TS SET 2014: Paper III, Journalism
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SUBJECT CODE SUBJECT PAPER
A-10-03 JOURNALISM AND MASS COMMUNICATION III
HALL TICKET NUMBER QUESTION BOOKLET
NUMBER
OMR SHEET NUMBER
DURATION MAXIMUM MARKS NUMBER OF PAGES NUMBER OF QUESTIONS
2 HOUR 30 MINUTES 150 16 75
This is to certify that, the entries made in the above portion are correctly written and verified.
Candidate’s Signature Name and Signature of Invigilator
Instructions for the Candidates A¿æýÅÆæÿ$¦ËMæü$ çÜ*^èþ¯èþË$
1. Write your Hall Ticket Number in the space provided on the top 1. D ç³#r ò³O ¿êVæü ÌZ CÐèþÓºyìþ¯èþ çÜ¦Ë ÌZ Ò$ çàÌý sìýMðüsý ¯èþ ºÆæÿ$ Æ>Äæý$ yìþ.
of this page.
2. D {ç³Ôèý² ç³{èþÐèþ$$ yðþ¿ñýOI§æþ$ ºçßý$âñýO_eMæü {ç³Ôèý²Ë¯èþ$ MæüÍW E ¨.
2. This paper consists of seventy five multiple-choice type of
questions. 3. ç³Èæü {´ëÆæÿ ¿æýÐèþ$$¯èþ D {ç³Ôé²ç³{èþÐèþ$$ Ò$Mæü$ CÐèþÓºyæþ$èþ$ ¨. Ððþ$$§æþsìý I§æþ$
3. At the commencement of examination, the question booklet will °Ñ$çÙÐèþ$$ËÌZ D {ç³Ôé²ç³{èþÐèþ$$¯èþ$ ðþÇ_ Mìü §æþ ðþÍí³¯èþ A Ôé˯èþ$ èþç³µ°çÜÇV>
be given to you. In the first 5 minutes, you are requested to open çÜÇ^èþ*çÜ$Mø yìþ.
the booklet and compulsorily examine it as below : (i) D {ç³Ôèý² ç³{èþÐèþ$$¯èþ$ ^èþ*yæþyé°Mìü MæüÐèþÆÿõ³h A ^èþ$¯èþ E¯èþ² M>Wèþç³# ïÜË$¯èþ$
(i) To have access to the Question Booklet, tear off the paper _ ^èþ yìþ. íÜtMæüPÆÿ ïÜË$Ìôý° Ðèþ$ÇÄæý$$ C¨ÐèþÆæÿMóü ðþÇ_ E¯èþ² {ç³Ôé²ç³{èþÐèþ$$¯èþ$
seal on the edge of this cover page. Do not accept a booklet Ò$Ææÿ$ A XMæüÇ ^èþÐèþ§æþ$ª.
without sticker-seal and do not accept an open booklet.
(ii) Tally the number of pages and number of questions in (ii) MæüÐèþÆæÿ$ õ³h ò³O Ðèþ$${¨ _¯èþ çÜÐèþ*^éÆæÿ {ç³M>Ææÿ D {ç³Ôèý²ç³{èþÐèþ$$ÌZ° õ³iË
the booklet with the information printed on the cover çÜ Qůèþ$ Ðèþ$ÇÄæý$$ {ç³Ôèý²Ë çÜ Qůèþ$ çÜÇ^èþ*çÜ$Mø yìþ. õ³iË çÜ QÅMæü$
page. Faulty booklets due to pages/questions missing çÜ º «¨ _ V>± Ìôý§é çÜ*_ _¯èþ çÜ QÅÌZ {ç³Ôèý²Ë$ ÌôýMæü´ùÐèþ#r Ìôý§é °f{ç³
or duplicate or not in serial order or any other M>Mæü´ùÐèþ#r Ìôý§é {ç³Ôèý²Ë$ {MæüÐèþ$糧æþ®ÌZ ÌôýMæü´ùÐèþ#r Ìôý§é HÐðþO¯é óþyéË$ yæþ$r
discrepancy should be got replaced immediately by a Ðèþ sìý §øçÙç³NÇèþÐðþ$O¯èþ {ç³Ôèý² ç³{é°² Ððþ r¯óþ Ððþ$$§æþsìý I§æþ$ °Ñ$ÚëÌZÏ ç³È>
correct booklet from the invigilator within the period ç³ÆæÿÅÐóþæüMæü$°Mìü ÇW C_aÐóþíÜ §é°Mìü º§æþ$Ë$V> çÜÇV>Y E¯èþ² {ç³Ôèý²ç³{é°² ¡çÜ$Mø yìþ.
of 5 minutes. Afterwards, neither the Question Booklet
will be replaced nor any extra time will be given.
