Development Communication Questions and Answers

Q: Which of the following was used in the initial stages of use of television for development communication to reach out to the rural audiences ?

The answer is community TV sets.Early development television in India, from the Delhi school television experiment and Krishi Darshan (1967) to the Satellite Instructional Television Experiment (SITE) of 1975-76, reached villages through television sets installed in a common place such as the panchayat or school, where the whole community watched together.Satellite stations are transmission infrastructure, not a way of reaching viewers, OB vans are used for outside broadcasts, and radio clubs (rural radio forums) belong to development radio, not television.

Q: Mc Bride Commission was appointed by UNESCO in 1977 to study world communication problems with special stress on internal implication of the modern media. What was the title of the report of the commission ?

The report was titled Many Voices, One World.UNESCO set up the International Commission for the Study of Communication Problems, chaired by Sean MacBride, in 1977. Its report, published in 1980, documented the imbalance in the flow of news between North and South and supported the demand for a New World Information and Communication Order.That order (NWICO) was the policy goal the report backed, not its title, so 'New World Communication Order' is the trap. The other two titles are not the report's name.

Q: Considering the argument by E.M. Rogers about Innovation, which of the following options is not the stage for the innovation process ?

The option that is not a stage is Digital inclusion.Rogers described social change as a sequence of invention (a new idea is created), diffusion (it is communicated through the social system) and consequences (adoption or rejection). In his account of the diffusion of innovations, time is one of the four main elements, with the innovation, communication channels and the social system.So invention, diffusion through the social system and time all belong to Rogers' framework. Digital inclusion is a later policy term about access to information technology and is not part of his innovation process.

Q: Nora Cruz Quebral Clearly accounted that development communication was first articulated on 10th Dec 1971 at the :

It was at the University of the Philippines in Los Banos (printed 'Phillippines in Los Baos').Nora Cruz Quebral, regarded as the mother of development communication, first defined the field in a lecture at the University of the Philippines Los Banos on 10 December 1971, describing it as the art and science of human communication applied to the speedy transformation of a country from poverty to growth.Los Banos became the centre of the Los Banos school of development communication. Colombo, Singapore and Chiang Mai were not where she articulated it.

Q: Which were the innovation characteristics as described by Everett Rogers ?

The characteristics are relative advantage, compatibility and trialability.In Diffusion of Innovations, Everett Rogers named five attributes that explain how fast an innovation is adopted: relative advantage, compatibility, complexity, trialability and observability. The keyed option lists three of these (the paper spells the last 'triability').The other options use everyday words such as benefits, evidence, relevance and feasibility, which are not Rogers' terms.

31.

Which of the following was used in the initial stages of use of television for development communication to reach out to the rural audiences ?

A.Satellite stations
B.OB Vans
C.Community TV sets
D.Radio clubs

Exam Year(s)

MH SET - 2025, SET Exam - 2025,

Answer: C

The answer is community TV sets.

Early development television in India, from the Delhi school television experiment and Krishi Darshan (1967) to the Satellite Instructional Television Experiment (SITE) of 1975-76, reached villages through television sets installed in a common place such as the panchayat or school, where the whole community watched together.

Satellite stations are transmission infrastructure, not a way of reaching viewers, OB vans are used for outside broadcasts, and radio clubs (rural radio forums) belong to development radio, not television.

Discuss in Forum

32.

Mc Bride Commission was appointed by UNESCO in 1977 to study world communication problems with special stress on internal implication of the modern media. What was the title of the report of the commission ?

A.New World Communication Order
B.Alternative Voices of the World
C.Many Voices, One World
D.New Communication Future of the World

Exam Year(s)

MH SET - 2025, SET Exam - 2025,

Answer: C

The report was titled Many Voices, One World.

UNESCO set up the International Commission for the Study of Communication Problems, chaired by Sean MacBride, in 1977. Its report, published in 1980, documented the imbalance in the flow of news between North and South and supported the demand for a New World Information and Communication Order.

That order (NWICO) was the policy goal the report backed, not its title, so 'New World Communication Order' is the trap. The other two titles are not the report's name.

Discuss in Forum

33.

Considering the argument by E.M. Rogers about Innovation, which of the following options is not the stage for the innovation process ?

A.Digital inclusion
B.Diffusion through social system
C.Invention
D.Time

Exam Year(s)

MH SET - 2025, SET Exam - 2025,

Answer: A

The option that is not a stage is Digital inclusion.

Rogers described social change as a sequence of invention (a new idea is created), diffusion (it is communicated through the social system) and consequences (adoption or rejection). In his account of the diffusion of innovations, time is one of the four main elements, with the innovation, communication channels and the social system.

So invention, diffusion through the social system and time all belong to Rogers' framework. Digital inclusion is a later policy term about access to information technology and is not part of his innovation process.

Discuss in Forum

34.

