A good Brand can be built up by way of
Answer: D
Correct answer: Consistent offering of good services
A brand is a reputation, and reputations are built by delivering the same good experience every time. Consistency is what makes the name a promise the customer can rely on; advertising can announce a brand but cannot create one, and unresolved grievances destroy it.
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The competitive position of a company can be improved by
Answer: C
Correct answer: Reducing the margin
Cutting the margin allows a lower price, which strengthens the firm’s position against competitors - the deliberate trade of profit per unit for volume and share. Raising the price does the opposite, and ignoring competitors is not a strategy at all.
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A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this?
Answer: D
Correct answer: Sales Promotion
A discount coupon offered to encourage an immediate transaction is sales promotion - a short-term incentive designed to trigger a purchase now. Advertising builds awareness over time, personal selling involves face-to-face persuasion, and direct marketing is communication addressed to named individuals.
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Who put forward the concept of Management by Objectives (MBO)?
Answer: A
Correct answer: Peter Drucker
Peter Drucker introduced Management by Objectives in The Practice of Management (1954). The idea is that managers and subordinates agree on measurable objectives together, so that everyone knows what is expected and performance can be judged against it rather than against effort.
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In the simple response model of consumer behaviour, the entities involved in it are
Answer: D
Correct answer: All of the above
The simple response model runs stimulus → consumer → response. The stimulus is the marketing effort and the product that embodies it; the response is what the buyer does - buys, ignores, or postpones. Because what happens inside the consumer is not observable, the model is often drawn as a black box between the two.
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Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer’s mind?
Answer: D
Correct answer: Conjoint Analysis
Conjoint analysis presents respondents with whole product profiles rather than asking about features one at a time, and works backwards from their choices to the value each attribute carries. That reveals the trade-offs people actually make - how much extra battery life is worth against price - which direct questioning never does reliably.
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The tendency of modern marketing is towards …………………..
Answer: C
Correct answer: Consumer
Modern marketing is consumer-oriented: it begins by finding out what people want and then makes it, rather than making something and then looking for buyers. That reversal - from the production and selling concepts to the marketing concept - is the central shift in the subject’s history.
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The primary goal of sales promotion advertising is to influence the …………………… positively.
Answer: C
Correct answer: Purchase
Sales promotion - coupons, discounts, free samples, limited offers - is aimed at the purchase decision, and at making it happen now. That is what distinguishes it from advertising, which builds awareness and attitude over time; a promotion is designed to convert intention into a transaction before it expires.
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Which among the following is the crux of the marketing process?
Answer: C
Correct answer: Marketing Mix
The marketing mix is where marketing actually happens: everything else - research, planning, segmentation - exists to decide what the mix should be, and the mix is what the customer encounters. It is the point at which strategy becomes an offer.
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The 'USP' of a product denotes ________
Answer: C
Correct answer: High-selling features of a product
The unique selling proposition is the distinctive benefit that makes customers choose this product over another - the feature that sells it. It must be something a competitor cannot claim, and it must matter to the buyer; a genuine difference nobody cares about is not a USP.
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