Although a monopolist can charge any price he likes, but does not charge a higher price than his equilibrium price because
UGC NET - 2012,
Answer: A
The keyed answer is that a higher price means a fall in total revenue. A monopolist will not push the price above the profit-maximising level, because in the region above it demand is elastic and a further rise in price lowers total revenue, while costs do not fall by enough to make up for it.
Option B mixes up the reason: the monopolist operates only on the elastic part of demand, where marginal revenue is positive, not on an inelastic part. Option C restates the point loosely, and option D is wrong since marginal cost is not negative.
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