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TS SET 2014: Paper III, Management

  • Paper code: 11
  • Language: Bilingual
  • 24 pages
TS SET 2014 question paper, TS SET 2014, Paper III, Management, page 1 of 24
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         SUBJECT CODE          SUBJECT             PAPER

                                                                                            A-11-03                                                      MANAGEMENT                                                                         III
                                                                                                                                   HALL TICKET NUMBER                                                                    QUESTION BOOKLET
                                                                                                                                                                                                                             NUMBER

                                                                                                                                      OMR SHEET NUMBER



                                                                                            DURATION                                  MAXIMUM MARKS                           NUMBER OF PAGES                          NUMBER OF QUESTIONS
                                                                                    2 HOUR 30 MINUTES                                             150                                        24                                           75
                                                                                 This is to certify that, the entries made in the above portion are correctly written and verified.



                                                                                 Candidate’s Signature                                                                                                  Name and Signature of Invigilator
                                                                                                   Instructions for the Candidates                                                              A¿æýÅÆæÿ$¦ËMæü$ çÜ*^èþ¯èþË$
                                                                                 1. Write your Hall Ticket Number in the space provided on the top 1. D ç³#r ò³O ¿êVæü ÌZ CÐèþÓºyìþ¯èþ çÜ¦Ë ÌZ Ò$ çà̌ý sìýMðüsŒý ¯èþ ºÆæÿ$ Æ>Äæý$ yìþ.
                                                                                    of this page.                                                       2. D {ç³Ôèý² ç³{™èþÐèþ$$ yðþ¿ñýOI§æþ$ ºçßý$âñýO_eMæü {ç³Ôèý²Ë¯èþ$ MæüÍW E ¨.
                                                                                 2. This paper consists of seventy five multiple-choice type of
                                                                                    questions.                                                          3. ç³È„æü {´ëÆæÿ ¿æýÐèþ$$¯èþ D {ç³Ôé²ç³{™èþÐèþ$$ Ò$Mæü$ CÐèþÓºyæþ$™èþ$ ¨. Ððþ$$§æþsìý I§æþ$
                                                                                 3. At the commencement of examination, the question booklet will          °Ñ$çÙÐèþ$$ËÌZ D {ç³Ôé²ç³{™èþÐèþ$$¯èþ$ ™ðþÇ_ Mìü §æþ ™ðþÍí³¯èþ A Ôé˯èþ$ ™èþç³µ°çÜÇV>
                                                                                    be given to you. In the first 5 minutes, you are requested to open     çÜÇ^èþ*çÜ$Mø yìþ.
                                                                                    the booklet and compulsorily examine it as below :                        (i) D {ç³Ôèý² ç³{™èþÐèþ$$¯èþ$ ^èþ*yæþyé°Mìü MæüÐèþƊÿõ³h A ^èþ$¯èþ E¯èþ² M>W™èþç³# ïÜË$¯èþ$
                                                                                       (i) To have access to the Question Booklet, tear off the paper                 _ ^èþ yìþ. íÜtMæüPƊÿ ïÜË$Ìôý° Ðèþ$ÇÄæý$$ C¨ÐèþÆæÿMóü ™ðþÇ_ E¯èþ² {ç³Ôé²ç³{™èþÐèþ$$¯èþ$
                                                                                           seal on the edge of this cover page. Do not accept a booklet               Ò$Ææÿ$ A XMæüÇ ^èþÐèþ§æþ$ª.
                                                                                           without sticker-seal and do not accept an open booklet.
                                                                                      (ii) Tally the number of pages and number of questions in              (ii)     MæüÐèþÆæÿ$ õ³h ò³O Ðèþ$${¨ _¯èþ çÜÐèþ*^鯿ÿ {ç³M>Ææÿ D {ç³Ôèý²ç³{™èþÐèþ$$ÌZ° õ³iË
                                                                                           the booklet with the information printed on the cover                      çÜ Qůèþ$ Ðèþ$ÇÄæý$$ {ç³Ôèý²Ë çÜ Qůèþ$ çÜÇ^èþ*çÜ$Mø yìþ. õ³iË çÜ QÅMæü$
                                                                                           page. Faulty booklets due to pages/questions missing                       çÜ º «¨ _ V>± Ìôý§é çÜ*_ _¯èþ çÜ QÅÌZ {ç³Ôèý²Ë$ ÌôýMæü´ùÐèþ#r Ìôý§é °f{糆
                                                                                           or duplicate or not in serial order or any other                           M>Mæü´ùÐèþ#r Ìôý§é {ç³Ôèý²Ë$ {MæüÐèþ$ç³§æþ®†ÌZ ÌôýMæü´ùÐèþ#r Ìôý§é HÐðþO¯é ™óþyéË$ yæþ$r
                                                                                           discrepancy should be got replaced immediately by a                        Ðèþ sìý §øçÙç³NǙèþÐðþ$O¯èþ {ç³Ôèý² ç³{™é°² Ððþ r¯óþ Ððþ$$§æþsìý I§æþ$ °Ñ$ÚëÌZÏ ç³È„>
                                                                                           correct booklet from the invigilator within the period                    ç³ÆæÿÅÐóþ„æüMæü$°Mìü †ÇW C_aÐóþíÜ §é°Mìü º§æþ$Ë$V> çÜÇV>Y E¯èþ² {ç³Ôèý²ç³{™é°² ¡çÜ$Mø yìþ.
                                                                                           of 5 minutes. Afterwards, neither the Question Booklet                     ™èþ§æþ¯èþ ™èþÆæÿ {ç³Ôèý²ç³{™èþÐèþ$$ Ðèþ*Ææÿaºyæþ§æþ$ A§æþ¯èþç³# çÜÐèþ$Äæý$ CÐèþÓºyæþ§æþ$.
                                                                                           will be replaced nor any extra time will be given.
