Visual Art and Other Arts Questions and Answers

Answer: B

A money refund offer is an example of a sales promotional tool. Sales promotion uses short term incentives such as refunds, rebates, coupons, samples and contests to push the buyer to purchase.

The media mix is the choice of media channels for advertising and is part of media planning. Market segmentation is the division of the market into groups of buyers. Consumer promotion is a category of sales promotion, a heading under which the tools fall, not a tool in itself, so it does not answer a question asking for an example of a tool.

Answer: D

CC stands for column centimetre, the unit in which newspaper advertisement space is measured and priced: the height in centimetres of one column. So it is a measurement unit in newspaper advertising.

Internet advertising is priced by impressions or clicks, radio advertising by seconds of airtime, and outdoor advertising by the size of the hoarding in square feet or by the site. None of these uses the column centimetre.

Answer: A

Both are correct. An advertisement with false claims raises an ethical issue, so (A) is correct. Such an advertisement misleads, breaks the norms set for advertising, and can distort the buying behaviour of consumers, which is exactly what (R) says, and it states why false claims are an ethical matter.

The option saying (A) is correct and (R) is not, and the option saying (R) alone is correct, each deny one of two statements that are accepted as correct in the key. The option that both are incorrect is plainly wrong.

Answer: B

Both are correct, as keyed. Advertising must fit the cultural environment and value system of the society it addresses, or it offends or fails, so (A) is correct. Advertisements also inform society about products and services, so (R) is correct as a statement.

The answer is that both are correct; the options saying that either is incorrect, or both are incorrect, do not fit the key. Note that the key does not require (R) to explain (A), as the options give only correct or not correct for each statement.

Answer: D

The stages of a layout in advertising design move from the rough sketch to the finished work: Rough, Semi-comprehensive (semi-comp), Comprehensive, and Artwork. So the answer is Rough, Semi-comprehensive, Comprehensive, Artwork.

The options that put the comprehensive before the rough, or the comprehensive before the semi-comprehensive, invert the increasing level of finish. The rough is a quick idea sketch, the comprehensive is a close copy of the final design, and the semi-comprehensive lies between them.

Answer: B

Mario Miranda was a cartoonist (iii); Homai Vyarawalla was India's first woman photojournalist (i); Mickey Patel is an illustrator (iv); and Sudarshan Dheer is a graphic designer (ii). The code is a-iii, b-i, c-iv, d-ii.

The other codes mismatch them. For example, i iii ii iv calls Miranda a photojournalist and Vyarawalla a cartoonist, which is not correct. The booklet prints her name as Vyarawalla.

Answer: A

Transit advertising is outdoor media (ii); television is an indoor medium (i); direct mail is advertising by mail (iv); and point of purchase material includes hangings (iii). The code is a-ii, b-i, c-iv, d-iii.

The other codes mismatch. For example, i iv iii ii calls transit an indoor medium and point of purchase an outdoor one, and iii ii i iv matches transit with hangings, which does not follow.

Answer: C

The dangler is not a form of outdoor advertising. It is a point of purchase item, a piece hung from a shelf edge or ceiling inside a shop to draw the buyer's eye to a product. Billboards, bus shelters and kiosks are all placed in public outdoor spaces, which makes them forms of outdoor advertising. So in a question that asks which is not outdoor advertising, the answer is the dangler, option C.

Answer: B

The man behind the Indian rupee symbol is D. Udaya Kumar, a designer who then was a postgraduate student at the Indian Institute of Technology Bombay. His design was chosen by the Union Cabinet in July 2010, and the symbol combines the Devanagari letter ra with a Latin R and two horizontal lines. The other names, Lakshya Raghuvanshi, Rajdeep Ghoshal and R. Hiren Sardesai, are not connected with the symbol, so the keyed answer is option B.

Answer: C

A pull strategy is marketing, advertising and sales promotion activity aimed at inducing trial, purchase and repurchase by the consumer. The aim is to create demand in the end user so that the consumer asks for the product and pulls it through the dealer and retailer. This is the opposite of a push strategy, which aims at the dealer, the retailer and the sales force, who are pushed to stock and sell the product. So the dealer, the retailer and the sales person in options A, B and D are wrong, and the keyed answer is the consumer, option C.