èþ§æþ¯èþ èþÆæÿ {ç³Ôèý²ç³{èþÐèþ$$ Ðèþ*Ææÿaºyæþ§æþ$ A§æþ¯èþç³# çÜÐèþ$Äæý$ CÐèþÓºyæþ§æþ$.
(iii) After this verification is over, the Test Booklet Number (iii) ò³O Ñ«§æþ V> çÜÇ^èþ*çÜ$Mö¯èþ² èþÆ>Óèþ {ç³Ôé²ç³{èþ çÜ Qůèþ$ OMR ç³{èþÐèþ$$ ò³O
should be entered in the OMR Sheet and the OMR Sheet A§óþÑ«§æþ V> OMR ç³{èþÐèþ$$ çÜ Qůèþ$ D {ç³Ôé²ç³{èþÐèþ$$ ò³O °ÇªçÙtt çÜ¦Ë ÌZ Æ>Äæý$ÐèþÌñý¯èþ$.
Number should be entered on this Test Booklet. 4. {ç³ {ç³Ôèý²Mæü$ ¯éË$Væü$ {ç³éÅÐèþ*²Äæý$ {ç³çܵ §æþ¯èþË$ (A), (B), (C) Ðèþ$ÇÄæý$$ (D)
4. Each item has four alternative responses marked (A), (B), (C) Ë$V> CÐèþÓºyézÆÿ$$. {ç³{ç³Ôèý²Mæü$ çÜÆðÿO¯èþ {ç³çܵ §æþ¯èþ¯èþ$ G¯èþ$²Mö° Mìü §æþ ðþÍí³¯èþ Ñ«§æþ V>
and (D). You have to darken the circle as indicated below on the OMR ç³{èþÐèþ$$ÌZ {ç³ {ç³Ôé² çÜ QÅMæü$ CÐèþÓºyìþ¯èþ ¯éË$Væü$ Ðèþé¢ÌZÏ çÜÆðÿO¯èþ
correct response against each item. {ç³çܵ §æþ¯èþ¯èþ$ çÜ*_ ^óþ Ðèþ颰² »êÌý ´ëÆÿ$$ sý ò³¯þø Mìü §æþ ðþÍí³¯èþ Ñ«§æþ V>
Example : A B C D ç³NÇ ^éÍ.
where (C) is the correct response. E§éçßýÆæÿ×ý : A B C D
5. Your responses to the items are to be indicated in theOMR Answer (C) çÜÆðÿO¯èþ {ç³çܵ §æþ¯èþ AÆÿ$$óþ
Sheet given to you. If you mark at any place other than in the 5. {ç³Ôèý²ËMæü$ {ç³çܵ §æþ¯èþ˯èþ$ D {ç³Ôèý²ç³{èþÐèþ$$ø CÐèþÓºyìþ¯èþ OMR ç³{èþÐèþ$$ ò³O¯èþ
circle in the Answer Sheet, it will not be evaluated. CÐèþÓºyìþ¯èþ Ðèþé¢ÌZϯóþ ç³NÇ _ Væü$Ç¢ ^éÍ. AÌêM>Mæü çÜÐèþ*«§é¯èþ ç³{èþ ò³O ÐóþÆöMæü ^ør
6. Read instructions given inside carefully. Væü$Ç¢õÜ¢ Ò$ {ç³çܵ §æþ¯èþ Ðèþ$*ÌêÅ Mæü¯èþ ^óþÄæý$ºyæþ§æþ$.
7. Rough Work is to be done in the end of this booklet. 6. {ç³Ôèý² ç³{èþÐèþ$$ ÌZç³Ë C_a¯èþ çÜ*^èþ¯èþ˯èþ$ gê{Væüèþ¢V> ^èþ§æþÐèþ yìþ.