Nora Cruz Quebral Clearly accounted that development communication was first articulated on 10th Dec 1971 at the :

A.University of Colombo
B.University of Phillippines in Los Baos
C.National University of Singapore
D.Chiang Mai University

Exam Year(s)

MH SET - 2025, SET Exam - 2025,

Answer: B

It was at the University of the Philippines in Los Banos (printed 'Phillippines in Los Baos').

Nora Cruz Quebral, regarded as the mother of development communication, first defined the field in a lecture at the University of the Philippines Los Banos on 10 December 1971, describing it as the art and science of human communication applied to the speedy transformation of a country from poverty to growth.

Los Banos became the centre of the Los Banos school of development communication. Colombo, Singapore and Chiang Mai were not where she articulated it.

Discuss in Forum

35.

Which were the innovation characteristics as described by Everett Rogers ?

A.Relative advantage, compatibility triability
B.Benefits, evidence, trial
C.Applicability, Relevance, Usefulness
D.Evidence, Feasibility, Benefits

Exam Year(s)

MH SET - 2025, SET Exam - 2025,

Answer: A

The characteristics are relative advantage, compatibility and trialability.

In Diffusion of Innovations, Everett Rogers named five attributes that explain how fast an innovation is adopted: relative advantage, compatibility, complexity, trialability and observability. The keyed option lists three of these (the paper spells the last 'triability').

The other options use everyday words such as benefits, evidence, relevance and feasibility, which are not Rogers' terms.

Discuss in Forum

36.

Development, for some modernization theorists, is

A.evolution
B.differentiation
C.discrimination
D.affirmation

Exam Year(s)

UGC NET - 2012,

Answer: B

For some modernisation theorists, development is differentiation. As a society becomes more modern, its structures become more specialised, so that roles and institutions are separated, such as the economy from the family and politics from religion.

Evolution is the process in general, not the specific term used by these theorists. Discrimination and affirmation do not describe development in this theory.

The theory is associated with writers such as Talcott Parsons and Daniel Lerner, who treated societies as becoming more differentiated as they moved from traditional to modern.

Discuss in Forum

37.

Assertion (A) : Indian media have national development as a high priority area for coverage.

Reason (R) : India is an emerging economic power and has to compete with China in the global market.
Codes :

A.Both (A) and (R) are true.
B.Both (A) and (R) are true, but (R) is not the correct explanation of (A).
C.(A) is true, but (R) is false.
D.(A) is false, but (R) is true.

Exam Year(s)

UGC NET - 2012,

Answer: D

The keyed answer is that (A) is false and (R) is true. Indian media do not give national development a high priority in coverage; they give more space to politics, crime, entertainment and sport. India is, however, an emerging economic power that competes with China, so (R) is true as a fact.

Hence option D. Options A and B take (A) as true, and option C would make (R) false.

The 'high priority' claim fails on any count of the space given: studies of Indian papers and channels have often found that development news gets a small part of the coverage, and the keyed reading follows that finding.

Discuss in Forum

38.

Assertion (A) : Inter-personal communication has more credibility than mediated communication in extension.

Reason (R) : Farmers do not have access to media and media contents are highly deceptive in nature.
Codes :

A.Both (A) and (R) are true.
B.Both (A) and (R) are true, but (R) is not the correct explanation of (A).
C.(A) is true, but (R) is false.
D.(A) is false, but (R) is true.

Exam Year(s)

UGC NET - 2012,

Answer: C

The keyed answer is that (A) is true but (R) is false: option C. Interpersonal communication, face to face, is more credible than mediated communication in extension work, because the farmer trusts the extension worker he or she knows.

The reason is false because farmers do have some access to media, such as radio and television, and it is not true that media contents are highly deceptive. So option A, which treats (R) as true, and option D, which treats (A) as false, are wrong.

Discuss in Forum

39.

E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of

A.developmental symbolism
B.technocracy
C.cosmopoliteness
D.social interactionism

Exam Year(s)

UGC NET - 2012,

Answer: C

E. M. Rogers, in his theory of diffusion of innovations, introduced cosmopoliteness, the degree to which an individual's orientation reaches outside the local social system. Early adopters and innovators are typically more cosmopolite, with more contact beyond their village or group. Technocracy and developmental symbolism are not Rogers's diffusion concepts, and social interactionism is a separate sociological tradition (Mead and Blumer), not a term from his adopter model.

Discuss in Forum

40.

Majid Tehranian has spoken of development becoming a/an

A.philosophy
B.idea
C.ism
D.concentric concept

Exam Year(s)

UGC NET - 2012,

Answer: C

Majid Tehranian, writing on communication and development, spoke of development becoming an 'ism': a creed or ideology (developmentalism) with its own assumptions, instead of a neutral process of social change. A philosophy or an idea would be a gentler description of a body of thought; a concentric concept is not a term he used for this point. The point of the keyed answer is that development had hardened into a doctrine pursued for its own sake.

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