                                                                                     (iii) After this verification is over, the Test Booklet Number        (iii) ò³O Ñ«§æþ V> çÜÇ^èþ*çÜ$Mö¯èþ² ™èþÆ>әèþ {ç³Ôé²ç³{™èþ çÜ Qůèþ$ OMR ç³{™èþÐèþ$$ ò³O
                                                                                           should be entered in the OMR Sheet and the OMR Sheet                       A§óþÑ«§æþ V> OMR ç³{™èþÐèþ$$ çÜ Qůèþ$ D {ç³Ôé²ç³{™èþÐèþ$$ ò³O °ÇªçÙtt çÜ¦Ë ÌZ Æ>Äæý$ÐèþÌñý¯èþ$.
                                                                                           Number should be entered on this Test Booklet.               4. {糆 {ç³Ôèý²Mæü$ ¯éË$Væü$ {糙éÅÐèþ*²Äæý$ {糆çܵ §æþ¯èþË$ (A), (B), (C) Ðèþ$ÇÄæý$$ (D)
                                                                                 4. Each item has four alternative responses marked (A), (B), (C)          Ë$V> CÐèþÓºyézÆÿ$$. {糆{ç³Ôèý²Mæü$ çÜÆðÿO¯èþ {糆çܵ §æþ¯èþ¯èþ$ G¯èþ$²Mö° Mìü §æþ ™ðþÍí³¯èþ Ñ«§æþ V>
                                                                                    and (D). You have to darken the circle as indicated below on the       OMR ç³{™èþÐèþ$$ÌZ {糆 {ç³Ôé² çÜ QÅMæü$ CÐèþÓºyìþ¯èþ ¯éË$Væü$ Ðèþ–™é¢ÌZÏ çÜÆðÿO¯èþ
                                                                                    correct response against each item.                                    {糆çܵ §æþ¯èþ¯èþ$ çÜ*_ ^óþ Ðèþ–™é¢°² »ê̌ý ´ëÆÿ$$ sŒý ò³¯Œþ™ø Mìü §æþ ™ðþÍí³¯èþ Ñ«§æþ V>
                                                                                    Example : A             B      C      D                                ç³NÇ ^éÍ.
                                                                                    where (C) is the correct response.                                     E§éçßýÆæÿ×ý :                   A           B          C        D
                                                                                                                                                           (C) çÜÆðÿO¯èþ {糆çܵ §æþ¯èþ AÆÿ$$™óþ
                                                                                 5. Your responses to the items are to be indicated in the OMR Answer
                                                                                    Sheet given to you. If you mark at any place other than in the 5. {ç³Ôèý²ËMæü$ {糆çܵ §æþ¯èþ˯èþ$ D {ç³Ôèý²ç³{™èþÐèþ$$™ø CÐèþÓºyìþ¯èþ OMR ç³{™èþÐèþ$$ ò³O¯èþ
                                                                                    circle in the Answer Sheet, it will not be evaluated.                  CÐèþÓºyìþ¯èþ Ðèþ–™é¢ÌZϯóþ ç³NÇ _ Væü$Ç¢ ^éÍ. AÌêM>Mæü çÜÐèþ*«§é¯èþ ç³{™èþ ò³O ÐóþÆöMæü ^ør
                                                                                 6. Read instructions given inside carefully.                              Væü$Ç¢õÜ¢ Ò$ {糆çܵ §æþ¯èþ Ðèþ$*ÌêÅ Mæü¯èþ ^óþÄæý$ºyæþ§æþ$.
                                                                                 7. Rough Work is to be done in the end of this booklet.                6. {ç³Ôèý² ç³{™èþÐèþ$$ ÌZç³Ë C_a¯èþ çÜ*^èþ¯èþ˯èþ$ gê{Væü™èþ¢V> ^èþ§æþÐèþ yìþ.
                                                                                 8. If you write your name or put any mark on any part of the OMR 7. _™èþ$¢ç³°° {ç³Ôèý²ç³{™èþÐèþ$$ _ÐèþÆæÿ C_a¯èþ RêäçܦËÐèþ$$ÌZ ^óþÄæý*Í.
                                                                                    Answer Sheet, except for the space allotted for the relevant
                                                                                    entries, which may disclose your identity, you will render yourself 8. OMR ç³{™èþÐèþ$$ ò³O °È~™èþ çÜ¦Ë ÌZ çÜ*_ ^èþÐèþËíܯèþ ÑÐèþÆ>Ë$ ™èþí³µ _ C™èþÆæÿ çÜ¦Ë ÌZ
                                                                                     liable to disqualification.                                      Ò$ Væü$Ç¢ ç³#¯èþ$ ™ðþÍõ³ Ñ«§æþ V> Ò$ õ³Ææÿ$ Æ>Äæý$yæþ V>± Ìôý§é C™èþÆæÿ _à²Ë¯èþ$ ò³rtyæþ
                                                                                 9. The candidate must handover the OMR Answer Sheet to the           V>± ^óþíܯèþrÏÆÿ$$™óþ Ò$ A¯èþÆæÿá™èþMæü$ Ò$Æóÿ »ê«§æþ$ÅËÐèþ#™éÆæÿ$.
                                                                                    invigilators at the end of the examination compulsorily and 9. ç³È„æü ç³NÆæÿ¢Æÿ$$¯èþ ™èþÆ>әèþ Ò$ OMR ç³{™é°² ™èþç³µ°çÜÇV> ç³È„æü ç³ÆæÿÅÐóþ„æüMæü$yìþMìü CÐéÓÍ.
                                                                                    must not carry it with you outside the Examination Hall. The      Ðésìý° ç³È„æü Væü¨ ºÄæý$rMæü$ ¡çÜ$Mæü$ÐðþâæýÏMæü*yæþ§æþ$. ç³È„æü ç³NÆæÿ¢Æÿ$$¯èþ ™èþÆæÿ$Ðé™èþ A¿æýÅÆæÿ$¦Ë$
                                                                                    candidate is allowed to take away the carbon copy of OMR          {ç³Ôèý² ç³{™é°², OMR ç³{™èþ Äñý$$MæüP M>Ææÿ¾¯Œþ M>ï³° ¡çÜ$Mæü$ÐðþâæýÏÐèþ^èþ$a.
                                                                                    Sheet and used Question paper booklet at the end of the
                                                                                                                                                  10. ±Í/¯èþËÏ Ææÿ Væü$ »ê̌ý ´ëÆÿ$$ sŒý ò³¯Œþ Ðèþ*{™èþÐóþ$ Eç³Äñý*W ^éÍ.
                                                                                    examination.
                                                                                10. Use only Blue/Black Ball point pen.                           11. ÌêVæüÇ£æþЌþ$ sôýº$̌ýÞ, M>ÅÍMæü$ÅÌôýrƊÿË$, GË[M>t°MŠü ç³ÇMæüÆ>Ë$ Ððþ$$§æþËVæü$¯èþÑ ç³È„æüVæü¨ÌZ
                                                                                11. Use of any calculator or log table etc., is prohibited.           Eç³Äñý*W ^èþyæþ °õÙ«§æþ .
                                                                                12. There is no negative marks for incorrect answers.             12. ™èþ糚 çÜÐèþ*«§é¯éËMæü$ Ðèþ*Ææÿ$PË ™èþWY ç³# Ìôý§æþ$.
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TS SET 2014 question paper, TS SET 2014, Paper III, Management, page 2 of 24
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                   HE
                     RE