8. If you write your name or put any mark on any part of the OMR
Answer Sheet, except for the space allotted for the relevant 7. _èþ$¢ç³°° {ç³Ôèý²ç³{èþÐèþ$$ _ÐèþÆæÿ C_a¯èþ RêäçܦËÐèþ$$ÌZ ^óþÄæý*Í.
entries, which may disclose your identity, you will render yourself 8. OMR ç³{èþÐèþ$$ ò³O °È~èþ çÜ¦Ë ÌZ çÜ*_ ^èþÐèþËíܯèþ ÑÐèþÆ>Ë$ èþí³µ _ CèþÆæÿ çÜ¦Ë ÌZ
liable to disqualification. Ò$ Væü$Ç¢ ç³#¯èþ$ ðþÍõ³ Ñ«§æþ V> Ò$ õ³Ææÿ$ Æ>Äæý$yæþ V>± Ìôý§é CèþÆæÿ _à²Ë¯èþ$ ò³rtyæþ
9. The candidate must handover the OMR Answer Sheet to the V>± ^óþíܯèþrÏÆÿ$$óþ Ò$ A¯èþÆæÿáèþMæü$ Ò$Æóÿ »ê«§æþ$ÅËÐèþ#éÆæÿ$.
invigilators at the end of the examination compulsorily and 9. ç³Èæü ç³NÆæÿ¢Æÿ$$¯èþ èþÆ>Óèþ Ò$ OMR ç³{é°² èþç³µ°çÜÇV> ç³Èæü ç³ÆæÿÅÐóþæüMæü$yìþMìü CÐéÓÍ.
must not carry it with you outside the Examination Hall. The Ðésìý° ç³Èæü Væü¨ ºÄæý$rMæü$ ¡çÜ$Mæü$ÐðþâæýÏMæü*yæþ§æþ$. ç³Èæü ç³NÆæÿ¢Æÿ$$¯èþ èþÆæÿ$Ðéèþ A¿æýÅÆæÿ$¦Ë$
candidate is allowed to take away the carbon copy of OMR {ç³Ôèý² ç³{é°², OMR ç³{èþ Äñý$$MæüP M>Ææÿ¾¯þ M>ï³° ¡çÜ$Mæü$ÐðþâæýÏÐèþ^èþ$a.
Sheet and used Question paper booklet at the end of the
examination. 10. ±Í/¯èþËÏ Ææÿ Væü$ »êÌý ´ëÆÿ$$ sý ò³¯þ Ðèþ*{èþÐóþ$ Eç³Äñý*W ^éÍ.
10. Use only Blue/Black Ball point pen. 11. ÌêVæüÇ£æþÐþ$ sôýº$ÌýÞ, M>ÅÍMæü$ÅÌôýrÆÿË$, GË[M>t°Mü ç³ÇMæüÆ>Ë$ Ððþ$$§æþËVæü$¯èþÑ ç³ÈæüVæü¨ÌZ
11. Use of any calculator or log table etc., is prohibited. Eç³Äñý*W ^èþyæþ °õÙ«§æþ .
12. There is no negative marks for incorrect answers. 12. èþç³ çÜÐèþ*«§é¯éËMæü$ Ðèþ*Ææÿ$PË èþWY ç³# Ìôý§æþ$.
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JOURNALISM AND MASS COMMUNICATION
Paper – III
1. Cardoid is 5. The essential tenets of media
technological determinism include all of
(A) A unidirectional microphone
the following EXCEPT
(B) Bi-directional microphone
(A) Communication technology is
(C) Omnidirectional microphone fundamental to society
(D) Boom microphone (B) Communication revolution lead to
social revolution
2. When was the first Press Regulation Act
passed in India ? (C) Media provide the materials for reality
construction
(A) 1780
(D) Each technology has a bias to a
(B) 1790 particular communication form
(C) 1792 contents and uses
(D) 1799 6. The arbitrary nature of the relationship
between signifier and the signified makes it
3. Over exposure to messages that can get
confusing and contradictory so people (A) Polysemic
become apathetic and don’t get involved (B) Convenient
in the political process. This is called
(C) Prohibitive
(A) Heterophily
(D) Purposeless
(B) Catharsis
7. The concept of individual’s privacy has
(C) Narcotizing dysfunction
been explained in
(D) Homophily (A) Article 10 of the Universal Declaration
of Human Rights (1948)
4. In offset printing, the plate carries the
image to be printed in ______ form. (B) Article 12 of the Universal Declaration
of Human Rights (1948)
(A) Readable
(C) Article 10(A) of the Universal
(B) Machine Readable
Declaration of Human Rights (1948)
(C) Invisible
(D) Article 13 of the Universal Declaration
(D) Mirror image of Human Rights (1948)
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8. The part of the lower case of a letter that 13. The persuasive communications process
excludes ascenders and descenders is should start with
called
(A) A basic belief about the communication
(A) Y-Column piece
(B) X-height (B) An audit of all the potential contacts –
(C) Overlay target consumers have with the
company and its brands
(D) Gutter
(C) An evaluation of the history of
9. Foreign letters, words, phrases and advertising used by the firm
symbols are always
(D) Hiring communication experts to
(A) In italics handle the communication problems
(B) In bold face of the firm
(C) Underlined 14. _________ is direct communication with
(D) Printed according to the policy of the carefully targeted individual consumers to
engineering editor obtain an immediate response.
