C)
    (C) Directorate of Public Relations
        (DPR)
                                                        (D)
    (D) PM Public Relations Setup
        (PMPRS)
99. Which of the following is an official        99.
    publication from Maharashtra
    government ?
                                                        (A)
    (A) Swarajya
                                                        (B)
    (B) Lokarpan
    (C) Lokrajya                                        (C)
    (D) Lok Kalyan                                      (D)
100. Which of the following statement is         100.
     true regarding the ‘Brand Funnel’ ?
    (A) Brand Funnel focuses on the
        brand attributes and the                        (A)
        functional benefits
    (B) Brand funnel examines the                       (B)
        journey of the potential
        consumer from desire to denial
    (C) Brand funnel represents the
        stages of consumer engagement
                                                        (C)
        with brand, from awareness to
        loyalty
    (D) Brand funnel analyses the
        financial performance of the
        brand with respect to the                       (D)
        number of competitors present
        in the market

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ROUGH WORK




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Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.