Media Management and Production Questions and Answers

Q: The abbreviations RGB and CMYK are related to what aspect of media ?

RGB and CMYK relate to colour.Both are colour models. RGB (red, green, blue) is additive and is used for screens: television, computer monitors, phones and cameras. CMYK (cyan, magenta, yellow and key, that is black) is subtractive and is used for printing with inks.They have nothing to do with sound or noise. Light is involved in how RGB works, but the abbreviations name the components of colour, so 'colour' is the aspect of media they describe.

Q: In a Television script, SFX stands for :

In a television script, SFX stands for special effects.SFX is short for effects, especially sound effects or special effects added in production or post-production, such as a door slam, a thunderclap or an explosion. The script marks them so the crew knows where they come.Shot sizes have their own abbreviations: ECU or XCU for an extreme close-up, and LS, MS and CU for long, medium and close shots. A stationary shot is a static or locked-off shot. None of them is written SFX.

Q: What term is used to the transmission of video and audio signal from earth station to a satellite .................. .

The term is uplink.In satellite communication, the uplink is the transmission of signals from an earth station up to the satellite, and the downlink is the transmission from the satellite back down to receiving stations. A television channel 'uplinks' its signal, and the satellite's transponder retransmits it on a different frequency.Broadcast is the general distribution of a programme to the public, not the earth-to-satellite leg. Upload is a computing term for sending data to a server. Transmission is too general, since it covers any sending of a signal.

Q: When compared with production value, the selling price of mainstream newspaper is always :

The selling price is always less than the production cost.A mainstream newspaper costs far more to produce, in newsprint, printing, staff and distribution, than its cover price. The gap is filled by advertising revenue, which is why newspapers are said to sell readers to advertisers: the low price builds the large circulation that advertisers pay for. Indian dailies, often sold for a few rupees, are an extreme case of this model.'More' and 'equal' would mean the cover price alone pays for the paper, which is not the case for mainstream dailies. 'Not fixed' ignores the consistent pattern the question asks about.

Q: Kiran Karnik, a prominent Indian Telecom and media expert oversaw the launch of the following channel in South Asia :

Kiran Karnik oversaw the launch of Discovery.Karnik worked at ISRO on satellite communication projects, including the Satellite Instructional Television Experiment (SITE) of 1975-76, and was founder-director of the Development and Educational Communication Unit. In 1995 he became the founding managing director of Discovery Networks in India and oversaw the launch of the Discovery Channel in South Asia. He later served as president of NASSCOM, the software industry body.National Geographic, History and TLC are other factual channels, but their launches in the region are not associated with him.

Q: "Although media is an industry, it is not just any other industry or business." Which of the following reason provides the best explanation of the statement ?

The best explanation is that media products have a strong public dimension in production and consumption.A newspaper or a news channel sells a commodity, but what it sells is information and opinion that citizens need to take part in democracy. News has the character of a public good: its value lies in informing public debate and holding power to account, not only in pleasing the individual buyer. That is why media alone among industries are given constitutional protection, public-service obligations and special regulation.Being capital intensive, or having ownership concentrated in a few hands, is true of many ordinary industries such as steel or telecom, so neither makes media different. Saying media products are mainly for immediate entertainment ignores the very public role that sets them apart.

Q: 'A film studio owing a cinema hall chain' and 'a leading national newspaper buying out another national newspaper' are examples of :

They are vertical and horizontal concentration of ownership respectively.Vertical concentration (integration) brings different stages of the same production chain under one owner. A film studio owning a chain of cinema halls controls both production and exhibition, which is vertical. Horizontal concentration brings together firms at the same stage. A national newspaper buying another national newspaper combines two competitors in the same market, which is horizontal. (The paper prints 'owing' for owning.)Calling both examples vertical, or both horizontal, misses the difference between them, and the last option reverses the order of the two.

Q: In the context of audio-visual production which of the technical person is responsible for judging the distance between the camera and a subject and physically manipulating the lens on the camera to keep subject in focus ?