             WR
               ITE

         NO
           T
        DO



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*A0403*
                                        MANAGEMENT
                                              Paper – III

  1. Grievance means                                   4. Achievement,            Recognition   and

        (A) Long pending unresolved written                 Responsibility are

            complaint
                                                            (A) Extrinsic rewards
        (B) Long pending unresolved oral
                                                            (B) Monetary rewards
            complaint
                                                            (C) Technical rewards
        (C) Long standing unresolved strike

                                                            (D) Intrinsic rewards
        (D) Long standing unresolved lockout


  2. ‘Hot Stove’ rule is                               5. Staffing includes


        (A) A learning program                               1. Workload estimation

        (B) A disciplinary action                            2. Termination

        (C) A training program                               3. Selection

        (D) A dispute settlement
                                                             4. Induction

  3. Directing is one of the important functions
                                                            Options :
        of HRM under______ function.
                                                            (A) 1 and 2 only
        (A) Operative

                                                            (B) 1, 2 and 3 only
        (B) Technical

        (C) Managerial                                      (C) 2, 4, 3 only


        (D) Behavioral                                      (D) 1, 2, 3 and 4


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  6. HR Planning includes                   8. Select the correct sequence of the
                                               following H.R. functions
         1. Selection
                                                1. Compensation and Benefits
         2. Recruitment                         2. H.R. Planning
         3. Training                            3. Performance Appraisal

         4. Separation                          4. Recruitment Selection

                                                5. Training and Development
        Options :
                                               Options :
        (A) 1 and 2
                                              (A) 1 – 2 – 3 – 4 – 5
        (B) 3 and 4
                                              (B) 2 – 4 – 5 – 3 – 1
        (C) 1, 2, 3 and 4                     (C) 5 – 4 – 3 – 2 – 1
        (D) 2, 3 and 4                        (D) 4 – 3 – 2 – 1 – 5

  7. The order of Grievance redressal       9. Select the correct sequence of the stages
                                               in career cycle
        procedure
                                                1. Maintenance
         1. Supervisor
                                                2. Establishment
         2. Foreman
                                                3. Exploration
         3. H.O.D.                              4. Growth
         4. Worker                              5. Mid-career crisis

         5. Grievance Committee                 6. Stabilization

                                                7. Decline
        Option :
                                               Options :
        (A) 4 – 2 – 1 – 3 – 5
                                              (A) 1– 2 – 3 – 4 – 5 – 6 – 7
        (B) 1 – 2 – 3 – 4 – 5
                                              (B) 7 – 6 – 5 – 4 – 3 – 2 – 1
        (C) 5 – 4 – 3 – 2 – 1
                                              (C) 4 – 3 – 2 – 6 – 5 – 1 – 7
        (D) 3 – 2 – 1 – 5 – 4                 (D) 6 – 5 – 4 – 2 – 3 – 7 – 1

