Those who often initiate the buying proposal are :
MH SET - 2020, SET Exam - 2020,
Answer: D
The buying proposal is often initiated by users.
In the buying-centre model, roles include initiators, users, influencers, deciders, buyers and gatekeepers. Users, the people who will actually use the product, are often the ones who first feel the need and propose the purchase.
Deciders have the authority to make the final choice, buyers carry out the formal purchase, and sellers are on the other side of the transaction, so none of them typically starts the proposal.
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