(A) Personal Selling
10. Who was the founder of Madras Courier ?
(B) Public Relations
(A) Bernard Messink
(C) Direct Marketing
(B) John Z. Kiernander
(D) Sales Promotion
(C) Richard Johnston
(D) Peter Reed 15. Participatory theories criticized the
modernization theory on the grounds that
11. _____ is / are technique(s) of propaganda. it promoted a _____, _____, _____ view
(A) Nerve calling of development.
(B) Glittering generalities I. Top down
(C) Bandwagon II. Ethnocentric
(D) All of the above III. Paternalistic
IV. Colonialistic
12. Which newspaper is published in Berliner
format ? Codes:
(A) Business Line (A) II, III, IV
(B) Business Standard (B) I, II, III
(C) The Economic Times (C) I, III, IV
(D) The Mint (D) II, I, IV
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16. Press Trust of India is a 21. A URL specifies the following :
(A) Public trust I. Protocol used
(B) Private body II. Domain name of server hosting web
(C) Unit of I & B Ministry page
(D) Statutory body III. Name of folder with required
information
17. The term opinion leader was introduced by
(A) Elihu Katz IV. Name of document formatted using
HTML
(B) Lasswel
(C) E.M. Rogers Codes :
(D) Hovland (A) I, II, III, IV
18. Use of social and behavioural science (B) II, III, IV, I
methods by reporters to gather news and
(C) I, III, IV, II
analyze data is called
(A) Scientific journalism (D) I, III, II, IV
(B) Precision journalism 22. ______ formula examines the average
(C) Social science journalism sentence length and number of syllables
(D) Data journalism per word to determine the reading ease.
(A) Close Meryll
19. In newspaper design, the ‘golden ratio’ of
1:16 is part of the principle of (B) Rudolph Flesch
(A) Balance (C) SPACHE
(B) Proportion
(D) Fry Graph
(C) Contrast
(D) Rhythm 23. Scatter diagram is associated with
(A) Quasi experiment
20. In terms of style, which of the following is
NOT TRUE of broadcast news writing vs. (B) Case study
print news writing. (C) Experiment
(A) In both broadcast and print news
writing, contractions should be (D) Correlation
avoided
24. When a citation includes more than _____
(B) In broadcast news writing, attributions authors only the surname of the first author
should be placed before a quote, while is cited followed by et al
in print they usually follow
(C) In broadcasting, if a phonetic (A) 3
pronunciation is needed, it should be (B) 4
added each time the word is used
(C) 5
(D) In broadcasting, even common
abbreviations should be spelled out (D) 6
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25. The art of making a real movie in a virtual 30. ______ is perceived to have mainly liberal
world is called as Arab Nationalist and moderate Islamic
perspectives.
(A) Video cinema
(A) Al Arabiya
(B) Digital cinema
(B) Al Jazeera
(C) Telefilm (C) Al Alam
(D) Machinima (D) Al Mayaden
26. Article 361A was incorporated in the 31. Processes by which events, persons,
Constitution in the year values and ideas are first defined or
interpreted in a certain way and given
(A) 1956 value and priority, largely by mass media,
(B) 1969 leading to the personal construction of
larger pictures of reality is
(C) 1978
(A) Symbolic interactionism
(D) 1982 (B) Structural functionalism
27. A published list of a media organisation’s (C) Social Constructionism
standard rates for advertising including (D) Realism
deadline, specifications is termed as
32. Under the Press and Registration of
(A) Tariff card Books Act (1867), _____ has the power
(B) Rate card to order the closure of a newspaper for
irregular publication.