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 10. Match the following sets:                         12. Match the following sets:

        Set-I                     Set-II
                                                           Set-I                               Set-II
  a. Maslow         1. Two factor theory
                                                        a. Culture                         1. Beautrice web
  b. McGregor       2. Need Hierarchy theory
                                                        b. Organizational culture 2. Ishikawa
  c. Herzberg       3. Achievement theory

  d. McClelland     4. Theory ‘X’ and Theory ‘Y’        c. Collective bargaining           3. Edgar Sehin

        Options:                                        d. Quality circles                 4. E.B. Taylor
                a   b      c      d
                                                           Options :
        (A)     1   3      2      4
        (B)     2   4      1      3                                  a       b        c        d

        (C)     3   2      4      1                         (A)      2       1        3        4
        (D)     2   1      3      4                         (B)      1       3        4        2
 11. Match the following sets:                              (C)      4       3        1        2
        Set-I                     Set-II                    (D)      3       2        1        4
  a. Job specification    1. Relative worth of
                                                       13. Assertion (A) : HRM is the policies and
                             job
                                                                                 practices involved in
  b. Job Description      2. Human
                                                                                 managing the people.
                             Requirements

  c. Job Enrichment       3. Duties and                    Reasoning (R) : HRD is training and
                             Responsibilities                                    developing people’s

  d. Job Evaluation       4. New opportunities                                   skills.

        Options:                                           Options :
                a   b      c      d                        (A) Both A and R are correct
        (A)     3   4      2      1
                                                           (B) A is correct but R is wrong
        (B)     4   3      1      2
                                                          (C) A is wrong but R is correct
        (C)     2   3      4      1
        (D)     1   4      3      2                       (D) Both A and R are wrong

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 14. Assertion (A) : Performance                       Read the following passage and answer the
                         Management is a
                                                       questions from (Q. No. 16 – 19)
                         comprehensive
                         approach of assigning,        One of the best-known organization wide
                         training, assessing and
                                                       incentive systems is the Scanlon plan. It seeks
                         rewarding employee’s
                         performance.                  cooperation between management and
                                                       employees through sharing problems, goals
        Reasoning (R) : Performance appraisal
                        is evaluating employees’       and ideas. (It is interesting to note that many
                        current performance            quality circle programs instituted in the 1980s
                        relative to “standard
                                                       were a direct outgrowth of the Scanlon Plan).
                        performance”.
                                                       Under Scalon, each department in the
        Options :
                                                       organization has a committee composed of
        (A) Both A and R are wrong
                                                       supervisor and employee representatives.
        (B) Both A and R are correct
                                                       Another incentive plan that started in the early
        (C) A is correct but R is wrong
                                                       1990s is called IMPROSHARE. Improshare,
        (D) A is wrong but R is correct
                                                       a contraction of improving productivity through
 15. Assertion (A) : Learning is the process           sharing, uses a mathematical formula to
                     through which employees
                                                       determine employee’s bonuses. For example,
                     gain skills by their
                     spontaneous efforts.              if workers save labor costs in producing a
                                                       product, a predetermined portion of the labour
        Reasoning (R) : Training is the process
                        through which employees        savings goes to the employees.
                        are gaining skills by
                        enforcement.                   16. Bonus based on mathematical formula is

        Options :                                          (A) Market share

        (A) Both A and R are correct                       (B) Inclusive share
        (B) Both A and R are wrong
                                                          (C) Improshare
        (C) A is correct R is wrong
                                                          (D) Intra share
        (D) A is wrong R is correct
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 17. Incentive program through sharing          20. The marketing concept holds that

        problems between employees and              (A) Firm should find the right products for
                                                        its customers and not the right
        employers is                                    customers for its product

                                                    (B) Customers who are coaxed into
        (A) Gantt-Plan
                                                        buying a product will most likely buy it
                                                        again
        (B) Scan-Plan
                                                    (C) A new product will not be successful
        (C) Lon Plan                                    unless it is priced, distributed and sold
                                                        properly
        (D) Scanlon-Plan                            (D) A better product will by itself lead
                                                        people to buy it without much effort
 18. Scanlon-Plan is a derivative of                    from the sellers

                                                21. The ultimate outcome of relationship
        (A) Quality Management
                                                    marketing is a unique company asset
                                                    called the _________, consisting of the
        (B) Quality spiral
                                                    company and its supporting stake holders.

        (C) Quality engineering                     (A) Brand

                                                    (B) Supply chain
        (D) Quality Circle
                                                    (C) Value proposition

                                                    (D) Service channel
 19. Scanlon plan is _________ incentive.
                                                22. Which of the following categories of goods
        (A) Individual wise                         and services is most likely to require an
                                                    aggressive use of the selling concept?
        (B) Group-wise                              (A) Shopping goods

                                                    (B) Necessary goods
        (C) Plant wise
                                                    (C) Luxury goods
        (D) Team wise                               (D) Unsought goods

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 23. When e-Bay and Amazon .com cut out the             25. The set of brand equity drivers are

        majority of middlemen that normally would            1. The initial choices for the brand
                                                                elements or identities making up the
        participate in the exchange process is                  brand
                                                             2. The product and service and all
        (A) Deregulation
                                                                accompanying marketing activities
                                                                and supporting marketing programs
        (B) Disintermediation
                                                             3. Other associations indirectly
        (C) Diversification                                     transferred to the brand by linking it
                                                                some other entity
        (D) Reintermediation                                 4. None of the above