The person is the focus puller.The focus puller, or first assistant camera, measures and judges the distance between the camera and the subject and turns the focus ring on the lens during a take, so that the subject stays sharp as the actors or the camera move. It is a specialised job because the cameraman is busy framing and cannot adjust focus at the same time.The cinematographer (director of photography) is in charge of the overall look, lighting and camera work, not of pulling focus by hand. The technical director operates the vision mixer in a television studio, and the continuity person (script supervisor) keeps track of details between shots.

Q: Which popular media group known for having started private television channel in 1992 has stake in television distribution as well as production ?

The group is the Essel Group.Subhash Chandra's Essel Group launched Zee TV in 1992, India's first private Hindi satellite channel. The group went on to hold interests on both sides of the television business: production and broadcasting through Zee Entertainment, and distribution through the DTH service Dish TV and the cable network Siti Cable.Zee TV is the channel itself, not the media group that owns it. The Tata Group's television interest is the DTH platform Tata Sky, not a 1992 channel, and the Times Group is known chiefly for newspapers such as The Times of India.

Q: What is the technique by which utilising a production switcher, a specific colour can be replaced with another image source ?

The technique is Chroma-key.In chroma-keying, a subject is shot against a background of a single colour, usually green or blue. The production switcher removes every pixel of that colour and fills the space with another video source, which is how a weather presenter appears in front of a map.A cyclorama is a large curved backdrop that gives the effect of a limitless background. A set unit and a flat are pieces of scenery; a flat is a framed panel used to build walls. None of them replaces a colour electronically.

The abbreviations RGB and CMYK are related to what aspect of media ?

A.Sound
B.Light
C.Colour
D.Noise

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: C

RGB and CMYK relate to colour.

Both are colour models. RGB (red, green, blue) is additive and is used for screens: television, computer monitors, phones and cameras. CMYK (cyan, magenta, yellow and key, that is black) is subtractive and is used for printing with inks.

They have nothing to do with sound or noise. Light is involved in how RGB works, but the abbreviations name the components of colour, so 'colour' is the aspect of media they describe.

Discuss in Forum

In a Television script, SFX stands for :

A.An extreme close shot
B.A standard shot
C.Special effects
D.A stationary shot

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: C

In a television script, SFX stands for special effects.

SFX is short for effects, especially sound effects or special effects added in production or post-production, such as a door slam, a thunderclap or an explosion. The script marks them so the crew knows where they come.

Shot sizes have their own abbreviations: ECU or XCU for an extreme close-up, and LS, MS and CU for long, medium and close shots. A stationary shot is a static or locked-off shot. None of them is written SFX.

Discuss in Forum

What term is used to the transmission of video and audio signal from earth station to a satellite .................. .

A.Broadcast
B.Upload
C.Uplink
D.Transmission

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: C

The term is uplink.

In satellite communication, the uplink is the transmission of signals from an earth station up to the satellite, and the downlink is the transmission from the satellite back down to receiving stations. A television channel 'uplinks' its signal, and the satellite's transponder retransmits it on a different frequency.

Broadcast is the general distribution of a programme to the public, not the earth-to-satellite leg. Upload is a computing term for sending data to a server. Transmission is too general, since it covers any sending of a signal.

Discuss in Forum

When compared with production value, the selling price of mainstream newspaper is always :

A.Less
B.More
C.Equal
D.Not fixed

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: A

The selling price is always less than the production cost.

A mainstream newspaper costs far more to produce, in newsprint, printing, staff and distribution, than its cover price. The gap is filled by advertising revenue, which is why newspapers are said to sell readers to advertisers: the low price builds the large circulation that advertisers pay for. Indian dailies, often sold for a few rupees, are an extreme case of this model.

'More' and 'equal' would mean the cover price alone pays for the paper, which is not the case for mainstream dailies. 'Not fixed' ignores the consistent pattern the question asks about.

Discuss in Forum

Kiran Karnik, a prominent Indian Telecom and media expert oversaw the launch of the following channel in South Asia :

A.National Geographic
B.Discovery
C.History
D.TLC

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: B

Kiran Karnik oversaw the launch of Discovery.

Karnik worked at ISRO on satellite communication projects, including the Satellite Instructional Television Experiment (SITE) of 1975-76, and was founder-director of the Development and Educational Communication Unit. In 1995 he became the founding managing director of Discovery Networks in India and oversaw the launch of the Discovery Channel in South Asia. He later served as president of NASSCOM, the software industry body.