(C) Menu card
(A) Press Registrar
(D) Fare card (B) District Magistrate
28. “Many Voices One World” was published (C) Home Secretary
in the year (D) Commissioner / Superintendent of
Police
(A) 1977
(B) 1980 33. The word ‘Convergence’ applied to online/
web journalism indicates
(C) 1982
i. Text
(D) 1990 ii. Graphics, Photo gallery
29. Which organization provided radio iii. Audio
services in India in the beginning ? iv. Video
Codes :
(A) Indian Broadcasting Company
(A) i, iv
(B) Indian State Broadcasting Service
(B) i, iii, ii
(C) BBC (C) i, ii, iv
(D) All India Radio (D) i, ii, iii, iv
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34. To counter the heavily commercialized, 39. Assertion (A) : Research suggests
biased media, Edward Sherman and that delay conditioning
Noam Chomsky suggested
is generally the most
(A) Socially responsible media
effective method for
(B) Alternative media
establishing a
(C) Free media
(D) Capitalistic media conditioned response.
35. Reverse publishing implies Reason (R) : Conditioned stimulus
(A) Desktop publishing helps predict forthcoming
(B) Publishing using matte finish paper presentation of the
(C) Publishing first digitally unconditioned stimulus.
(D) Publishing without using plates
(A) Both (A) and (R) are true and (R) is
36. ______ is the Hyderabad born founding the correct explanation of (A)
editor of The Wall Street Journal.
(A) Fareed Rafiq Zakaria (B) Both (A) and (R) are true but (R) is not
(B) Muralidhar Naidu the correct explanation of (A)
(C) Prashant Rao
(C) (A) is true, but (R) is false
(D) Raju Narisetti
(D) (A) is false, but (R) is true
37. _______ allots radio frequencies.
(A) IPI 40. Assertion (A) : A large body of
(B) WARC research indicates that
(C) ITU violence and aggression
(D) WIPO is learned through
38. Assertion (A) : In all written work, the observation.
portion taken from any
source (web or Reason (R) : Learning through
literature) must be observation takes place
referenced.
due to exposure to similar
Reason (R) : It is important to give
situation and experienced
previous authors credit
for their work and also reinforcement.
allow readers to follow
up on any material (A) Both (A) and (R) are true and (R) is
quoted. the correct explanation of (A)
(A) Both (A) and (R) are true and (R) is (B) Both (A) and (R) are true but (R) is not
the correct explanation of (A)
the correct explanation of (A)
(B) Both (A) and (R) are true but (R) is not
the correct explanation of (A) (C) (A) is true, but (R) is false
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true
(D) (A) is false, but (R) is true
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41. Assertion (A) : Noise pollution is 44. Assertion (A) : Heavy television
unwanted accumulation viewers perceive
of noise in the reality exactly as it is in
atmosphere.
society as per the
Reason (R) : It interferes with Cultivation Analysis.
communication.
(A) Both (A) and (R) are true and (R) is Reason (R) : Heavy television
the correct explanation of (A) viewers can see many
(B) Both (A) and (R) are true but (R) is not channels which enable
the correct explanation of (A) them to assess the
(C) (A) is true, but (R) is false reality accurately.
(D) (A) is false, but (R) is true (A) Both (A) and (R) are true and (R) is
the correct explanation of (A)
42. Assertion (A) : A member of Parliament
cannot be sued in a court (B) Both (A) and (R) are true but (R) is not
of law for anything said the correct explanation of (A)
by him in Parliament.
(C) (A) is true, but (R) is false
Reason (R) : Article 19 of Constitution
protects freedom of (D) (A) is false, but (R) is true
speech and expression.
45. Assertion (A) : Many people live in a
(A) Both (A) and (R) are true and (R) is
confused state of mind
the correct explanation of (A)
after making some
(B) Both (A) and (R) are true but (R) is not
major decisions. They
the correct explanation of (A)
dislike to interact with
(C) (A) is true, but (R) is false others with a feeling
(D) (A) is false, but (R) is true that they may be further
confused.