                                                            Options :
 24. The buying centre includes the following
                                                            (A) 1 only
        members of the organisations who play               (B) 1 and 2 only

        role in the purchase decision process               (C) 1, 2 and 3 only
                                                            (D) 4 only
         1. Initiators and influencers
                                                        26. Consumer behavior is influenced by
         2. Approvers and deciders                           1. Culture, sub-culture and social class
                                                             2. Reference groups, family, social roles
         3. Users and buyers
                                                             3. Age, stage in the life cycle,
         4. Gate keepers                                        occupation, life style
                                                             4. None of the above
        (A) 3 only
                                                            Options :
        (B) 1, 2 and 3 only                                 (A) 1 and 2 only
                                                            (B) 1 and 3 only
        (C) 1, 2, 3 and 4
                                                            (C) 4 only
        (D) None of the above                               (D) 1, 2 and 3 only

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 27. Cause for channel conflict                           29. Assertion (A) : It is not the job of the
                                                                               marketing researcher to
         1. Clear roles and rights
                                                                               produce insight into the
         2. Goal incompatibility                                               customer’s attitude and
                                                                               buying behaviour.
         3. Differences in perception
                                                              Reasoning (R) : Marketing           insights
         4. Intermediaries dependence on the
                                                                               provide        diagnostic
            manufacture                                                        information about how
                                                                               and why we observe
        Options :
                                                                               certain effects in the
        (A) 1 only                                                             market place and what
                                                                               that means to marketers.
        (B) 2, 3 and 4 only
                                                              (A) A is right and R is wrong
        (C) 3 and 4 only
                                                              (B) R is right and A is wrong
        (D) 4 only
                                                             (C) Both A and R are right

 28. Assertion (A) : A         market    segment             (D) Both A and R are wrong
                           consists of a group of
                                                          30. Assertion (A) : Sellers should do their
                           customers who share a
                           similar set of needs and                            best        to       avoid
                           wants.                                              dissatisfiers and should
                                                                               identify     the     major
        Reasoning (R) : The size, purchasing                                   satisfiers or motivators of
                        power and
                                                                               purchase.
                        characteristics of the
                        segments can be                       Reasoning(R) : The          absence       of
                        measured.                                              dissatisfiers is enough to
        Options :                                                              motivate purchase.

        (A) A is right R is wrong                             (A) A is right R is wrong

        (B) A is wrong R is right                             (B) R is right A is wrong

        (C) Both are right                                   (C) Both A and R are right
        (D) Both are wrong                                   (D) Both A and R are wrong

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 31. Assertion (A) : Corporate          Social           33. Correct sequence in Marketing Research
                     marketing concept holds
                                                             Process
                     that the firm’s task is to
                     determine the needs and                  1. Develop the research plan
                     interest of target groups
                     and deliver desired                      2. Define the problem
                     satisfactions       more
                     effectively and need                     3. Collect and analyse the information
                     bother about society’s
                                                              4. Make the decision
                     well-being.
                                                              5. Present the findings
        Reasoning (R) : Adopting and conducting
                        business practices that              (A) 2 – 1 – 3 – 5 – 4
                        protect the environment,
                        human and animal rights              (B) 1 – 2 – 5 – 4 – 3
                        is specifically a part of
                        Corporate         Social            (C) 2 – 3 – 5 – 4 – 1
                        marketing.
                                                            (D) 1 – 2 – 3 – 5 – 4
        (A) A is right R is wrong
        (B) A is wrong R is right                        34. Correct sequence in pricing
        (C) A and R are right
                                                              1. Selecting the pricing objective
        (D) A and R are wrong
                                                              2. Selecting a pricing method
 32. Correct sequence of Buying Decision
     Process                                                  3. Estimating demand and cost
         1. Information search                                4. Analysing competitors cost, prices
         2. Evaluation of alternatives                           and offers
         3. Problem recognition
                                                              5. Selecting final price
         4. Post purchase behavior
         5. Purchase decision                                Options:

        Options:                                             (A) 3 – 4 – 2 – 1 – 5
        (A) 1 – 3 – 4 – 2 – 5
                                                             (B) 1 – 3 – 5 – 4 – 2
        (B) 3 – 1 – 2 – 5 – 4
                                                            (C) 1 – 3 – 4 – 2 – 5
        (C) 2 – 1 – 3 – 4 – 5
        (D) 4 – 5 – 3 – 2 – 1                               (D) 4 – 3 – 1 – 2 – 5

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 35. Match the following:                                36. Match the following:


          Set-I                      Set-II                  Set-I                        Set-II

                                                          a. Brand salience       1) Focus on
  a. Stated needs         1) The customer wants                                      customers’ own
                            to be seen by friends                                    personal opinions
                                                                                     and evaluations
                            as a savvy consumer
                                                          b. Brand imagery        2) Is how often and
  b. Unstated needs 2) The customer would                                            how easily
                                                                                     customers think of
                            like the dealer to
                                                                                     the brand under
                            include an onboard                                       various purchase
                                                                                     or consumption
                            navigation system
                                                                                     situation

  c. Delight needs        3) The customer expects         c. Brand judgements 3) Describe the
                                                                                 extrinsic
                            good service from the
                                                                                 properties of the
                            dealer                                               product or service

