A shift in sales mix toward the product with the lower contribution margin
Answer: A
Correct answer: raises the overall break-even point
The weighted average contribution falls when the mix moves towards the lower-margin product, so more units must be sold to cover the same fixed cost. This is why a firm can meet its revenue target and still miss its profit target - the money came in but from the wrong products, and the mix assumption behind the break-even calculation no longer holds.
Please log in or register to report this question.