43. Assertion (A) : Media organizations
make all the efforts to
Reason (R) : Supportive information
attract advertisement
revenue. helps people to
overcome cognitive
Reason (R) : Attracting advertisement
dissonance.
revenue is the sole
objective of newspapers. (A) Both (A) and (R) are true and (R) is
(A) Both (A) and (R) are true and (R) is the correct explanation of (A)
the correct explanation of (A)
(B) Both (A) and (R) are true but (R) is not
(B) Both (A) and (R) are true but (R) is not the correct explanation of (A)
the correct explanation of (A)
(C) (A) is true, but (R) is false
(C) (A) is true, but (R) is false
(D) (A) is false, but (R) is true (D) (A) is false, but (R) is true
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46. Assertion (A) : Lighting is described as 48. Identify the correct sequence for content
hard or soft depending analysis.
on whether it gives I. Define unit of analysis and construct
shadows that are either categories
hard or soft edged.
II. Formulate research question
Reason (R) : Hard light is always III. Define population and select sample
diffused.
IV. Establish coding system and code
(A) Both (A) and (R) are true and (R) is data
the correct explanation of (A)
V. Analyse data and draw conclusions
(B) Both (A) and (R) are true but (R) is not
the correct explanation of (A) Codes :
(C) (A) is true, but (R) is false (A) III, II, IV, I, V
(D) (A) is false, but (R) is true (B) II, III, I, IV, V
(C) IV, I, III, II, V
47. Assertion (A) : In 1960s and 70s the
business of publishing (D) II, III, IV, I, V
did not get the attention
49. Arrange the following in the right sequence
it needed.
in the development of a research idea.
Reason (R) : The low returns and I. Research topic
high capital investment
II. Research problem
in the business were
III. Research question
combined with an acute
shortage of the primary IV. Research purpose
raw material, newsprint. V. Hypothesis
(A) Both (A) and (R) are true and (R) is
Codes :
the correct explanation of (A)
(A) II, I, III, IV, V
(B) Both (A) and (R) are true but (R) is not
the correct explanation of (A) (B) I, II, III, IV, V
(C) (A) is true, but (R) is false (C) I, II, IV, III, V
(D) (A) is false, but (R) is true (D) III, I, II, IV, V
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50. Arrange the right sequence of the stages 53. Identify the correct order according to the
of audience fragmentation. year of establishment.
I. Pluralism model I. ITU
II. Unitary model II. IPDC
III. Breaking model III. Intelsat
IV. Core periphery model IV. Arabsat
Codes : Codes :
(A) I, IV, III, II (A) II, I, III, IV
(B) IV, II, I, III (B) I, III, IV, II
(C) II, I, IV, III (C) III, II, I, IV
(D) III, IV, I, II (D) IV, I, III, II
51. Arrange the following in the right sequence 54. Arrange the steps in the right sequence
while selecting a sample using the tracing the evolution of mass media
systematic random sampling method. research.
I. Population I. Uses and users of the media
II. Sample size II. Media itself
III. Sampling frame III. Effects of media
IV. Sampling interval IV. How the media improved
Codes : Codes :
(A) I, II, III, IV (A) I, II, III, IV
(B) II, I, III, IV (B) II, I, IV, III
(C) III, II, I, IV (C) IV, III, I, II
(D) I, III, II, IV (D) II, I, III, IV
52. The sequence of stages in which types of 55. Identify the right sequence in the inductive
research is undertaken
reasoning process of research.
I. Pilot testing
I. Observation
II. Processual
II. Tentative hypotheses
III. Concurrent
III. Pattern
IV. Terminal Evaluation
IV. Theory
Codes :
Codes :
(A) I, III, II, IV
(A) I, III, II, IV
(B) II, III, I, IV
(B) I, II, III, IV
(C) III, II, IV, I
(C) II, III, I, IV
(D) I, II, III, IV
(D) III, I, II, IV
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56. Identify the correct sequence of functional 59. Match List – I with List – II
stages of developing a new product.