                                                          d. Brand feelings       4) Are customers
  d. Secret needs         4) The customer wants
                                                                                     emotional
                            an inexpensive car                                       resources and
                                                                                     reactions with
        Options :                                                                    respect to the
                                                                                     brand.
                  a   b       c      d
                                                             Options :
         (A)      4   3       2      1                               a        b     c     d

         (B)      3   2       1      4                        (A)    4        2     3     1
                                                              (B)    2        3     1     4
         (C)      4   1       2      3
                                                              (C)    3        4     2     1
         (D)      3   4       1      2                        (D)    2        1     4     3

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 37. Match the following:                                  38. Match the following:

         Set-I                        Set-II                     Set-I                       Set-II

                                                            a. Likert scale           1) A scale
  a. Hard core loyals 1) Consumers who shift                                             connecting two
                                                                                         bipolar words.
                             loyalty from one
                                                                                         The respondent
                             brand to another                                            selects the point
                                                                                         that represents
                                                                                         his or her
  b. Split loyals          2) consumers        who
                                                                                         opinion.
                             show no loyalty to
                                                            b. Rating scale           2) A scale that
                             any brand                                                   rates the
                                                                                         significance of
                                                                                         some attribute.
  c. Shifting loyals       3) Consumers who are

                             loyal to two or more           c. Semantic differential 3) A scale that
                                                                                        rates some
                             brands                                                     attribute from
                                                                                        poor to
  d. Switchers             4) Consumers who buy                                         excellent

                             only one brand all the         d. Importance scale       4) A statement
                                                                                         with which the
                             time                                                        respondent
                                                                                         shows the
        Options :                                                                        amount of
                                                                                         agreement/
                 a     b      c       d                                                  disagreement.

                                                               Options :
         (A)     3     4      1       2
                                                                         a    b       c      d
         (B)     2     1      3       4                         (A)      1    3       2      4

         (C)     4     3      1       2                         (B)      2    1       3      4
                                                                (C)      4    2       1      3
         (D)     3     4      2       1
                                                                (D)      4    3       1      2

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 39. In IRR, the discount rate at which the cash           42. Which of the following statements are

        flows are reinvested is                                correct ?

                                                                1. Dividends are distributed after
        (A) Risk free rate
                                                                   deducting tax
        (B) Cost of capital
                                                                2. Dividends are distributed out of current

        (C) The IRR                                                year net profit

                                                                3. Dividends are distributed even out of
        (D) Cost of equity
                                                                   reserves

 40. In the case of conflicts in Ranking projects,              4. Dividends are distributed out of capital

        the decision rule that is appropriate in to            (A) 1 and 2 are correct

        (A) Accept the project with the highest IRR            (B) 1 and 3 are correct

                                                              (C) 3 and 4 are correct
        (B) Accept the project with lowest cost of
                                                              (D) 2 and 4 are correct
            capital

                                                           43. Risk of returns on a stock is measured by
        (C) Accept the project with highest NPV
                                                                1. Using part returns
        (D) Accept the project with lowest risk
                                                                2. Using current return

 41. The value of a lowered firm is                             3. Using expected returns

        (A) Vu + Tax shield                                     4. Using accounting rate of return

                                                               (A) 1 and 2 are correct
        (B) Vu + Market value of bonds
                                                               (B) 2 and 3 are correct
        (C) Vu + Market value of equity
                                                              (C) 3 and 4 are correct
        (D) None of the above
                                                              (D) 1 and 3 are correct

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 44. Which of following is a Conglomerate                 46. Assertion (A) : A customer is the most
        Business?                                                             important person for a

         1. Tata, Reliance, Birla, ITC                                        business – all principal
                                                                              direction for a business
         2. Murugappa, Pepsi, Coca Cola, HCL
                                                                              comes from customers
         3. Infosys, Wipro, TCS, Cognizant                                    i.e. the market.
         4. HUL, Dabur, Proctor and Gamble,
                                                             Reasoning (R) : When Steve Job’s was
            Ranboxy
                                                                              asked about whether he
        (A) 1 and 2
                                                                              listened to the market to
        (B) 2 and 3                                                           come out with successful
        (C) 1 only                                                            products, he remarked

        (D) 1 and 4                                                           ‘What does the Market
                                                                              Know’?
 45. Assertion (A) : In the strong form of
                                                             (A) Only A is correct
                         Efficient         Market
                         Hypothesis (EMH), a                 (B) Only R is correct
                         security’s price reflects           (C) Both are not correct
                         only    publicly    held
                         information.                        (D) Both are right

        Reasoning (R) : In the sense strong form          47. Assertion (A) : A person walked in a
                         of    Efficient   Market                                 pond whose average
                         Hypothesis (EMH) a                                       depth was 1 foot and
                         security’s price reflects                                drowned.
                         all information that may
                         be contained in the                 Reasoning (R) : The above statement is
                         historical prices of the                                 a commentary on abuse
                         security.                                                of statistics.

