Audience response is an element in the communication model of
Tripura Public Service Commission - 2021,
Answer: C
Audience response is an element of Leagans' model (printed "Legans").
J. Paul Leagans described extension communication as a chain of six elements: the communicator, the message, the channel, the treatment of the message, the audience and the audience response. Ending with the response emphasises that the aim of extension communication is a change in the farmer's behaviour.
Berlo's SMCR model has source, message, channel and receiver; Shannon and Weaver's model is about transmitter, signal, noise and receiver; and Lasswell's formula asks who says what, in which channel, to whom, with what effect. None of them names audience response as an element.
Please log in or register to report this question.