Visual Art and Other Arts Questions and Answers

Answer: B

A company's logo is its corporate identity. A logo is the symbol and lettering chosen by the company to show who it is, and it is one part of the identity the company designs and controls, along with colours, typefaces and stationery. Corporate image and brand image are the impressions people form in their minds, which the company can influence but does not design directly. Brand recognition is the extent to which people recognise the brand, which is a result of exposure. So the keyed answer is corporate identity, option B.

Answer: A

The Teach India campaign was initiated by The Times of India, which launched it in 2008 to encourage people to volunteer as teachers for children who were out of school. Mail Today, the Hindustan Times and the Economic Times are other newspapers and did not start that campaign, so options B, C and D are wrong. The keyed answer is The Times of India, option A.

Answer: B

The assertion is correct and the reason is not. Copyright gives an artist or author legal protection against reprinting of original work without permission. The reason says that copyright material does not require consent before printing, which is the opposite of what copyright means, since the owner's consent is needed. So option B, assertion correct and reason not correct, is the answer. Options A and D call the assertion wrong, and option C accepts the false reason.

Answer: B

Both statements are correct. A logo is a symbol that stands for a company and conveys a feeling about it at once, and it is also true that a logo need not, and should not, be a picture of everything the company does, because a simple mark is easier to recognise and remember. Options A, C and D call at least one of these statements wrong or only partly correct, which the key does not do. So option B is right.

Answer: B

The assertion is correct and the reason is not. An advertising agency develops and prepares advertising plans, advertisements and other promotional tools for advertisers. The reason says it is an organisation run by only one creative person, which is not true, because an agency has creative, client service, media and production people working together. So the answer is option B. Options A and D call the assertion wrong, and option C accepts the false reason.

Answer: B

The key matches identification with brand (iv), consumer appeal with package design (i), protection and convenience with consumer acceptance (iii), and economy with containment (ii), giving iv i iii ii. A brand identifies a product, and the design of the package gives it appeal on the shelf. The other two pairs are as the key gives them. Option A matches identification with package design, option C matches identification with consumer acceptance, and option D gives identification to package design again, so they do not agree with the key.

Answer: A

The matching is: Toulouse Lautrec with the poster (iv), Piet Mondrian with design (iii), Mickey Patel with illustration (i), and Sudarshan Dheer with the logo (ii), giving iv iii i ii. Toulouse Lautrec is famous for his lithographed posters of Paris, Mondrian's grid compositions had a lasting effect on design, and the Indian designers Mickey Patel and Sudarshan Dheer are paired as the key shows. Options B, C and D give the poster or design to the wrong person, so they are wrong.

Answer: C

The first newspaper published in India was the Bengal Gazette, also called Hicky's Gazette, started in Calcutta in 1780 by James Augustus Hicky.

The Times of India traces itself to the nineteenth century (1838) in Bombay, so it came later. The Hindustan Times was founded in 1924 in the twentieth century. The Statesman took its present name in 1875 in Calcutta, again long after 1780. The Bengal Gazette is therefore the earliest of the four, and it is the answer the key accepts.

Answer: B

The Copyright Act came into force in India in 1957. The Copyright Act, 1957 was passed by Parliament in that year and replaced the older colonial law of 1914, giving authors, artists and composers statutory protection for their original works.

1947 is the year of independence, not of this Act. 1952 and 1989 are not years in which the principal Act was enacted; the Act has since been amended several times, but the original date remains 1957. Artists and designers should know it because it governs ownership and reproduction of their work.

Answer: A

Competition is the odd one out. Promotion is persuasive communication used to sell a product, a service or a concept to a target audience, so each of those three is something that promotion sells.

Service is wrong as the answer because services such as banking or travel are promoted constantly. Product is wrong because goods are the commonest object of promotion. Concept is wrong because ideas such as a social cause or a brand idea are also sold by persuasion. Competition is not something a marketer sells; it is the set of rival sellers, so the question's 'except' points to it.