        A) Only A is correct                                 (A) Both A and R are correct

        B) Only R is correct                                 (B) Only A is wrong
        C) Both A and R are wrong                            (C) Only R is correct
        D) Both A and R are correct                          (D) Both A and R are wrong

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*A0403*
 48. The dividend, disbursement process                50. Steps in estimating cash flow for a capital

        involves                                           expenditure decision
                                                            1. Terminal cash flows
         1. TDS
                                                            2. Initial cash flows
         2. Approval at AGM                                 3. Intermediate cash flows
                                                            4. Estimation of cash flows
         3. Board of Director’s resolution
                                                           (A) 4, 3, 2, 1
         4. Disbursal of dividend warrant                  (B) 4, 1, 2, 3

        (A) 1, 2, 3, 4                                     (C) 4, 2, 3, 1
                                                           (D) 4, 2, 1, 3
        (B) 2, 3, 4, 1
                                                       51. Match the following:
        (C) 3, 2, 1, 4
                                                            Set-I                         Set-II
        (D) 3, 2, 4, 1
                                                        a. Screening                1) Averaging of
                                                                                       price
 49. Which of the following resourcing of

        managerial finance function is correct?         b. Toe hold acquisition 2) Wrong selection

                                                        c. Moral Hazard             3) Mitigating
         1. Investing
                                                                                       information
                                                                                       asymmetry
         2. Financing
                                                        d. Pooling equilibrium      4) Initial small
         3. Dividend disbursement
                                                                                       acquisition of
                                                                                       shares
         4. Project evaluation

        (A) 4, 1, 2, 3                                              a       b       c     d
                                                            (A)     1       2       3     4
        (B) 4, 2, 1, 3
                                                            (B)     2       3       4     1
        (C) 2, 3, 4, 1
                                                            (C)     4       3       2     1

        (D) 1, 2, 3, 4                                      (D)     3       4       2     1

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*A0403*
 52. Match the following:                               Read the following passage and answer the
        Set-I                Set-II                     questions (Nos. 54-57) :

  a. Tata               1) FMCG
                                                        A venture financier is evaluating a proposal to
  b. Infosys            2) Conglomerate                 fund a new firm. The new firm’s parameters are

  c. Apple              3) I Phone                      as follows:

  d. HUL                4) IT Solutions
                                                        The venture requires Rs. 7 million in equity
                a   b        c        d
                                                        financing to move to the next stage of
        (A)     2   4        3        1
                                                        development. Assuming that the financers,
        (B)     2   3        1        4
                                                        business goals are achieved, it will generate
        (C)     1   3        2        4
                                                        earnings of Rs. 21 million per year into
        (D)     3   2        1        4
                                                        perpetuity starting beginning on the harvest
 53. Match the following sets:
                                                        date, four years from now, when the firm will
        Set-I                    Set-II
                                                        go public. At that time firm will be valued
  a. LBO                      1) A measure of           according to P/E ratio of 18. The probability of
                                 abnormal return
                                                        the firm being successful is only 25%. A
  b. Jensen’s Alpha           2) It can not be
                                 eliminated             discount rate of 33% will have to be applied to

  c. Non diversifiable risk 3) Selling below            the firm.
                               economic value
  d. Fire sale                4) Acquiring a            54. What is the harvest date value of the firm
                                 company using               in million rupees?
                                 debt funds
                a   b        c        d                     (A) 210

        (A)     4   3        1        2                     (B) 378
        (B)     4   1        2        3
                                                            (C) 400
        (C)     4   1        3        2
        (D)     4   2        1        3                     (D) 368


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*A0403*
 55. What is the probability adjusted value of          59. American depository receipt for Infosys’s
                                                            stock means
        the firm at harvest date?
                                                              (A) Infosys stocks are deposited in the US
        (A) 189
                                                              (B) Infosys stock are traded as fixed
        (B) 283.5                                                 deposits

        (C) 94.5                                              (C) Infosys stocks are dominated in USD
                                                              (D) None of the above
        (D) 300
                                                        60.    ISO 9000 refers to
 56. What is the present value of probability
                                                              (A) Quality standards
        adjusted value?
                                                              (B) Quantity standards
        (A) 30.2
                                                              (C) Ecological standards
        (B) 30                                                (D) Technical standards
        (C) 25                                          61. Michael Porter theory of international trade
        (D) 21                                              focus on
                                                              (A) Technological upgradation
 57. On the basis of above valuation, what
                                                              (B) International HRM
        would be the share of VC in the capital?
                                                              (C) The competitive advantage of nations
        (A) 33.2%                                             (D) Economies of scale
        (B) 43.2%
                                                        62. Balance of payments consists of
        (C) 23.2%                                              1. Current account
        (D) 13.2%                                              2. Official reserve account
                                                               3. Capital account
 58. Which of the following does not covered
                                                               4. Foreign account
        by TRIPS?
                                                              Options:
        (A) Copy rights and related rights
                                                              (A) 1, 2, 3 not 4
        (B) Trade marks
                                                              (B) 1, 2, 3 and 4
        (C) Patents                                           (C) 1, 3, 4 not 2
        (D) Quantitative restrictions                         (D) 2, 3, 4 not 1

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 63. Non-tariff measures are as follows          65. Assertion (A) : Some businesses may
                                                                     want to eliminate foreign
         1. Import quota
                                                                     competition through
         2. Voluntary export restrictions                            protective legislation.

         3. Quality standards                        Reason (R) :    The better way to
                                                                     compete          is       to
         4. Domestic content requirements
                                                                     continuously improve

        (A) 1, 2, 3 not 4                                            products at home and
                                                                     expand in to foreign
        (B) 2, 3, 4 not 1                                            markets.

