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Development Communication Questions and Answers

51.

The role of epistemology is emphasized in ______ of development.

Exam Year(s)

UGC NET - 2013,

Answer: A

The key gives the communitarian theory, option (A), as the one in which the role of epistemology in development is emphasised. The communitarian view looks at knowledge as shared in and by the community and makes the community the base of development.

The multi-step flow and the diffusion theory are theories of how messages and innovations spread, and not of how knowledge is known. The option about the theory of mature is not a recognised theory.

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52.

Assertion (A) : Folk media are now museum artefacts.

Reason (R) : They are unable to survive against the power of technology-propelled mass media.

Exam Year(s)

UGC NET - 2013,

Answer: A

The key gives option (A): both statements are true. Folk media are said to have become museum artefacts, and the Reason, that they cannot survive against technology-driven mass media, is accepted as true and as the cause.

The options that make either statement false are wrong according to the key, and this item is a matter of opinion that follows the official answer. The key accepts the Reason as the cause of the Assertion, while many media scholars would argue that folk forms still survive in rural areas and in government campaigns, so this is a judgement the key settles.

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53.

Assertion (A) : The concept of development communication has failed to take-off in India.

Reason (R) : Lack of professional approach and the people's passion for entertainment, not development, are responsible for the situation.

Exam Year(s)

UGC NET - 2013,

Answer: B

The key gives option (B): both statements are true, but the Reason does not explain the Assertion. Development communication has not taken off in India, and a lack of professional approach and the public's liking for entertainment are among the factors, not the sole reason.

The options calling one statement false are wrong. The item follows the official key, since it asks for an opinion. The question asks for a judgement about development communication in India, and the key keeps to the view that the two statements are both true but are not linked as cause and effect.

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Answer: D

The key gives the order dominant paradigm, dependista, integrated rural development, participatory, option (D), as the sequence of development models. The dominant paradigm came first in the 1950s and 1960s, the critique of dependency followed, and participatory models are the most recent.

The other orders put participatory or the integrated approach before the older models, so they are not accepted.

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55.

Assertion (A) : Vladimir Propp's Morphology of Folk Tales is a benchmark study for researchers in traditional media.

Reason (R) : India is rich in traditional media, and as such does not require western inputs much for research.

Exam Year(s)

UGC NET - 2013,

Answer: B

The key marks both true, but (R) is not the correct explanation of (A).

Propp's Morphology of the Folktale, which analyses folk tales through recurring functions, is a standard reference for narrative research, including on traditional media. India's wealth of traditional media is a true statement too.

But that wealth does not explain why Propp's work is a benchmark, so R is not the explanation. Options C and D would deny a statement, and option A would link them causally. This item rests on the official key.

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56.

Assertion (A) : Traditional media in India are mostly mythological due to audience preference.

Reason (R) : Modern mass media are responsible for this as they have made audience prefer traditional media.

Exam Year(s)

UGC NET - 2013,

Answer: C

The key marks (A) is true, but (R) is false.

The assertion reflects the fact that audiences in India have kept a preference for mythological themes in traditional forms such as folk theatre and storytelling.

The reason is false because modern mass media did not create this preference. The taste has long roots in the culture. Options B and D deny the assertion or accept the reason, so they are wrong.

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57.

Match List - I with List - II :

List - IList - II
a. B.G. Verghese1. SITE
b. Rajendra Singh2. Micro-finance
c. Mohammed Yunus3. Aravale
d. Indira Gandhi4. Project Chattera

Codes : a b c d

Exam Year(s)

UGC NET - 2013,

Answer: C

The correct matching is a-4, b-3, c-2, d-1.

  • B.G. Verghese is linked with Project Chattera, a rural development communication project.
  • Rajendra Singh is the water conservationist associated with Aravali, in Rajasthan.
  • Muhammad Yunus is known for micro-finance.
  • Indira Gandhi's government began SITE, the Satellite Instructional Television Experiment, in 1975.

The other options put micro-finance or SITE with the wrong person.

Chattera in Rajasthan was used for a rural communication experiment, and the other names are tied to places or programmes with the same flavour of development work.

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58.

Assertion (A) : All forms of communication contribute for community empowerment.

Reason (R) : Communication methods should be innovative, imaginative and participatory for grassroots developments.
Codes :

Exam Year(s)

UGC NET - 2013,

Answer: D

The assertion is false and the reason is true. Not all forms of communication contribute to the empowerment of a community: propaganda, one-way messages and commercial persuasion can leave people more passive, so the statement that all forms do is too sweeping. The reason, that methods should be innovative, imaginative and participatory for grassroots development, is true, because empowerment comes through the involvement of the people. That makes option D correct, and not A or B, which hold the assertion to be true.

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59.

Assertion (A) : In organic model of development, problems are posed to the beneficiaries.

Reason (R) : Since beneficiaries are helpless, they are tested with goals of self-development.
Codes :

Exam Year(s)

UGC NET - 2013,

Answer: C

The assertion is true and the reason is false. In the organic model of development, problems are posed to the beneficiaries, who are asked to take part in finding the solution and thus to develop themselves. The reason says that beneficiaries are helpless and are tested with goals of self-development, but the model does not treat the people as helpless; it relies on their abilities and participation. So the reason is false, and option C is correct, not A or B, which accept it.

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60.

Assertion (A) : The communitarian strategy of development involves communication, peace, democracy and real development.

Reason (R) : Because it is opposed to market forces and mechanisms aimed a corporate profits.
Codes :

Exam Year(s)

UGC NET - 2013,

Answer: A

Both statements are true, as the key has it. The communitarian strategy of development ties together communication, peace, democracy and real development, with the people's own control over the process. It is opposed to market forces and mechanisms that aim at corporate profit, which is the sense of the reason. The key takes both to be true, with option A as the answer. Options C and D each call one of the statements false.

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