Library Management Questions and Answers

Answer: B

The theory was proposed by Maslow.

Abraham Maslow's hierarchy of needs (1943), from physiological and safety needs up to belonging, esteem and self-actualisation, is treated as the starting point of most later work on motivation at work.

Herzberg's two-factor theory, McGregor's Theory X and Theory Y, and the fusion process of Bakke and Argyris all came later and built on or responded to Maslow's ideas.

Answer: A

The external causes are Light, Temperature and Humidity.

Library materials deteriorate from internal causes, such as acidic paper, unstable ink and the materials of the binding, and from external, environmental causes: light (especially ultraviolet), high or fluctuating temperature and humidity, along with dust, pollution, insects and mould.

Ink and leather are part of the materials themselves, so they are internal causes, and photographs and films are types of material, not causes.

Answer: A

The answer is Both (i) and (ii) are correct.

Division of labour and unity of command are two of Henri Fayol's fourteen principles of management, drawn from his experience as a mining executive.

'Library science is an experimental science' and 'no library is an island' are not Fayol's principles; they come from library science writing (the second is the usual slogan for resource sharing).

Answer: A

The answer is (i), (ii) and (iii) are correct.

People resist major change mainly because they do not understand why it is needed, because they fear the unknown and the possibility of failing, and because they worry they lack the skills the new situation demands.

Over-confidence is not a usual cause of resistance; if anything it makes people too ready to accept change. So every code containing (iv) is wrong.

Answer: C

The answer is (i), (ii) and (iv) are correct.

Book racks and periodical display racks are library furniture, and computers are library equipment.

Microforms (microfilm and microfiche) are a type of library material, a document format, not furniture or equipment; a microform reader would be equipment. So the codes with (iii) are wrong.

Answer: A

The correct matching is (a)-(iv), (b)-(iii), (c)-(ii), (d)-(i).

In library marketing, broadcasting means radio and television; mass media here means printed media such as journals; a library website is a channel of product promotion; and demography is a basis for market segmentation, dividing users by age, occupation and similar traits.

Code (D) swaps broadcasting and mass media, and the others pair demography with the wrong item.

Answer: B

The logical order is (iii) (i) (ii) (iv).

A new product, including a new library service, starts with the search for ideas, then the product is developed, then tested with users, and finally launched.

The other codes start with development or launching, before there is an idea to develop, or test after launching.

Answer: D

The answer is Both (A) and (R) are true.

The circulation desk is where most users meet the library: staff there lend and receive materials, handle reservations, fines and memberships, and answer basic questions, so they play a critical role in daily service.

Because they are the library's front line, their courtesy and efficiency shape how users see the whole library, so they do build its image. Both statements are true.

Answer: B

Henri Fayol gave 14 principles of management.

In Administration Industrielle et Generale (1916), Fayol listed fourteen principles, including division of work, authority, discipline, unity of command, unity of direction, scalar chain, order, equity and esprit de corps.

12, 16 and 10 are not the number of Fayol's principles.

Answer: C

The item not in the marketing mix is Product reduction.

The marketing mix, the four Ps, consists of product (including its design), price, place (distribution) and promotion.

Product design, distribution and pricing correspond to three of the four Ps; 'product reduction' is not an element of the mix.