        (C) 2, 4, not 1 and 3
                                                    (A) A is correct but R is wrong
        (D) 1, 2, 3 and 4
                                                    (B) R is correct but A is wrong

 64. Choose the set of components of                (C) A and R are correct

        globalization                               (D) A and R are wrong

         1. Globalization of markets             66. Assertion (A) : The attribution rate in
                                                                     BPO sector is alarming.
         2. Globalization of products

         3. Globalization of investment              Reason (R) :    The stress levels in BPO
                                                                     sector is high due to
         4. Globalization of technology
                                                                     heavy work load.

        (A) 1, 2, 3 and 4                           (A) Both A and R are true

        (B) 2, 3, 4 not 1                           (B) Both A and R are wrong

        (C) 1, 3, 4 not 2                           (C) A is true but R is wrong

                                                    (D) R is true but A is wrong
        (D) 2 and 4 only

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 67. Assertion (A) : Most companies would                    69. Match the following sets:
                     prefer to remain domestic
                     if their domestic markets
                     were large.                                  Set-I                 Set-II

        Reason (R) :     Domestic companies
                                                              a. Domestic based         1) Home based
                         prefer to expand to foreign
                         markets due to non viability            export division             and        travel
                         of domestic markets.
                                                                                             abroad to fund
        (A) A and R are correct
                                                                                             business
        (B) A and R are wrong
        (C) R is correct but A is wrong
                                                              b. Overseas subsidiary 2) Export
        (D) A is correct but R is wrong
                                                                                             department
 68. Match the following sets:                                                               operating as its
         Set-I                 Set-II                                                        own profit center
  a. Ethnocentric 1) Exporting to the
     approach        neighbouring countries                   c. Travelling export      3) Holds limited or
                     of the country                              sales representative        exclusive rights
                                                                                             to represent the
  b. Polycentric       2) Entire world is just like a
     approach             single country                                                     company in that
                                                                                             country
  c. Regiocentric 3) Companies establish
     approach        foreign subsidiary and
                     empowers its executives                  d. Foreign based          4) Handles sales

  d. Geocentric        4) Domestic companies                     distribution                and distribution
     approach             view foreign markets as                                            and promotion
                          an extension of
                          domestic markets                                a        b    c        d

                 a     b       c        d                         (A)     4        3    1        2
         (A)     4     3       1        2
                                                                  (B)     2        4    1        3
         (B)     2     4       3        1
                                                                  (C)     3        1    4        2
         (C)     1     2       4        3
         (D)     3     1       2        4                         (D)     1        2    3        4

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*A0403*
 70. Match the following sets:                         72. Match the following sets:

                                                            Set-I                       Set-II
         Set-I                   Set-II
                                                        a. Floating rate system 1) Exchange rate
  a. USA                    1) KRX - KE                                            are fixed with
                                                                                   respect to the
  b. Hong Kong              2) NASDAQ                                              currencies of
                                                                                   countries of a
  c. Japan                  3) HANGSENG                                            particular zone

  d. South Korea            4) NIKKEI                   b. Pegging of currency   2) Is a hybrid
                                                                                    of fixed rate
                                                                                    and floating
                 a      b    c        d                                             rate.
         (A)     2      3    4        1
                                                        c. Crawling peg          3) Developing
         (B)     4      2    1        3                                             country pegs
                                                                                    its currency
         (C)     3      1    4        2                                             either to a
                                                                                    strong
         (D)     1      3    2        4
                                                                                    currency or
                                                                                    currency of a
                                                                                    country with
 71. Arrange the following steps related global                                     which it has
        reward system.                                                              large share of
                                                                                    trade.
         1. Rewards frame work
                                                        d. Target zone agreement 4) Marketing
         2. Job structure frame work
                                                                                    forces
         3. Global philosophy frame work                                            determine the
                                                                                    exchange rate
         4. Ongoing program assessment
                                                           Options:
         5. Talent management frame work
                                                                    a     b      c      d
        (A) 4, 2, 3, 5, 1
                                                            (A)     3     4      1      2
        (B) 2, 4, 5, 3, 1
                                                            (B)     4     3      2      1
        (C) 3, 2, 1, 4, 5                                   (C)     1     3      4      2
        (D) 5, 3, 4, 1, 2                                   (D)     2     3      4      1

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*A0403*
 73. Match the following sets:
                                                       74. Volatility in USD and INR exchange rate
        Set-I                     Set-II
                                                           is measured by calculating.
  a. Sporadic dumping 1) Selling      the
                         product in a
                         foreign market at                 (A) Annualized standard deviation of
                         a less
                                                               exchange rate of INR against USD
  b. Predatory dumping 2) Consistently
                          selling the
                          product at lower                 (B) Standard deviation of exchange rate
                          prices in one
                          market than in                       of INR against USD
                          other markets

  c. Persistent dumping 3) Product is sold                (C) Standard deviation exchange rate of
                           at a high price in
                           international                       INR against Euro
                           markets and at a
                           lower price in
                           domestic market                (D) None of the above

  d. Reverse dumping      4) Occurs when an
                             international
                                                       75. Recently, the capital account deficit in
                             company sells
                             its unsold
                                                           India shows signs of decline due to
                             inventory in
                             foreign country
                             to get rid of them            (A) Fall in crude prices

        Options:
                a   b     c       d                        (B) Fall in gold imports

        (A)     4   1     2       3
        (B)     3   1     4       2                       (C) Increase in exports

        (C)     2   1     3       4
        (D)     1   2     3       4                       (D) All of the above
                                      ________________
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*A0403*
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Source: Telangana State Eligibility Test. Question paper published by Telangana State Eligibility Test.