I. Ideation List – I List – II
II. Concept development I. George Allen 1. The Civil and
III. Design development
Military
IV. Testing
Gazette
Codes :
(A) I, II, III, IV II. William Carey 2. Statesman
(B) III, IV, I, II III. Robert Knight 3. The Pioneer
(C) IV, III, I, II
IV. E.K. Robinson 4. Friend of India
(D) II, I, III, IV
57. Identify the correct sequence for Codes :
developing an e-learning programme. I II III IV
I. Interface design
II. Client need analysis (A) 1 2 3 4
III. Template design (B) 3 4 2 1
IV. Instructional design
(C) 3 2 1 4
Codes :
(A) III, IV, I, II (D) 3 1 4 2
(B) I, II, IV, III
(C) II, I, III, IV 60. Match List – I with List – II
(D) IV, III, I, II List – I List – II
58. Match List – I with List – II
I. Film (Moving 1. Sony
List – I List – II outlines)
I. What is the SES 1. Analytical
of audience ? II. Printing press 2. Johann
II. Why do people 2. Experimental Gutenberg
read newspapers ?
III. Transistor radio 3. Louis Prince
III. Does media 3. Case study
violence lead to IV. Microphone 4. Alexander
aggression ? Graham Bell
IV. Studying media 4. Descriptive
behavior during Codes :
elections
I II III IV
Codes :
I II III IV (A) 2 4 1 3
(A) 1 3 4 2 (B) 4 1 3 2
(B) 4 3 1 2
(C) 3 2 1 4
(C) 4 1 2 3
(D) 3 2 1 4 (D) 1 2 3 4
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61. Match List – I with List – II 63. Match List – I with List – II
List – I List – II List – I List – II
I. Key informant 1. Group I. S. Sadanand 1. Swarajya
interview II. Khasa Subba Rao 2. Leader
II. Moderator 2. Field study III. C.Y. Chintamani 3. National
III. Test, re-test 3. Content Herald
analysis IV. M. Chalapathi Rau 4. Free Press
IV. Inter-coder 4. Experimental Journal
reliability
Codes :
Codes : I II III IV
I II III IV (A) 3 2 4 1
(A) 3 2 1 4 (B) 1 3 2 4
(B) 2 1 4 3 (C) 4 1 2 3
(C) 1 3 2 4 (D) 2 4 3 1
(D) 4 2 3 1
64. Match List – I with List – II
62. Match List – I with List – II
List – I List – II
List – I List – II I. Ads across the 1. Ear Panel
I. Headline above 1. Caption on the news page
the mast head photo
II. Ads surrounded 2. Solus
II. Cutline 2. Precise by news/ classified
positioning of ads
subject in
III. Single display ad 3. Island
camera
on front page on
III. Mortise 3. Caption below right side
the photo
IV. Ads on either side 4. Ribbon
IV. Rule of thirds 4. Skyline of masthead
Codes : Codes :
I II III IV I II III IV
(A) 1 2 3 4 (A) 2 4 1 3
(B) 2 1 4 3 (B) 4 3 2 1
(C) 3 4 1 2 (C) 3 1 2 4
(D) 4 3 2 1 (D) 1 2 4 3
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65. Match List – I with List – II 67. Match List – I with List – II
List – I List – II List – I List – II
I. Anand Patwardhan 1. Rabindranath I. McClelland 1. Pictures in our
Tagore heads
II. Lippman 2. N-ach
II. Sanjay Kaku 2. India
Untouched III. Inkles 3. Empathy
III. Stalin 3. Words on IV. Lerner 4. Withdrawal of
status
Water
IV. Satyajit Ray 4. Children of Codes :
Mandala I II III IV
(A) 1 2 3 4
Codes :
(B) 3 1 2 4
I II III IV
(C) 4 2 1 3
(A) 4 3 2 1
(D) 2 1 4 3
(B) 2 1 4 3
68. Match List – I with List – II
(C) 1 3 2 4
List – I List – II
(D) 3 4 1 2
I. Standard for 1. CCITT
66. Match List – I with List – II photographic image
II. Stores different 2. GIF
List – I List – II types of images
I. Radio Mirchi 1. 98.3 III. Transmits graphic 3. TIFF
II. Radio City 2. 91.1 images over phone
lines
III. Red FM 3. 93.5
IV. Loss less 4. JPEG
IV. FM Rainbow 4. 101.9 compression of
images
Codes :
I II III IV Codes :
I II III IV
(A) 4 1 2 3
(A) 4 3 2 1
(B) 2 4 1 3 (B) 3 2 1 4
(C) 2 3 4 1 (C) 2 1 3 4
(D) 3 4 1 2 (D) 1 2 3 4
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It can be argued that much consumer Most consumer-goods markets are
dissatisfaction with marketing strategies significantly by different. Typically, there
arises from an inability to aim advertising are many rather than few potential
consumers. Each represents a relatively
at only the likely buyers of a given product.
small percentage of potential sales.
