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Development Communication Questions and Answers

71.

Match the List-I with List-II.

List - IList - II
(a) Dependista Theory1. Capitalist approach
(b) Basic needs model2. Grass-roots approach
(c) Industrialization3. Marxist approach
(d) Another development4. Gandhian approach

Codes :
(a) (b) (c) (d)

Exam Year(s)

UGC NET - 2013,

Answer: C

The correct matching is a-3, b-4, c-1, d-2. The dependency theory is a Marxist approach, the basic needs model is matched with the Gandhian approach, industrialization is the capitalist approach, and another development is the grass-roots approach. The code 3 4 1 2 is option (C). The other options mismatch at least two of the four pairs. Each of the four approaches is tied to one theory or model, so a single wrong pair makes the whole code wrong.

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72.

Layer by layer developmental communication is identified as

Exam Year(s)

UGC NET - 2014,

Answer: B

Layer by layer developmental communication is identified as the developmental onion. The picture is of an onion with layers, in which communication to bring about development works through successive levels, from the centre outward.

Developmental convergence, roll and scape are not the standard term for this layered picture. The onion image is the one that expresses layers. The layered picture is helpful because it shows that a message must pass through each level before it reaches the community at the centre.

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73.

The organic model of development demands the beneficiaries to be

Exam Year(s)

UGC NET - 2014,

Answer: B

The organic model of development demands the beneficiaries to be active participants. It treats development as growth from within the community, with the people sharing in planning and carrying out change.

Passive participants describe the top-down dominant paradigm, where people only receive. Neutral and controversial participants are not what the participatory approach requires.

The model sees a community as a living whole that grows through its own members' work, in contrast to the idea of outside experts delivering change.

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74.

'Development is a cruel choice' is the statement made by

Exam Year(s)

UGC NET - 2014,

Answer: C

'Development is a cruel choice' was said by Denis Goulet, the development ethicist who wrote The Cruel Choice (1971) and argued that development brings painful trade-offs and moral dilemmas.

Elihu Katz is a communication scholar of the two-step flow. Harry Truman announced the Point Four programme in 1949. Robert McNamara headed the World Bank. None of them made this statement.

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75.

Assertion (A) : Educational communication in India is a sage of unlimited success.

Reason (R) : The UGC funded MMRCs are functioning in several States to popularise educational programmes through audio-visual media.
Codes :

Exam Year(s)

UGC NET - 2014,

Answer: D

The assertion is false and the reason is true, so the fourth code is the keyed answer. Educational communication in India has not been a saga of unlimited success, since it has had many limits.

The reason is a plain fact that the UGC funded media centres (MMRCs) work in several states to spread educational programmes by audio-visual media. The first two codes treat (A) as true, and the third makes (R) false, so all three are rejected.

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