Visual Art and Other Arts Questions and Answers

Answer: A

The advantage that publicity may enjoy over advertising is credibility. Publicity reaches the public as news or editorial matter that the organisation has not paid for, so readers tend to trust it more than a paid advertisement that is plainly meant to sell.

Selectivity is wrong because advertising usually targets chosen media and audiences better than publicity can. Control is wrong because the advertiser pays and decides the message, timing and placement, while with publicity the press decides what to print. Simplicity is wrong because it is no particular property of publicity.

Answer: D

Both statements are correct. Retail advertising is placed by local stores to bring shoppers to them, so it is locally oriented, and it helps sell goods and services directly to consumers, which is the reason retailers advertise.

Options that call either statement not correct are wrong. The option that says (A) is correct and (R) is not correct fails because selling directly to consumers is what retail advertising does. The option that says (A) is not correct fails because retail advertising addresses a local market around the store.

Answer: A

The key gives Chemistry, Communication, Conduct, Changes. These are the C factors that affect the client and agency relationship: the personal chemistry between the two sides, the communication between them, the conduct of the agency's staff, and the changes that occur in either organisation over time.

The other options rearrange the same four words. The sequence the key accepts places chemistry first, because the relationship starts with the fit between people, and the others follow it. This is a recall question about the textbook list, so only the order in the key is accepted.

Answer: A

The key gives code A, (ii) (i) (iv) (iii): Donate Eyes with Aishwarya Rai, End Polio Now with Amitabh Bachchan, Be a Vegetarian with Maneka Gandhi and Atithi Devo Bhav with Aamir Khan. These are the public figures linked to the campaigns, and Atithi Devo Bhava was the Incredible India campaign featuring Aamir Khan.

Options B, C and D move Aamir Khan or Amitabh Bachchan to other campaigns, so each breaks at least two of those pairs.

Answer: D

The correct matching is maximum point size with 72 point, entangled interlaced initial with cypher, unit of resolution with DPI and pictorial or illustrated text with pictogram, which is code D, (ii) (i) (iv) (iii). A point is 1/72 of an inch, a cypher is a monogram of interlaced letters, DPI means dots per inch, and a pictogram is picture writing.

Options A, B and C pair maximum point size with cypher or pictogram, or resolution with 72 point, which do not describe those terms.

Answer: B

The key gives clutter, many advertisements grouped together, as the main weakness of television advertising: viewers see a block of ads one after the other, so each one is lost among the rest. Television has a wide reach, so a limited audience is not its weakness. Cost is a real drawback of television, but the key does not take it as the major one. Boring ads are a matter of the ad's quality, not of the medium. The answer is option B.

Answer: C

The key takes the message as the most important element of an advertisement's copy: the copy exists to put across what the advertiser has to say. The competitive edge and the buyer benefit are parts of what the message contains, and the headline is the part that attracts attention to the message, so each is part of the whole copy. This item is a matter of textbook emphasis and I could not confirm it from a source, so the explanation follows the key, option C.

Answer: D

SWOT stands for strengths, weaknesses, opportunities and threats, and it is used to study the position of a company or brand in the market, so it is best seen in the context of marketing analysis. It also helps in campaign planning, but it is first of all an analytical tool for the marketing situation. It is not a method of public relations and not a measure of profit performance. The answer is marketing analysis, option D.

Answer: A

The word campaign comes from military use, and advertising planning borrowed from military planning the idea of objectives, a target, a strategy and a series of coordinated moves over a period. Social, economic and political planning have their own methods, but advertising took the campaign idea from the army. The answer is military planning, option A. An advertising campaign has an objective, a target audience, a strategy, a period and a budget, and a military campaign has the same parts, which is why the word and the method came across. Social planning and economic planning set aims for society and for national output, not for selling a product.

Answer: B

A tag line is the short memorable phrase that closes an advertisement and sums up the brand or the idea, which is also called a punch line (the phrase that delivers the point). A jaw line is a part of the face, and fix line and thin line are not terms for it. The answer is punch line, option B. The line comes at the end of an advertisement, beside the brand name, and is meant to be remembered, as with a slogan said again and again in different advertisements. It has nothing to do with the outline of a face or with the thickness of a drawn line.