There are three groups of consumers who Rarely do members of a particular market
are affected by the marketing process. segment group themselves neatly into a
Frist, there is the market segment-people meaningful programme target. There are
who need the commodity in question. substantial differences among consumers
Second, there is the program target-people with similar demographic characteristics.
in the market segment with the “best fit” Even with all the past-decade’s advances
in information technology, direct selling of
characteristics for a specific product. Lots
consumer goods is rare, and mass
of people may need trousers, but only a marketing – a marketing approach that
few qualify as likely buyers of very aims at a wide audience remains the only
expensive designer trousers. Finally, there economically feasible mode.
is the programme audience. All people Unfortunately, there are few media that
who are actually exposed to the marketing allow the marketer to direct a marketing
programme exclusively to the programme
programme without regard to whether they
target. Inevitably, people get exposed to
need or want the product.
a great deal of marketing for products in
which they have no interest and so they
These three groups are rarely identical. An
become annoyed.
exception occurs occasionally in case
Answer the following questions based on the
where customers for a particular industrial
passage.
product may be few and easily identifiable.
Such customers, all sharing a particular 69. The passage suggests which of the
need, are likely to form a meaningful following about highly specialized trade
target, for example, all companies with a media ?
particular application of the product in (A) They should be used only when direct
question, such as high-speed fillers of selling is not economically feasible
bottles at breweries. In such circumstances, (B) They can be used to exclude from the
direct selling (marketing that reaches only programme audience people who are
the programme target) is likely to be not part of the programme target
economically justified, and highly (C) They are used only for very expensive
specialized trade media exist to expose products
members of the programme target and only (D) They are rarely used in the
members of the programme target to the implementation of marketing
marketing programme. programmes for industrial products
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70. The passage suggests which of the 73. The passage suggests that which of the
following about direct selling ? following is true about the marketing of
industrial products like those discussed in
(A) It is used in the marketing of most
the third paragraph ?
industrial products
(A) The market segment and programme
(B) It is often used in cases where there target are identical
is a large programme target
(B) Mass marketing is the only feasible
(C) It is not economically feasible for most way of advertising such products
marketing programmes (C) The marketing programme cannot be
(D) It is used only for products for which directed specifically to the programme
there are many potential customers target
(D) More customers would be needed to
71. The author mentions “trousers” most likely justify the expenses of direct selling
in order to
(A) Make a comparison between the 74. The passage supports which of the
programme target and the programme following statements about demographic
audience characteristics and marketing ?
(B) Emphasize the similarities between (A) Demographic research is of no use in
the market segment and the determining how successful a product
programme target will be with a particular group of
consumers
(C) Provide an example of the way three
groups of consumers are affected by (B) A programme audience is usually
a marketing programme composed of people with similar
demographic characteristics
(D) Clarify the distinction between the
market segment and the programme (C) Psychological factors are more
target important than demographic factors in
defining market segments
72. Which of the following best exemplifies the (D) Consumers with similar demographic
situation described in the last two characteristics do not necessarily form
sentences of the passage? a meaningful programme target
(A) A product suitable for women aged
21– 30 is marketed at meetings 75. It can be inferred from the passage that
attended only by potential customers which of the following is true for most
consumer goods markets ?
(B) A company develops a new product
and must develop an advertising (A) The programme target and the
campaign to create a market for it programme audience are not usually
identical
(C) A product suitable for men aged 60
and over is advertised in a magazine (B) The programme audience is smaller
read by adults of all ages than the market segment.
(D) A new product is developed and (C) The programme audience and the
marketers collect demographic data on market segment are usually identical
potential consumers before developing (D) The market segment and the
a specific advertising campaign programme target are usually identical
___________________
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Space for Rough Work
III 16 A-10-03Official key not published for this paper.
Page 1 of 16
Source: Telangana State Eligibility Test. Question paper published by Telangana State Eligibility Test.