National Geographic, History and TLC are other factual channels, but their launches in the region are not associated with him.

Discuss in Forum

"Although media is an industry, it is not just any other industry or business." Which of the following reason provides the best explanation of the statement ?

A.Media is a very capital intensive industry
B.Media products have a strong public dimension in production and consumption
C.Media ownership gets concentrated in fewer hands
D.Media products are primarily meant for immediate entertainment

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: B

The best explanation is that media products have a strong public dimension in production and consumption.

A newspaper or a news channel sells a commodity, but what it sells is information and opinion that citizens need to take part in democracy. News has the character of a public good: its value lies in informing public debate and holding power to account, not only in pleasing the individual buyer. That is why media alone among industries are given constitutional protection, public-service obligations and special regulation.

Being capital intensive, or having ownership concentrated in a few hands, is true of many ordinary industries such as steel or telecom, so neither makes media different. Saying media products are mainly for immediate entertainment ignores the very public role that sets them apart.

Discuss in Forum

'A film studio owing a cinema hall chain' and 'a leading national newspaper buying out another national newspaper' are examples of :

A.Vertical concentration of ownership
B.Horizontal concentration of ownership
C.Vertical and Horizontal concentration of ownership respectively
D.Horizontal and vertical concentration of ownership respectively

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: C

They are vertical and horizontal concentration of ownership respectively.

Vertical concentration (integration) brings different stages of the same production chain under one owner. A film studio owning a chain of cinema halls controls both production and exhibition, which is vertical. Horizontal concentration brings together firms at the same stage. A national newspaper buying another national newspaper combines two competitors in the same market, which is horizontal. (The paper prints 'owing' for owning.)

Calling both examples vertical, or both horizontal, misses the difference between them, and the last option reverses the order of the two.

Discuss in Forum

In the context of audio-visual production which of the technical person is responsible for judging the distance between the camera and a subject and physically manipulating the lens on the camera to keep subject in focus ?

A.Technical director
B.Cinematographer
C.Focus puller
D.Continuity person

Exam Year(s)

MH SET - 2018, SET Exam - 2018,

Answer: C

The person is the focus puller.

The focus puller, or first assistant camera, measures and judges the distance between the camera and the subject and turns the focus ring on the lens during a take, so that the subject stays sharp as the actors or the camera move. It is a specialised job because the cameraman is busy framing and cannot adjust focus at the same time.

The cinematographer (director of photography) is in charge of the overall look, lighting and camera work, not of pulling focus by hand. The technical director operates the vision mixer in a television studio, and the continuity person (script supervisor) keeps track of details between shots.

Discuss in Forum

Which popular media group known for having started private television channel in 1992 has stake in television distribution as well as production ?

A.Zee TV
B.Tata Group
C.Times Group
D.Essel Group

Exam Year(s)

MH SET - 2019, SET Exam - 2019,

Answer: D

The group is the Essel Group.

Subhash Chandra's Essel Group launched Zee TV in 1992, India's first private Hindi satellite channel. The group went on to hold interests on both sides of the television business: production and broadcasting through Zee Entertainment, and distribution through the DTH service Dish TV and the cable network Siti Cable.

Zee TV is the channel itself, not the media group that owns it. The Tata Group's television interest is the DTH platform Tata Sky, not a 1992 channel, and the Times Group is known chiefly for newspapers such as The Times of India.

Discuss in Forum

10.

What is the technique by which utilising a production switcher, a specific colour can be replaced with another image source ?

A.Cyclorama
B.Set unit
C.Chroma-key
D.Flat

Exam Year(s)

MH SET - 2019, SET Exam - 2019,

Answer: C

The technique is Chroma-key.

In chroma-keying, a subject is shot against a background of a single colour, usually green or blue. The production switcher removes every pixel of that colour and fills the space with another video source, which is how a weather presenter appears in front of a map.

A cyclorama is a large curved backdrop that gives the effect of a limitless background. A set unit and a flat are pieces of scenery; a flat is a framed panel used to build walls. None of them replaces a colour electronically.

Media Management and Production Questions and Answers

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